Serving up your brand

Comments Levi's brand manager Mike Leslie, "It was a real privilege to be the first brand to use Tagon for our recent Limited Edition 501 jeans campaign. It is such a great, tactical medium that allows a brand to personally interact with a clearly defined market."

"Vida is about energy, and a lifestyle brand which subscribes to innovation. Partnering with a world-first, alternative media works for us and for blue chip accounts like Levis," says Shaun Bond, marketing manager for Vida e Caffé. "Muito obrigado Tagon, muito obrigado Levis."

Tagon reaches this market during its leisure period, when there is time to absorb the message. Advertising is restricted to one message per cup, and the market is targeted with a high level of accuracy in top end shopping centres across a national network, according to the brand agency.