OpenAd is billed as the world's first online marketplace for buying and selling advertising, marketing and design ideas.
Entitled ‘Using the Power of the Brand for the Power of Good'; OgilvyInteractive's competition category was promoted by the OpenAd.net network and open to their 10 000 creatives around the world.
The competition called for a ‘Cause Related Marketing' concept to be brought to life through a branded content campaign for any one or more of Ogilvy's brands, including Ford, BP, American Express, Dove and Fanta. Participants were invited to design the programme in support of any existing or new cause.
The two OpenAd finalists, Australian Rachel Boyle and Slovenian Maja Truden, will now pitch their ideas at the festival, directly to an audience and jury made up of executives from the audiovisual, digital and advertising sectors, and will have the chance to compete for a partnership deal for an Ogilvy Group UK client valued at a minimum of €10 000.
View the 27 finalists of Content 360 at www.miptv.com/en-gb/content_360.cfm. To contact the finalists and other participants of Content 360 on Facebook, go to www.facebook.com/group.php?gid=7762071741.
Content 360 is now in its third year.
