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Africa

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2017

14 Sep 2017

Issued by: Kantar

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2017

We see storytelling emerging as the central protagonist, with wonderful local nuances and emotion used to cement the memory and brand association. Food dominates the top 10, with four fast food outlets grabbing the consumers’ attention. Cars also feature strongly, with three of the car ads by global agencies, highlighting how well these types of ads can travel across borders.

Read more about why advertising works best when it makes a memorable and lasting impression in our latest study, Lasting Impressions to Grow Your Brand.

#1 AD Q1 2017
Consol Glass: The Best Things Come in Glass | Grey Advertising

#1 AD Q2 2017
Toyota Hilux: Tougher-er my Son | FCB Joburg

RANK	AD \| Q1 2017	CREATIVE AGENCY
1	Consol Glass: The Best Things Come in Glass	Grey Advertising
2	McCain: Dinner for Mom – Little Jessi	Joe Public
3	Lifebuoy Lemon Fresh: Hands up Tumi	Lowe Lintas Mumbai
4	Mochachos: Wrestler	Comedia
5	BMW: Sheer Thrills	Serviceplan Hamburg
6	McDonalds: It's a Feeling	Leo Burnett
7	Colgate Maximum Cavity Protection: Question & Answer	Y&R Labstore
8	Plascon: Designed for Life	Ireland/Davenport
9	News24: Edge App	The Suits Communication
10	Coca-Cola: Supermarket Pan Africa	Ogilvy & Mather Africa

RANK	AD \| Q2 2017	CREATIVE AGENCY
1	Toyota Hilux: Tougher-er my Son	FCB Joburg
2	Audi A5: Engineered with Soul	BBH London
3	ABSA Rewards: Skafthini	FCB Joburg
4	Oros: Teka	King James Cape Town
5	KFC: Creations	Ogilvy & Mather Johannesburg
6	Volvo XC 90: Road Trip	Forsman & Bodenfors Sweden
7	Steers Mega Ribster Meal: #Errthang	1886
8	Ultramel: Sunday Lunch	MetropolitanRepublic
9	DStv: Sweet Little Munchkin	Ogilvy & Mather Johannesburg
10	Future Life Smart Fibre 2in1: Adverlife	The Buchanan Group

Download the PDF of the rankings:
Q1 2017
Q2 2017

Adtrack™ is Kantar Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all new brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact moc.nworbdrawllim@ewahs.ellezil.

Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.

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