#CannesLions2018: Print & Publishing Lions winners!
Winners of the Cannes Lions Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Tuesday, 19 June from 7pm.
The Print & Publishing Lions celebrate creativity in circulation. Work in this category exhibits ingenuity and outstanding craftsmanship in published media, showcasing ideas that leap off the page.
Kate Stanners, chairwoman and global CCO at Saatchi & Saatchi, is the 2018 Print & Publishing Lions jury president.
DDB South Africa was awarded campaign silver in the 'not-for-profit/charity' category for the Commission for Gender Equality's 'Frasier', Eric', 'Ethan' and 'Steve'.
Joe Public United Johannesburg is also bringing home a Silver Lion in the 'Publications for Good' category, for People Opposing Women Abuse or Powa Johannesburg's 'The News You Need to See'.
Purr-fect Print
This year, the Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'
View the full table of winning work below:
2018 Cannes Print & Publishing Lions winners
Entrant | Country | Client | Product | Title | Award |
AFRICA, São Paulo | BRAZIL | AB INBEV | BUDWEISER | TAGWORDS | Grand Prix |
AFRICA, São Paulo | BRAZIL | AB INBEV | BUDWEISER | MONTEREY | Gold Lion Campaign |
AFRICA, São Paulo | BRAZIL | AB INBEV | BUDWEISER | SLIDE | Gold Lion Campaign |
MOTHER, London | UNITED KINGDOM | KFC | KFC | KFC 'FCK' | Gold Lion |
AKESTAM HOLST NOA, Stockholm | SWEDEN | IKEA SWEDEN | IKEA CRIB | IKEA PEE AD | Gold Lion |
OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | DRAGSTER | Gold Lion Campaign |
OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | HEROES | Gold Lion Campaign |
OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | SHUTTLE | Gold Lion Campaign |
OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | SEX AND DRUGS | Gold Lion Campaign |
OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | BOLD MAN | Gold Lion Campaign |
OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | DEATHS | Gold Lion Campaign |
AMNESTY TURKEY, Istanbul / 4129GREY, Istanbul | TURKEY | AMNESTY | AMNESTY THE INSIDER | THE INSIDERS | Gold Lion |
AKESTAM HOLST NOA, Stockholm | SWEDEN | IKEA SWEDEN | IKEA CRIB | IKEA PEE AD | Gold Lion |
PROLAM Y&R, Santiago | CHILE | ARCOR | DOS EN UNO | ECCE HOMO | Silver Lion Campaign |
PROLAM Y&R, Santiago | CHILE | ARCOR | DOS EN UNO | BRAZIL | Silver Lion Campaign |
PROLAM Y&R, Santiago | CHILE | ARCOR | DOS EN UNO | BOAT | Silver Lion Campaign |
DDB GROUP DÜSSELDORF | GERMANY | STABILO | STABILO BOSS HIGHLIGHTER PEN | THE REMARKABLE EDITH | Silver Lion Campaign |
DDB GROUP DÜSSELDORF | GERMANY | STABILO | STABILO BOSS HIGHLIGHTER PEN | THE REMARKABLE LISE | Silver Lion Campaign |
DDB GROUP DÜSSELDORF | GERMANY | STABILO | STABILO BOSS HIGHLIGHTER PEN | THE REMARKABLE KATHERINE | Silver Lion Campaign |
OGILVY, Chicago | USA | SC JOHNSON | KIWI SHOE CARE | HEMINGWAY | Silver Lion Campaign |
OGILVY, Chicago | USA | SC JOHNSON | KIWI SHOE CARE | LINCOLN | Silver Lion Campaign |
