Impressive total of 56 judges for the Assegai Awards 2022

From a total of 46 judges last year, the 2022 instalment of SA’s most anticipated annual Integrated and Direct Marketing awards (IDM) will feature 56 judges that include three top international judges.

The Direct Marketing Association of SA (DMASA) says the three top international IDM personalities heading the judging line-up are Ann-Sophie Sell, jury president and head of creative at Publicis Groupe Germany; Mattias Anderson, co-founder and partner at Miltton Insights (Agency of the Year 2021, 2022 and Best Employer 2022 as well as Top 30 in CRM in the World) and chairman of the jury; and Ryan McManus of VMLY&R, WPP, and Ford’s chief creative officer, North America.

“The Assegais are South Africa’s premier integrated marketing award and we’re thrilled to be able to call on the world’s best advertising and marketing talent to complete our already top-rated local judging line-up. We thank Ann-Sophie, Mattias, and Ryan for their interest in our awards,” says David Dickens, DMASA CEO.