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RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

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Hilux heroine takes on Dakar Rally

The new Hilux advert, featuring the suburban miss who takes on a tougher personality when she uses her husband's Hilux to go shopping, has taken on a tougher role, as she takes it up a notch in the new TVC from Draftfcb Johannesburg.

1 Nov 2012

Bumping into Toyota's Dakar rally driver, Giniel De Villiers, she decides to drive the even more rugged Dakar Rally Hilux home where she - once again - dispatches her husband to the kitchen to make her a sandwich.

Highlighting the brand's participation in the 2013 Dakar Rally, the TVC can be viewed here:

Draftfcb Johannesburg sister company, Hellocomputer, has put together a website for fans to follow the Toyota team's progress: www.dakar.toyota.co.za.

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RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

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