Subscribe & Follow
Advertise your job vacancies
Jobs
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Digital Designer Cape Town
- Digital Marketing and Content Designer Johannesburg
- PR and Digital Content Writer Sandton
- Multimedia Motion Designer Johannesburg
- Financial Accountant Johannesburg
- Sales and Business Development Manager Cape Town
- Content Curator Ilovo, Sandton
- Digital Archive Intern Cape Town
Digital marketing strategies are a highly coveted business approach
It is no secret that the modern approach to business is vastly different to the approach taken and successful in years past. Today, modern businesses make use of both traditional advertising and marketing methods, and the modern advertising and marketing strategies, to bolster their brand exposure, industry reputation, and consumer impressions. More and more companies are realising the impact that modern strategies, like the utilisation of digital marketing, could have. In fact, the inclination has been so strong that entire companies are being built to cater to this very need in other businesses.
Take Sydney-based business Whitehat Agency, for example. This is a company that is wholly dedicated to creating and inspiring a reliable place for businesses to expand on their company’s growth strategies. Not only are these types of companies geared towards using the power of digital marketing prospects to elevate their clients’ online exposure and global reach, but they do so in ways that categorically work to help teach their clients how to handle the digital marketing aspects of their business going forward.
Consider the efforts and work that go into driving traffic using social media. Aptly referred to as social media marketing, this is one of digital marketing’s most influential and popular marketing strategies. Social media is one of the most prominent digital marketing concepts in the world, and it works its magic by essentially placing the marketing efforts into the hands of consumers via their device screens. Social media marketing is all about giving users as access to marketing strategies in a way that is as organic as possible, so that they do not feel caged in by the efforts, but rather enlightened.
In the words of Whitehat Agency CEO Shuey Shujab, companies that specifically specialise in digital marketing efforts should be aiming to “work with clients to use unique strategies for the business…delivering all results with authenticity and transparency, ensuring that working with them is always valuable”. It is a comment that seems simple enough when you hear it, but behind that comment is the mark of a company that truly knows what it takes to work with digital marketing strategies to create effective solutions to challenges within the business. Further, digital marketing is all about working with the client to create viable solutions, not working with one broad digital marketing approach and mass-producing it.
And that is the difference between a reputable and trustworthy digital marketing company, and one that is just in the game to make a quick dollar and hightail it out of there. In a world where digitalisation rules, having a strong grasp on digital marketing strategising, and having the right people in your corner to ensure you can bring it all together cohesively and smoothly, is paramount to the success of any business. Digital marketing agencies like Whitehat Agency truly can make all the difference for businesses striving to improve their digital marketing concepts and models. This is just the beginning of an exciting journey for digital marketing as a leading modern business approach.