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Impressive total of 56 judges for the Assegai Awards 2022

This year's Assegai Integrated Marketing Awards will field the biggest ever complement of local and international judging talent.

From a total of 46 judges last year, the 2022 instalment of SA’s most anticipated annual Integrated and Direct Marketing awards (IDM) will feature 56 judges that include three top international judges.

The Direct Marketing Association of SA (DMASA) says the three top international IDM personalities heading the judging line-up are Ann-Sophie Sell, jury president and head of creative at Publicis Groupe Germany; Mattias Anderson, co-founder and partner at Miltton Insights (Agency of the Year 2021, 2022 and Best Employer 2022 as well as Top 30 in CRM in the World) and chairman of the jury; and Ryan McManus of VMLY&R, WPP, and Ford’s chief creative officer, North America.

Impressive total of 56 judges for the Assegai Awards 2022

“The Assegais are South Africa’s premier integrated marketing award and we’re thrilled to be able to call on the world’s best advertising and marketing talent to complete our already top-rated local judging line-up. We thank Ann-Sophie, Mattias, and Ryan for their interest in our awards,” says David Dickens, DMASA CEO.

AnthonyChettyAJ Solutions
Ann-SophieSellPublicis Groupe
AlexDebisi360 Fusion
AlexGoldbergOgilvy Cape Town
AleksandraSurogenaSpecial Effects Media
ArchieMalingaOgilvy Johannesburg
BerniceSmithPoint of Rental
CharleneOliverOgilvy Johannesburg
CindyVan der VorstAvatar Agency
CiaranMckivergan8909 Agency
DaniMorleyStandard Bank Shyft
DanielleOliverSpecial Effects Media
DarrelElsLesoba Difference
DeborahBaileyHotwire Marketing
DominqueBaxewanosWunderman Thompson
JacquesDu BruynFlume Digital
JaredPatelSea Harvest
JohannaMcDowellAgency Selection
JontyRensEt Al Group
KerryMclarenThe Catalyst Africa
LaurenAlldenDDB South Africa
Lee-AnnMorganLV Morgan Consulting Int
LesegoKotaneKing James
LukeGollerArc Interactive
LoyisoTwalaMcCann Joburg
MichelleMcEwanGorilla Creative Media
MikailaThurgoodLesoba Difference
MattNkalaThe Catalyst Africa
MattiasAnderssonMiltton Group
MatthewCooperSauce Advertising
NatalieLaurencikConsilium Legal
RyanMcManusVMLY&R New York
SudashaVandiarDigital Optimization
SuzanneBadenhorstiLead Agency
TarynGillThe Perfect Hair
ThabangRadebeThabang R Photography
ThibediMesoThink Creative Africa
TwanettWilliamsServices Seta
VictoriaGrantDragonFly Agency
ZahiraKharsanyGorilla Creative Media

The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.

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