What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
It's a wrap: The Internet Year 2007
comScore, in a recently released report, "The 2007 U.S. Internet Year in Review" highlighting the major trends in U.S. Internet activity, finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.
• Social networking giant Facebook.com reaped the benefits of opening registration to all users, jumping 81% versus December 2006 to 34.7 million visitors in December 2007
• Wikipedia Sites gained 34% to reach nearly 52 million visitors, continuing its reign as the Web's most popular reference hub
• Craigslist.org jumped 74% to 24.5 million visitors
• AT&T grew 27% to 30.2 million visitors boosted by its exclusive deal with Apple as carrier for the iPhone
• Yellow Book Network jumped 137-percent to 10.4 million visitors
Several of the top-gaining properties were driven by the acquisition of Web entities including, but not limited to, the following:
• Everyday Health gained 349% driven by its acquisition of Drugs.com and other sites
• Women's category leader, Glam Media, grew 213% during the year, due in large part to the addition of several new entities, including Quality Health Network, MyYearbook.com, and LifeScript.com, among others
• Yellow Book Network grew 137-percent to 10.4 million visitors, as visitation to Yellowbook.com sites tripled (up 207% to 4.6 million visitors)
• Village.com: The Women's Network, gained 27% with the addition of Sugar Publishing, MakeoverSolutions.com, and iWin.com, among others.
• Demand Media added numerous entities under its Demand Media Knowledge and Demand Media Games media titles, which contributed to its 149-percent growth
• OfficeMax's 199-percent gain was driven primarily by a December 2007 surge in visitation to its popular viral holiday greetings site ElfYouself.com
The top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35%, as the 2008 presidential election and primary season kicked into high gear. Women's community sites also jumped 35%. With the ever-increasing coverage of celebrity news, from Britney Spears' meltdowns to Anna Nicole Smith's death, entertainment news sites jumped 32%. Online classifieds had a strong 2007 growing 31% versus year ago, as it continued to impinge on traditional news media's classified revenues.
In 2007, searches at the five major core search engines increased 15% to 9.6 billion searches. Google Sites led, up more than 30% from the previous year. Yahoo! Sites ranked second, followed by Microsoft Sites, Time Warner Network, and Ask Network.
More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56% share of the market.?
For more information, please visit comScore.
