What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Demand for digital copywriting skills results in development of university short course
In the past, copywriting was just another form of writing and almost any individual with the ability to make effective use of the English language could call themselves a copywriter. Copywriting for the digital medium, however, comes with its own set of challenges - limited word count, spam implications, SEO requirements and breaking through the clutter that comes with information overload to name but a few. As a result, copywriting for online marketing has become a specialised skill that is now in high demand.
In reaction to the rapidly increasing need for this specialised skill set, the University of Cape Town and GetSmarter, South Africa's leading online educator, recently introduced the Copywriting for Online Marketing short course. This seven-week part-time course, which starts on 26 November 2012, is presented entirely online throughout South Africa through GetSmarter's innovative online learning platform.
During the course participants will learn how to create relevant content and gain the copywriting skills required for all businesses to effectively communicate, engage and sell within the ever-changing digital landscape.
The course aims to help those already in the copywriting industry to expand their current skill set to include copywriting for online readership. Furthermore, the course provides a general overview of copywriting, and so, can be helpful to those who are looking to enter the industry. On successful completion of the course, participants receive a Certificate in Copywriting for Online Marketing from the University of Cape Town.
GetSmarter's advanced and user-friendly learning model provides students with a personal and professional educational experience. Students work through the course material together and receive continuous academic and administrative assistance during the course. Each of the seven modules includes comprehensive and up-to-date course notes; discussion forums where students interact with one another; an interactive quiz; and video lectures to make the course material more engaging.
The course is convened by Candice Winterboer, who has worked extensively within the copywriting field - both conventional and online. Candice will be available to answer queries on the discussion forums, allowing students to draw from her invaluable knowledge and experience.
About GetSmarter
GetSmarter is a high-touch online education company that works together with the University of Cape Town, one of Africa's leading universities, to present courses to working professionals and entrepreneurs throughout South Africa. It has trained over 10,000 students in the past four years, in such diverse topics as labour law, creative writing and internet marketing - all from the comfort of the students' homes or offices. For more information visit www.getsmarter.co.za.
Sign up
The course starts on 26 November 2012, and registrations close on 16 November 2012. Register online at www.getsmarter.co.za or contact Roxy on +27 (0)21 447 7565 or az.oc.retramsteg@yxor for further information.
