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Online versus offline
An article on Business2.0 on the effectiveness of online advertising reveals that banners have a 0.3% to 0.5% click-through rate compared with opt-in e-mail marketing having a 5% to 15% response rate. This compares favourably with traditional direct mail having 1% to 3% response rates.
Click through to Business2.0 for more revealing facts about the costs and effectiveness of online campaigns.
Source: Business 2.0
