The TV is dead, long live the Web?

The Internet is beginning to overtake TV as the preferred medium of consumers around the globe, according to a new survey sponsored by IBM.

In the survey of more than 2,400 households in the United States, United Kingdom, Germany, Japan and Australia, the IBM Institute for Business Value found that 19 percent of consumers said they spend six or more hours a day on the Internet, compared with only 9 percent who spend a like amount of time watching TV.

Sixty percent reported spending between one and four hours on the Internet each day, while just slightly more - 66 percent - spend that much time watching TV.

"The Internet is becoming consumers' primary entertainment source," said Saul Berman, IBM media and entertainment strategy and change practice leader.

Read the full article: http://www.ecommercetimes.com/story/59001.html