OGILVY, Chicago | USA | SC JOHNSON | KIWI SHOE CARE | ALI | Silver Lion Campaign |
OGILVY, Chicago | USA | SC JOHNSON | KIWI SHOE CARE | EARHART | Silver Lion Campaign |
GREY MENA, Dubai | UNITED ARAB EMIRATES | THE LEGO GROUP | CORPORATE IMAGE | CAR | Silver Lion Campaign |
GREY MENA, Dubai | UNITED ARAB EMIRATES | THE LEGO GROUP | CORPORATE IMAGE | PLANE | Silver Lion Campaign |
GREY MENA, Dubai | UNITED ARAB EMIRATES | THE LEGO GROUP | CORPORATE IMAGE | TRAIN | Silver Lion Campaign |
OGILVY GROUP THAILAND, Bangkok | THAILAND | THERMOS (SINGAPORE) PTC LTD. | THERMOS | POLYESTER | Silver Lion Campaign |
OGILVY GROUP THAILAND, Bangkok | THAILAND | THERMOS (SINGAPORE) PTC LTD. | THERMOS | WOOL | Silver Lion Campaign |
OGILVY GROUP THAILAND, Bangkok | THAILAND | THERMOS (SINGAPORE) PTC LTD. | THERMOS | CASHMERE | Silver Lion Campaign |
LOLA MULLENLOWE, Madrid | SPAIN | BURGER KING | BURGER KING | BK CLOWN | Silver Lion Campaign |
LOLA MULLENLOWE, Madrid | SPAIN | BURGER KING | BURGER KING | BK CLOWN 2 | Silver Lion Campaign |
LOLA MULLENLOWE, Madrid | SPAIN | BURGER KING | BURGER KING | BK CLOWN 3 | Silver Lion Campaign |
LOLA MULLENLOWE, Madrid | SPAIN | BURGER KING | BURGER KING | BK CLOWN 4 | Silver Lion Campaign |
McCANN SPAIN , MADRID | SPAIN | ALDI | ALDI | TOMATOES | Silver Lion Campaign |
McCANN SPAIN , MADRID | SPAIN | ALDI | ALDI | BERRIES | Silver Lion Campaign |
DAVID, Miami | USA | BURGER KING | BURGER KING | MCMANSIONS | Silver Lion Campaign |
DAVID, Miami | USA | BURGER KING | INSTITUTIONAL | PRESIDENT | Silver Lion Campaign |
DAVID, Miami | USA | BURGER KING | INSTITUTIONAL | COO | Silver Lion Campaign |
DENTSU INC., Tokyo | JAPAN | HOKKOKU SHIMBUN INC. | THE 101ST HIGH SCHOOL SUMO TOURNAMENT | SUMO GIRLS | Silver Lion |
CARNE PERU, Lima | PERU | CAMP MARKETING CONGRESS | CAMP MARKETING CONGRESS | KFC`S FOLLOWERS | Silver Lion Campaign |
CARNE PERU, Lima | PERU | CAMP MARKETING CONGRESS | CAMP MARKETING CONGRESS | STARBUCKS´ FOLLOWERS | Silver Lion Campaign |
CARNE PERU, Lima | PERU | CAMP MARKETING CONGRESS | CAMP MARKETING CONGRESS | ADIDAS`S FOLLOWERS | Silver Lion Campaign |
MULLENLOWE SSP3, Bogotá | COLOMBIA | EL TIEMPO NEWSPAPER | EL TIEMPO NEWSPAPER | RUSSIA | Silver Lion Campaign |
MULLENLOWE SSP3, Bogotá | COLOMBIA | EL TIEMPO NEWSPAPER | EL TIEMPO NEWSPAPER | VENEZUELA | Silver Lion Campaign |
MULLENLOWE SSP3, Bogotá | COLOMBIA | EL TIEMPO NEWSPAPER | EL TIEMPO NEWSPAPER | U.S.A. | Silver Lion Campaign |
MULLENLOWE SSP3, Bogotá | COLOMBIA | EL TIEMPO NEWSPAPER | EL TIEMPO NEWSPAPER | TURKEY | Silver Lion Campaign |
Y&R PRAGUE | CZECH REPUBLIC | REPORTER MAGAZINE | REPORTER MAGAZINE | QUESTIONING RADICALISM | Silver Lion Campaign |
Y&R PRAGUE | CZECH REPUBLIC | REPORTER MAGAZINE | REPORTER MAGAZINE | QUESTIONING NEO-NAZISM | Silver Lion Campaign |
Y&R PRAGUE | CZECH REPUBLIC | REPORTER MAGAZINE | REPORTER MAGAZINE | QUESTIONING WAR | Silver Lion Campaign |
DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | FRASIER | Silver Lion Campaign |
DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | ETHAN | Silver Lion Campaign |
DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | ERIC | Silver Lion Campaign |
DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | STEVE | Silver Lion Campaign |
WIEDEN+KENNEDY, Portland | USA | KFC | KFC | KFC | ROMANCE NOVEL | MOTHER'S DAY | Silver Lion |
HEIMAT, Berlin | GERMANY | HORNBACH AG | HORNBACH | HORNBACH "WERKSTÜCK EDITION 001" | Silver Lion |
UTERO.PE, Lima / CIRCUS GREY PERU, Lima | PERU | UTERO.PE | NEWS SITE | THE LAVA JATO ALBUM | Silver Lion |
POWA, Johannesburg / JOE PUBLIC UNITED, Johannesburg | SOUTH AFRICA | PEOPLE OPPOSING WOMEN ABUSE | PEOPLE OPPOSING WOMEN ABUSE | THE NEWS YOU NEED TO SEE | Silver Lion |
AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | CHANGE THE REF | POSTS INTO LETTERS | POSTS INTO LETTERS | Silver Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | IPHONE | PORTRAIT MODE COVERS | Silver Lion |
McCANN BARCELONA / McCANN SPAIN , MADRID | SPAIN | ALDI | ALDI | FRESH PRINTS | Silver Lion |
Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | COLGATE | COLGATE MAXWHITE ONE | BRING BACK JOHN | Bronze Lion Campaign |
Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | COLGATE | COLGATE MAXWHITE ONE | BRING BACK CLAIRE | Bronze Lion Campaign |
Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | COLGATE | COLGATE MAXWHITE ONE | BRING BACK MARY | Bronze Lion Campaign |
Y&R DUBAI | UNITED ARAB EMIRATES | COLGATE | TOOTHPASTE | CHRISTMAS TURKEY | Bronze Lion Campaign |
Y&R DUBAI | UNITED ARAB EMIRATES | COLGATE | TOOTHPASTE | MOROCCAN LAMB CHOPS | Bronze Lion Campaign |
Y&R DUBAI | UNITED ARAB EMIRATES | COLGATE | TOOTHPASTE | FILET MIGNON | Bronze Lion Campaign |
CHEIL WORLDWIDE, Hong Kong | HONG KONG | JBL (ITECT LTD) | HEADPHONES | BLOCK OUT THE CHAOS: WORLD LEADERS | Bronze Lion Campaign |
CHEIL WORLDWIDE, Hong Kong | HONG KONG | JBL (ITECT LTD) | HEADPHONES | BLOCK OUT THE CHAOS: FOOTBALL MANAGERS | Bronze Lion Campaign |
ALMAPBBDO, São Paulo | BRAZIL | ALPARGATAS | HAVAIANAS | O | Bronze Lion Campaign |
ALMAPBBDO, São Paulo | BRAZIL | ALPARGATAS | HAVAIANAS | Y | Bronze Lion Campaign |
ALMAPBBDO, São Paulo | BRAZIL | ALPARGATAS | HAVAIANAS | J | Bronze Lion Campaign |
MOMA PROPAGANDA, São Paulo | BRAZIL | MIZUNO | WAVEKNIT | MIZUNO WAVEKNIT STRING ADS | Bronze Lion |
ARTPLAN, São Paulo | BRAZIL | ETNA | INSTITUTIONAL | DO IT YOURSELF MONET | Bronze Lion Campaign |
ARTPLAN, São Paulo | BRAZIL | ETNA | INSTITUTIONAL | DO IT YOURSELF RENOIR | Bronze Lion Campaign |
GREY BRAZIL, São Paulo | BRAZIL | SEKRON SECURITY SYSTEMS | HOME SECURITY | RELIGION | Bronze Lion Campaign |
GREY BRAZIL, São Paulo | BRAZIL | SEKRON SECURITY SYSTEMS | HOME SECURITY | WHITE SUPREMACISTS | Bronze Lion Campaign |
GREY BRAZIL, São Paulo | BRAZIL | SEKRON SECURITY SYSTEMS | HOME SECURITY | POLLUTION | Bronze Lion Campaign |
