Don't measure just conversations, measure what you can!

Here are some of the most important do's and don'ts to get your message across:

• "Analytics are key, be very smart with your money and creative, especially if you are a startup.
  
• Don't measure just conversations, measure what you can!
  
• Set up early stage landing page optimization which is easy and cheap.
  
• Keep acquisition and conversion in mind in every part of your design, registration flow and funnel.
  
• Search is nice, but reach is not everything. Know where your consumers are online, know what they do and what they talk about.
  
• Some of the traffic also comes from mobile devices. Mobile clicks cost less, so make sure you have a mobile optimized website.
  
• If you have a b2b proposition, start writing blogs and pushing them out! As soon as you have something, share it, especially if you have data.
  
• For b2c, consumers want to be entertained, so get as creative as you can. Know what your user does, before you start anything. Where do your consumers go online?
  
• B2b2c - look into the anchors and hooks to show your client that there is also potential for revenue, find the marketing hooks that they can connect to.
  
• Email marketing is great if you do it the right way. Just send relevant info, instead of a weekly newsletter, just because you said so.

Check the whole presentation here.