Big winners on the final night of #CannesLions2018!

Winners of the Cannes Lions' Good, Impact and Film (communication) tracks were announced at the 2018 Cannes Lions award ceremony on Friday, 22 June.

This encompasses the Sustainable Development Goals Lions and Glass Lions on the Good track; Film, Young Lions and Titanium on the Communication track; and Creative Effectiveness on the Impact track. SA was responsible for a further Bronze Lion on the night.

Good, better, Glass

Falling under the Good track, the first-ever Sustainable Development Goals Lions celebrate creative solutions and initiatives that seek to positively impact the world - work that contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet and prosperity.

Mark Tutssel, executive chairman and global CCO of Leo Burnett Worldwide is the 2018 Cannes Lions SDG Lions jury president.

The inaugural SDG Lions Grand Prix was awarded to Host/Havas and Red Agency Sydney for the Palau Legacy Project's 'Palau Pledge'. To promote personal responsibility and encourage sustainable actions, a bold, permanent new entry visa process was created where all arriving visitors must now sign a pledge, stamped in their passports, to be good environmental stewards.

This mandatory agreement, dedicated to Palau’s children, needs to be signed before an officer. Customs processes were changed permanently, making it the first country to incorporate environmental practices into its immigration laws:

The Glass Lion for Change also falls under the Good track and celebrates ideas intended to change the world, demonstrated through work which sets out to positively impact ingrained gender inequality, imbalance or injustice.

Madonna Badger, founder and CCO of Badger & Winters is the 2018 Glass Lions jury president.

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The 2018 Glass Lion for Change Grand Prix was awarded to AMVBBDO London for Essity's Libresse/Bodyform 'BloodNormal'. The brief:

We still live in a world that shames and silences periods, leaving women feeling disgusting and men disgusted. But to end a taboo you have to break it. Bloodnormal broke many: showing period blood, acknowledging pain, sex and involving men in the conversation. We even used a broadcast ban to our advantage: proving the taboo.

However, shock isn’t the aim. Normality is. Because showing periods are normal is how you make periods normal. But it’s just a springboard. Each scene contained an activation, designed to infiltrate our message into culture. Empathy is killing shame. Bloodnormal is working.

Titanium Film-strength Communication

The Titanium and Film Lions form part of the Communication track, with the other categories of Outdoor, Mobile, Design, Radio & Audio and Print & Publishing presented earlier in the week.

#CannesLions2018: Outdoor Lions winners!

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#CannesLions2018: Mobile Lions winners!

19 Jun 2018

#CannesLions2018: Design Lions winners!

19 Jun 2018

#CannesLions2018: Radio Lions winners!

19 Jun 2018

#CannesLions2018: Print & Publishing Lions winners!

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The Titanium Lions celebrate game-changers. Work in this category breaks new ground in branded communications; it is provocative, boundary-busting, envy-inspiring and marks a new direction for the industry.

Colleen DeCourcy, CCO at Wieden+Kennedy is the 2018 Titanium Lions jury president.

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Just six Titanium Lions were presented, with the 2018 Cannes Lions Titanium Lions Grand Prix also awarded to Host/Havas and Red Agency Sydney for the Palau Legacy Project's 'Palau Pledge'.

The Palau Pledge.

The Film Lions celebrate the creativity of the moving image and brilliant brand storytelling intended for a screen. That is, filmed content created for TV, cinema, online and out-of-home experiences.

Luiz Sanches, partner and CCO at AlmapBBDO is the 2018 Film Lions jury president.

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Leigh Andrews  8 Jun 2018

SA creative work did the nation proud here, with Y&R South Africa/VML, 7Films Cape Town and Big Leap Music & Post Cape Town presented with a Bronze Lions for Surf Shack - Surfing Outreach programme's Dead Fish Eyes:

Two 2018 Cannes Lions Film Grands Prix were presented:

The first went to BBDO New York for Procter & Gamble's (P&G) The Talk. This film spans several time periods, from the 1950s to the present day.

We see black moms having intimate talks with their sons and daughters about the challenges and experiences with racial bias they’ll surely face as part of being black, from hearing the 'n-word', to overcoming biased standards of beauty, to feeling like they have to try twice as hard to get half as far, to surviving encounters with the police:

The second 2018 Cannes Lions Film Lions Grand Prix was also presented to Procter & Gamble, this time for the 'It's a Tide Ad' campaign - 'It's a Tide Ad', 'It's Another Tide Ad', 'It's Yet Another Tide Ad' and 'It's Yet Another Tide Ad, Again'.

The full campaign ran once during the Super Bowl on NBC with over 103 million people watching. Throughout the programme, Tide also leveraged online video, social media and influencers to keep viewers engaged with the #TideAd campaign:

Making an Impact

The Creative Effectiveness Lions represent the Cannes Lions Impact track. These celebrate the measurable impact of creativity and hard results over the long term. Work that has shown tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

Fernando Machado, global CMO of Burger King, is the 2018 Cannes Lions Creative Effectiveness Lions jury president.

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Ann Nurock  16 May 2018

The 2018 Cannes Lions Creative Effectiveness Grand Prix was presented to Ogilvy Mumbai for ITC Savlon's 'Healthy Hands Chalk Sticks'.

A new entrant in the Indian FMCG hygiene space, the work created a positive impact on the health of school kids through an innovative behaviour-change idea through soap-infused chalk sticks that could be used to write like normal chalks on slates, but their powder turned into soap on coming in contact with water.

This compelled kids to wash their hands, thereby teaching them an important lesson in hand-washing:

The 2018 Young Lions competition winners were announced across categories of Print, PR, Media, Marketer, Design, Digital and Film. Click here to download the results.

The overall Grand Prix for Good was also presented on the night, awarded this year to BWM Dentsu for 'Project Revoice'. The work with Haystac, Finch and Rumble Studios for the ALS Association also picked up a Silver Lion for PR 'Use of Technology' and a Bronze Lion for PR 'Not-for-Profit' at Cannes:

The Grand Prix for Good winners are…. @BWM_Dentsu for @alsassociation, for their campaign Project Revoice! Congratulations team! #CannesLions pic.twitter.com/Bqf6lHAYbW

— Cannes Lions (@Cannes_Lions) June 22, 2018

2018 Cannes Lions Sustainable Development Goals (SDG) winners

Here’s a reminder of the 2018 SDG Lions shortlists in full.

#CannesLions2018: SDG Lions shortlist

21 Jun 2018

2018 Cannes Glass Lion winners

Here’s a reminder of the 2018 Glass Lions shortlists in full.

#CannesLions2018: Glass Lions shortlist

18 Jun 2018

2018 Cannes Titanium Lion winners

Here’s a reminder of the 2018 Titanium Lions shortlists in full.

#CannesLions2018: Titanium Lions shortlist

18 Jun 2018

2018 Cannes Film Lion winners

Here’s a reminder of the 2018 Film Lions shortlists in full.

#CannesLions2018: Film Lions shortlist

20 Jun 2018

2018 Cannes Creative Effectiveness Lion winners

Here’s a reminder of the 2018 Creative Effectiveness Lions shortlists in full.

#CannesLions2018: Creative Effectiveness Lions shortlist

21 Jun 2018

The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.