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Cell C wins latest round of cellular mud fight

Cell C has won the latest round in its ongoing skirmishes with MTN at the Advertising Standards Authority (ASA) of South Africa.

27 Jan 2011

SA's cellular operators have been gunning for each other since Cell C launched its new advertising campaign. MTN and Vodacom took Cell C to the authority over its use of the term "4Gs", saying it would make customers think it was a fourth-generation mobile network.

The ASA ruled that Cell C had to remove the term from its advertising campaign.

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