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Packaging discussed in report on grocery-shopping trends

Effects of economy, branding trends, and 'early adopter' shoppers examined in a US survey that could hold lessons for SA retailers as well.

3 Feb 2009

BrandSpark International's Best New Product Awards (BNPA), one of the largest North American consumer survey programs focused on new product development and innovation, today revealed research and insights from its first American Grocery Shopper Study.

The study, which surveyed more than 50,000 US shoppers, revealed key findings in the areas of current and future spending habits, brand preferences, attitudes toward organics and environmental accountability, and a profile of today's 'early adopter' shopper. The survey follows the December 30th announcement of the 23 winners of the first US Best New Product Awards.

Read the full article here.