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Why relevance, not reach, is the real driver of email performance




The poll was conducted in conjunction with the Glass Packaging Institute's (GPI) Recycle Glass Day that took place on December 10, 2008. By recycling their glass bottles and jars, Americans are making a New Year's resolution this year to recycle more and committing to recycle at holiday gatherings. Recycle Glass Day will become an annual event to help build national awareness about benefits of glass container recycling for the environment.
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