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Cell C wins latest round of cellular mud fight

27 Jan 2011

Cell C has won the latest round in its ongoing skirmishes with MTN at the Advertising Standards Authority (ASA) of South Africa.

SA's cellular operators have been gunning for each other since Cell C launched its new advertising campaign. MTN and Vodacom took Cell C to the authority over its use of the term "4Gs", saying it would make customers think it was a fourth-generation mobile network.

The ASA ruled that Cell C had to remove the term from its advertising campaign.

Continue reading the full story on www.TechCentral.co.za.

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Source: TechCentral

Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

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