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Creative Circle results for September/October 2014

The Creative Circle Ad of the Month results for September/October 2014 have been announced.

The Creative Circle Ad of the Month results for September/October 2014 have been announced, and chairperson for the digital judging panel that month, Brian Carter - Executive Creative Director at Liquorice comments: "There was some great work entered into this quarters Creative Circle awards. It's great to see the digital work in South Africa maturing."

CategorySeptember/October 2014
Print1. Yellow Pages Yellowpages.co.za "Durban/Brooklyn Clarens" - 360Eight
2. Honda Genuine Parts "Restaurant/Flight/Boss/Theatre" - DDB SA
3. District Six Museum 20th Birthday "Heritage Day-Mock Newspaper" - Ogilvy & Mather CT
Radio1. Caltex Drive Safe Initiative "Police Siren" - Y&R SA
2. Volkswagen Text & Drive - Patience "News/Dress/Dinner" - Ogilvy & Mather CT
Multichoice DStv Explora "Smeagol/Darth/Scarface" - Ogilvy & Mather JHB
Out of HomeNot enough entries - held over to next month
Experiential1. Brandhouse Johnnie Walker "Meet your match" - King James CT
2. Volkswagen Polo "Polo Tag" - Ogilvy & Mather CT
3. Sanlam "One Rand Man" - King James
Film1. Chicken Licken Big John "Trucker" - Net#Work BBDO
2. Mondelez Cadbury Dairy Milk "Triplets" - Ogilvy & Mather JHB

September/October 2014 advertising judges
Alistair King, King James CT (Chair)
Michael Lees Rolf, FoxP2
Gareth McPherson, Publicis Machine
Mike Barnwell, FCB CT
Livio Tronchin, Derrick
Alistair Morgan, Lowe & Partners
Jacques Massardo, Ogilvy & Mather CT
Gareth Cohen, Y&R SA
Wallace Seggie, 360Eight
Kelly Putter, Bletchley Park

September/October 2014 digital judges
Brian Carter, Liquorice (Chair)
Jake Bester, Publicis Machine
Chris Rawlinson, Ogilvy & Mather CT
Mike Beukes, Saatchi Synergize
Johan Schwela, 140 BBDO

September/October 2014 digital chair commentsThere were some good debates had over the work and ultimately 3 deserving winners were chosen
1. Sanlam "One Rand Man" - King James CTThis campaign captured South Africa's imagination and hearts. It was great to see how a relatively uninteresting topic could be made entertaining through a great narrative. Branded content at its best.
2. Peninsula School Feeding Association "Social Feed" - HelloComputerGreat idea. A simple, well executed concept with the capacity to create change. Definitely one to watch in the future. We felt this platform has massive potential, but at this stage too early to gauge its success with relatively low results.
3. Adidas "Unite Joburg" - Publicis MachineThe judges loved the simplicity of the ticket seeding idea. We felt it really reflected the nature of the adidas originals brand to distribute the tickets in this way. Everything from the ticket seeding to the post event gallery was in tune with the brand. Each digital channel was well executed.

It's also worth mentioning that there was a beautifully crafted website entered for PPS, which would definitely win something at a craft level.

Alistair King talk about the work:

Congratulations to all concerned.

For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.

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