All the 2009 Pendoring finalists

Approximately 40 agencies, advertising schools, freelance copywriters/creatives and smaller creative companies submitted over 300 entries for the 15th Pendoring Advertising Awards for excellence in Afrikaans and Truly South African advertising.

The judging panel chaired by international judge, Gerhard Myburgh from Melbourne, Australia, has selected a total of 51 agency finalists from 14 advertising agencies and 12 student finalists from four tertiary institutions, which brings the total number of finalists to 63.

Agencies

In terms of agencies, Draftfcb Johannesburg leads the pack with 16 finalists, followed by its Cape Town counterpart, Draftfcb Cape Town, with 13 finalists. The agency group therefore has 29 finalists.

Saatchi & Saatchi Cape Town walked away with five finalists. Ogilvy Johannesburg bagged three finalists, and Ogilvy Cape Town one, bringing the total number of finalists for the Ogilvy Group to four.

The Jupiter Drawing Room has two finalists behind its name, while ‘stable mate' Black River F C has one, bringing the group's total to three. The Cape Town agency NINETY9 CENTS Communications also has three finalists to its credit.

Joe Public, who walked away with the Pendoring Prestige Award last year, garnered two finalists this year, while Baie-Lingual Blink Stefanus, MagicWorks, TBWA\Tequila, The President and Volcano Advertising each has one finalist to their names.

Student entires

In student entries, North West University Potchefstroom Campus reigns supreme with seven finalists, followed by the AAA School of Advertising (Johannesburg campus) with two, Vega The Brand Communications School also with two and the Red & Yellow School of Advertising in Cape Town with one finalist.

According to Myburgh, executive creative director of The Campaign Palace in Melbourne, Australia, The Truly South African category yielded the best work in years. “As the work was of a very high standard, there was much debate on prospective gold winners, particularly in the radio category of Truly South African,” he says.

“In general the standard of gold winners was relatively high. Work originally conceptualised and created in Afrikaans, stood out. Mere translations simply didn't make the grade,” concluded Myburgh.

All the finalists

In alphabetic order according to entry title. Agency credits have been shortened; For the full version, go to www.pendoring.co.za/e_finalists.html.

Advertising (ATL)

Advertising: mixed-media (ATL)

Communication design

Experiential marketing

General

Student entries

Go to www.pendoring.co.za for more details.