DDB, Guaynabo | PUERTO RICO | VOLVO PUERTO RICO | VOLVO CX90 | BLUE | Bronze Lion Campaign |
DDB, Guaynabo | PUERTO RICO | VOLVO PUERTO RICO | VOLVO CX90 | BROWN | Bronze Lion Campaign |
DDB, Guaynabo | PUERTO RICO | VOLVO PUERTO RICO | VOLVO CX90 | GRAY | Bronze Lion Campaign |
COMMONWEALTH//McCANN, Detroit | USA | GENERAL MOTORS | CHEVROLET | SILVERADO: THEN AND NOW 1 | Bronze Lion Campaign |
COMMONWEALTH//McCANN, Detroit | USA | GENERAL MOTORS | CHEVROLET | SILVERADO: THEN AND NOW 2 | Bronze Lion Campaign |
COMMONWEALTH//McCANN, Detroit | USA | GENERAL MOTORS | CHEVROLET | SILVERADO: THEN AND NOW 3 | Bronze Lion Campaign |
TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | THE MEETING | Bronze Lion Campaign |
TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | ROOFTOP SOCCER | Bronze Lion Campaign |
TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | DESIGNER | Bronze Lion Campaign |
PROLAM Y&R, Santiago | CHILE | EL MOSTRADOR | NEWSPAPER | POPE | Bronze Lion |
DENTSU INC., Tokyo | JAPAN | KOBE SHIMBUN | DISASTER PREVENTION | EMERGENCY COLLECTIBLES | Bronze Lion |
MERCADO McCANN, Buenos Aires | ARGENTINA | SHUTTERSTOCK | SHUTTERSTOCK | TRIANGLES | Bronze Lion Campaign |
MERCADO McCANN, Buenos Aires | ARGENTINA | SHUTTERSTOCK | SHUTTERSTOCK | CIRCLES | Bronze Lion Campaign |
MERCADO McCANN, Buenos Aires | ARGENTINA | SHUTTERSTOCK | SHUTTERSTOCK | SQUARES | Bronze Lion Campaign |
OGILVY BRASIL, São Paulo | BRAZIL | FORBES BRASIL | FORBES MAGAZINE | JENNY BEZOS | Bronze Lion Campaign |
OGILVY BRASIL, São Paulo | BRAZIL | FORBES BRASIL | FORBES MAGAZINE | LARA PAGE | Bronze Lion Campaign |
OGILVY BRASIL, São Paulo | BRAZIL | FORBES BRASIL | FORBES MAGAZINE | ELLEN MUSK | Bronze Lion Campaign |
ISOBAR BRAZIL, São Paulo | BRAZIL | SAMSUNG | SAMSUNG | TECH GIRLS - DUMB INVENTIONS - DOUBLE BIKE | Bronze Lion Campaign |
ISOBAR BRAZIL, São Paulo | BRAZIL | SAMSUNG | SAMSUNG | TECH GIRLS - DUMB INVENTIONS - HAT | Bronze Lion Campaign |
ISOBAR BRAZIL, São Paulo | BRAZIL | SAMSUNG | SAMSUNG | TECH GIRLS - DUMB INVENTIONS - CHICKEN | Bronze Lion Campaign |
AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE | VICTIM ADVOCACY | THE RAPE TAX | Bronze Lion |
ARCO PUBLICIDAD, San Juan | PUERTO RICO | NUYORICAN BÁSQUET (PROYECTO CHIRINGA PRODUCTIONS) | NUYORICAN BÁSQUET DOCUMENTARY | EL MUNDO NEWSPAPER | Bronze Lion |
ALMAPBBDO, São Paulo | BRAZIL | MARS PET | WHISKAS | THE CURIOUS CAT BOOK | Bronze Lion |
Y&R DUBAI | UNITED ARAB EMIRATES | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA | INTERRELIGIOUS DIALOGUE | ONE BOOK OF ART | Bronze Lion |
Y&R BRAZIL, São Paulo | BRAZIL | LG | LG HOME SECURITY CAMERAS | UNNOTICED | Bronze Lion |
McCANN INDIA, Mumbai | INDIA | HARPIC | BATHROOM CLEANING LIQUID | FIVE STATUS WORDS | Bronze Lion |
Here’s a reminder of the 2018 Print & Publishing Lions shortlists in full.
The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.