#CannesLions2018: Mobile Lions winners!
The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Mobile Lions announced during the Communication award ceremony.
The 2018 Cannes Mobile Lions Grand Prix winner: Grey Brazil for Reclame Aqui's 'Corruption Detector'.
Winners of the Cannes Lions Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Tuesday, 19 June from 7pm.
The Mobile Lions celebrate device-driven creativity, designed for portable platforms. Work where a hand-held or wearable environment is integral to the idea and enables key aspects of the execution.
Jay Morgan, innovations director for The Monkeys, is the 2018 Mobile Lions jury president.
Magnificent Mobile
This year, the Mobile Lions Grand Prix went to Grey Brazil for Reclame Aqui's 'Corruption Detector'.
View the full table of winning work below:
2018 Cannes Mobile Lions winners
| Entrant | Country | Client | Product | Title | Award |
| GREY BRAZIL, São Paulo | BRAZIL | RECLAME AQUI | VIGIE AQUI | CORRUPTION DETECTOR | Grand Prix |
| R/GA LONDON / SNAPTIVITY, London | UNITED KINGDOM | SNAPTIVITY | SNAPTIVITY | SNAPTIVITY | Gold Lion |
| SAMSUNG ELECTRONICS BENELUX, Amsterdam / CHEIL WORLDWIDE, Amsterdam | THE NETHERLANDS | SAMSUNG BENELUX B.V. | SMARTPHONE | SAMSUNG SMARTSUIT | Gold Lion |
| MULLENLOWE SSP3, Bogotá | COLOMBIA | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | VIVE DIGITAL PROGRAM | MY LINE | Gold Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Gold Lion |
| R/GA LONDON / SNAPTIVITY, London | UNITED KINGDOM | SNAPTIVITY | SNAPTIVITY | SNAPTIVITY | Gold Lion |
| adam&eveDDB, London | UNITED KINGDOM | CYBERSMILE | CYBERSMILE | #TrollingisUgly | Gold Lion |
| MULLENLOWE SSP3, Bogotá | COLOMBIA | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | VIVE DIGITAL PROGRAM | MY LINE | Gold Lion |
| GREY BRAZIL, São Paulo | BRAZIL | RECLAME AQUI | VIGIE AQUI | CORRUPTION DETECTOR | Gold Lion |
| COLENSO BBDO, Auckland | NEW ZEALAND | MARS | PEDIGREE | SELFIESTIX | Gold Lion |
| ENEL ROMANIA, Bucharest / PUBLICIS ROMANIA, Bucharest | ROMANIA | ENEL ROMANIA | - | THE NEST ADDRESS | Silver Lion |
| McCANN NEW YORK | USA | NATIONAL GEOGRAPHIC | NATGEO | ASTRONAUT REALITY HELMET | Silver Lion |
| MULLENLOWE SSP3, Bogotá | COLOMBIA | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | VIVE DIGITAL PROGRAM | MY LINE | Silver Lion |
| BBDO TORONTO | CANADA | CANADIAN PARALYMPIC COMMITTEE | THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES | THE PARALYMPIC NETWORK | Silver Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | WELCOME TO @APPLE | Silver Lion | |
| COLENSO BBDO, Auckland | NEW ZEALAND | MARS | PEDIGREE | SELFIESTIX | Silver Lion |
| HAKUHODO INC., Tokyo | JAPAN | NTT DOCOMO, INC. | D MAGAZINE | 24/7 NEWSCASTER | Silver Lion |
| BBDO PARIS | FRANCE | PEDIGREE | CHARITY | DOGS FOR DOGS | Silver Lion |
| WIEDEN+KENNEDY, London | UNITED KINGDOM | NIKE | NIKE | NOTHING BEATS A LONDONER | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | CYBERSMILE | CYBERSMILE | #TrollingisUgly | Silver Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Silver Lion |
| VML, Kansas City | USA | PEPSICO | GATORADE | BEAT THE BLITZ | Silver Lion |
| BBDO NEW YORK | USA | BACARDI | BACARDI | SNAPCHAT MUSIC VIDEO | Bronze Lion |
| VML, Kansas City | USA | PEPSICO | GATORADE | BEAT THE BLITZ | Bronze Lion |
| SPINIFEX GROUP, Los Angeles / ROCKET ENTERTAINMENT, London | USA | ROCKET ENTERTAINMENT | FAREWELL YELLOW BRICK ROAD TOUR | ELTON JOHN LEGACY | Bronze Lion |
| McCANN NEW YORK | USA | NATIONAL GEOGRAPHIC | NATGEO | ASTRONAUT REALITY HELMET | Bronze Lion |
| HAVAS DÜSSELDORF | GERMANY | RADIO.DE GMBH | RADIO PLATFORM RADIO.NET | FOOTBALLPEN | Bronze Lion |
| N=5, Amsterdam | THE NETHERLANDS | KPN | TELECOM | KPN SAFE LOCK | Bronze Lion |
| whiteGREY MELBOURNE | AUSTRALIA | MISSING PERSONS ADVOCACY NETWORK | MISSING PERSONS ADVOCACY NETWORK | INVISIBLE FRIENDS | Bronze Lion |
| SAMSUNG ELECTRONICS BENELUX, Amsterdam / CHEIL WORLDWIDE, Amsterdam | THE NETHERLANDS | SAMSUNG BENELUX B.V. | SMARTPHONE | SAMSUNG SMARTSUIT | Bronze Lion |
| GEOMETRY GLOBAL, Moscow | RUSSIA | TELE2 | RAIN-POWERED 4G-ROUTER | RAIN WI-FI | Bronze Lion |
| N=5, Amsterdam | THE NETHERLANDS | KPN | TELECOM | KPN SAFE LOCK | Bronze Lion |
| COLENSO BBDO, Auckland | NEW ZEALAND | MARS | PEDIGREE | SELFIESTIX | Bronze Lion |
| R/GA NEW YORK | USA | VERIZON | VERIZON WIRELESS | VERIZON - WHAT YOU MISSED | Bronze Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | XFINITY | XFINITY MOBILE | DATA INTO DOLLARS | Bronze Lion |
| adam&eveDDB, London | UNITED KINGDOM | CYBERSMILE | CYBERSMILE | #TrollingisUgly | Bronze Lion |
| DAVID, Miami | USA | BURGER KING | WHOPPER | EMOJI WHOPPER | Bronze Lion |
| R/GA PORTLAND | USA | JORDAN BRAND | NIKE AIR JORDAN III TINKER SNEAKERS | A/R JORDAN | Bronze Lion |
| BBDO NEW YORK | USA | SANDY HOOK PROMISE | SANDY HOOK PROMISE | LIVE MOMENT OF SILENCE | Bronze Lion |
| AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | NY–PRESBYTERIAN HOSPITAL | CRISIS TEXT LINE | TXT 2 HELP | Bronze Lion |
| TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., Tokyo | USA | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | @SEELIKEMENNA | Bronze Lion |
| WEBER SHANDWICK, New York | USA | STUDYTRACKS | EDUCATIONAL APP | STUDYTRACKS | Bronze Lion |
| GREY BRAZIL, São Paulo | BRAZIL | RECLAME AQUI | VIGIE AQUI | CORRUPTION DETECTOR | Bronze Lion |
Here’s a reminder of the 2018 Mobile Lions shortlists in full.
The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.
