Saatchi & Saatchi Jhb impress Peugeot Worldwide

Saatchi & Saatchi Johannesburg's latest print campaign for Peugeot Genuine Parts has received international acclaim from both Peugeot head office in France and Saatchi & Saatchi Worldwide. Although the campaign was originally created for the South African market, it was felt that the concept worked so well that it has been awarded global status and will now roll out in numerous international markets over the next two years.

"Each of the three print ads focuses on different spare parts using totally incongruous household items to highlight the absurdity of not using genuine Peugeot spare parts. From a sisal welcome mat as a floor mat to a front door handle on the side of a car and a torch instead of a headlight, the pay off line reads 'Rather fit the original from our genuine parts range'.

The simplicity of the images, together with the overstated household objects fitted to the vehicles clearly illustrates the campaign's objective to promote Peugeot's genuine parts. The message is clear - anything other than genuine Peugeot parts simply looks ridiculous," says Rajesh Ranchod, Creative Director for Saatchi & Saatchi.

The creative team responsible for this witty concept are Copywriter, Jason Kempen and Art Director, Paul Sanders.

Editorial contact

Owlhurst Communications for Saatchi & Saatchi