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    Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

    Issued by Kantar
    15 Mar 2018
    15 Mar 2018
    Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.
    Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

    The last two quarters of the year see humorous South African stories engaging the audience’s attention, with telcos and food competing for the lion’s share of attention. The winning ads score high on enjoyment, involvement and positive emotions, entertaining the audience and making the ads memorable and easily recalled.

    Congratulations to the following brands and agencies:


    #1 AD Q3 2017 #1 AD Q4 2017
    Samsung : Knox Seagull | Ogilvy LondonVodacom : Bra Shakes | Ogilvy & Mather Johannesburg


    Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

    RANK   AD   CREATIVE AGENCY
    1Samsung Knox: Seagull
    		Ogilvy London
    2Vodacom: Meg your dayLeo Burnett
    3Mugg & Bean: #ShareGenerousFoxP2 Johannesburg
    4Sensodyne: Faces of sensitivityGrey London
    5Lay’s: ElevatorCreator’s League (PepsiCo in-house)
    6Dettol: 3 Kinds of moms (Cuts and wounds)McCann India
    7Debonair Pizza:   LevelsFCB Joburg
    8Coca-Cola: Coke & Meals “Paella”Mercado McCann
    9Samsung Galaxy Note 8: Infinity displayLeo Burnett Chicago
    10Dulux: WeatherguardGrey Advertising


    Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

    RANK   AD   CREATIVE AGENCY
    1Vodacom: Bra ShakesOgilvy & Mather Johannesburg
    2MTN: Mic dropTBWA
    3KFC: Poker nightOgilvy & Mather Johannesburg
    4FNB eBucks: Akanamali holidaysFoxP2 Johannesburg
    5Cell C: #ConnectYourWay1886 (a FCB Africa Company)
    6KFC: No batteriesOgilvy & Mather Johannesburg
    7ABSA: SwiiishFCB Joburg
    8MTN: WOW bundlesTBWA
    9MTN: Made4MeTBWA
    10Samsung: Galaxy Note 8: Do bigger thingsCheil


    Click here to view all the ads for Q3 & Q4 2017.

    Adtrack™ is Kantar Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact moc.nworbdrawllim@ewahs.ellezil.

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    Kantar
    Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
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