SA's cellular operators have been gunning for each other since Cell C launched its new advertising campaign. MTN and Vodacom took Cell C to the authority over its use of the term "4Gs", saying it would make customers think it was a fourth-generation mobile network.
The ASA ruled that Cell C had to remove the term from its advertising campaign.
Continue reading the full story on www.TechCentral.co.za.
For more:
Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.
Go to: http://www.techcentral.co.za