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AccuWeather reports triple-digit increases in video views
AccuWeather's ‘Video First' strategy has driven a 160% video audience growth, as proprietary destination content, mobile growth and significant platform expansion contribute to record gains for global mobile leader.
The company has responded to consumer demand for video content with the expansion of innovative, immersive 360-degree videos, bringing viewers inside the storm, in addition to compelling breaking weather coverage with AccuWeather extreme meteorologist Reed Timmer, informative expert forecast videos, expanded user generated content and new AccuWeather ready weather preparedness video series, keeping people informed and safe.
The video content is available across platforms including award-winning AccuWeather apps, AccuWeather.com, new Amazon Fire TV App, new Samsung Smart View App and more, giving users access to the most extensive library of breaking weather videos, ranging from on-site severe weather reports to in-studio forecasts. It has also expanded use of live and in-feed videos on social media platforms to drive interest and engagement, including Facebook, Twitter, Instagram and Snapchat.
