The winners of the 2018 Assegai Awards have been announced at an awards ceremony that was held at The Polo Room/Inanda Club on Thursday 8 November...
8 Nov 2018
Digital way of thinking
In terms of all the entries, David Dickens, CEO of the Dmasa says this year they raised the bar of the quality of the entries. “There are winners and losers, no middle of the road, and no awards for awards sake.”
Ogilvy’s spoils are divided up between its Johannesburg and Cape Town agencies with eight going back to the Mother City and 11 to Ogilvy Johannesburg.
Ogilvy SA Group MD, Luca Gallarelli says this is a good accolade for the agency which has been driving its direct marketing offering for clients. “We have been working very hard to bring the digital way of thinking and an understanding of what direct means in a new digital world away from the old paper and board direct marketing to reinvent it in a modern context together with our clients.”
He says this is only the beginning. “It’s great to be on stage for our clients but this is a journey and it’s not over yet. So, while we are delighted, and tonight we will celebrate, tomorrow we will wake up and we will work harder to achieve more.”
It’s about never giving up
For Joe Public Connect the awards are a realisation of months of hard work. “Overnight success takes hours, days and months and requires hard work, grit, determination, guts people with an attitude to growth, and brave clients who trust you,” says Dani Morley, managing partner of Joe Public Connect.
She adds that the agency is really committed to the growth of their people and clients. “Our culture speaks volumes about what we saw happen tonight. It is about never giving up and coming to work and loving what you do. You have to focus and think about the job you have to do and your clients and their desires where they want to be.”
Clarissa Fleischer from Rogerwilco was named Young Direct Marketer of the Year.
Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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