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Lawyers with a sense of humour
Law firm strb Smith Tabata Buchanan Boyes has launched its Friendly Lawyer advertising campaign with a series of humorous advertisements that poke fun at the public's conception of legal stereotypes - 'sharks', 'snakes', 'vultures' or 'liars' - executed by advertising agency Chemistry Communications.
"To fight the stereotype, which are not, we acknowledge them. In fact, our advertising tells people, with a smile, that we know what they think of lawyers but that we would like them to think differently of us," says managing partner, Andy McPherson.
"The campaign gives us a humanity and a personality that ultimately makes the firm approachable, accessible and affordable. Just as we promise," McPherson adds.
