Yellow Pencil for Die Antwoord music video

L to R: Yannick Pian, Tanya de Jongh and Martin Magner

click to enlarge

In the Student Awards, Red & Yellow School (@Logic_and_Magic) students Yannick Pian, Tanya De Jongh and Martin Magner received their Second in the Graphics - Open Graphic for the brief "Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process" by sponsor GraphicsArjowiggins Creative Papers.

Predictably, Wieden+Kennedy Portland cleaned up with the Old Spice "The Man Your Man Could Smell Like" campaign with two Black and three Yellow Pencils.

For all the winners:

• Professional Awards
  
• Student Awards
  
• Twitter: @dandadawards, @dandad and @baby_pencils
  
• Twitter Search: dandad OR dandadawards OR dandad2011 OR "D&AD Awards"
• Google News Search: D&AD Awards

Creative ranking system

The Pencil Rankings has been developed between the two non-profit organisations to reflect a joint declaration of creative ideals and standards for the advertising, design, interactive and communications industries at large. The rankings are supposed to enable agencies and clients to gauge their creative standing in the world.

The Pencil Rankings are simply based entirely on how creative work has performed in what the two organisations claim are the two most highly-regarded, rigorously-judged, not-for-profit shows in the world.

So, looking at the top 20, how did South Africa do in 2010 (Bizcommunity is currently waiting for the 2011 results to be updated with last night's D&AD results)?

2010 Pencil Rankings South Africa

Not unexpectedly, South Africa doesn't feature in Agency/Interactive.

2010 Agency: regional filter South Africa

2010 Advertising agency: regional filter South Africa

2010 Design agency: regional filter South Africa

Methodology

As explained by the two organisations, "There's no black box, complex criteria, or mystery in our method - just a simple league table that shows you where your agency or brand stands based on performance in the two most highly-regarded, rigorously-judged, not-for-profit awards shows in the world. If your work, your agency or your brand does well here, it really means something.

How it's done:

1. Each award in each show is assigned a points value:

   • D&AD Black Pencil/The One Show Best in Show = 40 points
     
   • D&AD Yellow Pencil/The One Show Gold = 25 points
     
   • D&AD Nomination/ The One Show Silver = 15 points
     
   • The One Show Bronze = 7 points
     
   • D&AD In-Book = 4 points
     
   • The One Show Merit = 2 points

2. These points are combined to provide the basis for several league tables:

   • Agency of the Year (based on the points accumulated by each entrant office across all D&AD and The One Club Awards categories)
     
   • Agency of the Year - Advertising (based on the points accumulated by each entrant office across One Show and all D&AD Awards advertising categories)
     
   • Agency of the Year - Design (based on the points accumulated by each entrant office across One Show Design and all D&AD Awards design categories)
     
   • Agency of the Year - Interactive (based on the points accumulated by each entrant office across One Show Interactive and all D&AD Awards interactive categories)
   • Client of the Year (based on the points accumulated by each client across all D&AD and The One Club Awards categories)

Work eligible for entry to D&AD and The One Club must have been commercially released between 1 January and 31 December of the previous year.