#CannesLions2018: Radio Lions winners!
Winners of the Cannes Lions Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Tuesday, 19 June from 7pm.
The Radio & Audio Lions celebrate creative audio content that showcases ideas wired for sound. Work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.
Jo McCrostie, creative director - Global is the 2018 Radio & Audio Lions jury president.
Really good radio!
SA really brought home the radio bacon tonight, with the overall Grand Prix and a Bronze Lion awarded to Ogilvy Cape Town, ABInBev Johannesburg, Audio Militia Johannesburg, 0307 Films Cape Town, Black Ginger Cape Town, Deliverance Post-Production Cape Town, The Workroom Cape Town and Video Cartel Cape Town for the Carling Black Label - Anti Women Abuse Initiative 'Soccer Song For Change'.
We were also responsible for a further gold campaign, three silver campaigns, a silver lion, bronze campaign and bronze lion, as follows:
- TBWA\Hunt\Lascaris Johannesburg | Gold campaign | Flight Centre Youth & Adventure's 'Date', 'Swim' and 'Festival' campaign.
- TBWA\Hunt\Lascaris Johannesburg | Silver campaign | Flight Centre Youth & Adventure's 'Date', 'Swim' and 'Festival' campaign.
- Ogilvy Cape Town and We Love Jam Cape Town | Silver campaign| Volkswagen South Africa's VW Brake Assist 'Stalker' and 'Funeral'.
- 1886 Johannesburg | Silver campaign | Cell C C-surance's 'iGugu Lebo', 'iGugu Nomsa', and 'iGugu Siya' campaign.
- Havas Johannesburg | Silver Lion | Universal Music South Africa's 'Hugh Masekela Tribute'.
- Ogilvy Johannesburg | Bronze campaign | ABInBev Castle Lager's 'Make a Different Friend' campaign - 'The Really Smart Watch Guy', 'The No Sense of Personal Space Guy' and 'The Pinkie Ring Guy'.
- Ogilvy Cape Town and We Love Jam Cape Town | Bronze Lion | Volkswagen South Africa's VW Brake Assist 'Stalker'.
View the full table of winning work below:
2018 Cannes Radio & Audio Lions winners
Entrant | Country | Client | Product | Title | Award |
OGILVY CAPE TOWN | SOUTH AFRICA | AB-INBEV AFRICA | CARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVE | SOCCER SONG FOR CHANGE | Grand Prix |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | RYAN & SUZIE | Gold Lion Campaign |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | FISTBUMP | Gold Lion Campaign |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | MINDHOLE | Gold Lion Campaign |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | REST IN GREASE | Gold Lion Campaign |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | TWITTER FINGERS | Gold Lion Campaign |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | HOLDING IT DOWN | Gold Lion Campaign |
GREY COLOMBIA, Bogotá | COLOMBIA | BLU RADIO | SPORTS RADIO STATION | THE GAME THAT NEVER WAS | Gold Lion |
AKESTAM HOLST NOA, Stockholm | SWEDEN | EUROPRIDE 2018 | EUROPRIDE 2018 | THE VOICE OF CHANGE | Gold Lion |
TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | DATE | Gold Lion Campaign |
TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | SWIM | Gold Lion Campaign |
TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | FESTIVAL | Gold Lion Campaign |
DDB GROUP GERMANY, Berlin | GERMANY | REPORTERS WITHOUT BORDERS | SONGS WITH CENSORED ARTICLES | THE UNCENSORED PLAYLIST | Gold Lion |
ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | THE TIMES/NEWS UK & IRELAND | THE TIMES/NEWS UK & IRELAND | JFKUNSILENCED | Gold Lion |
OGILVY, Chicago | USA | SC JOHNSON | LYSOFORM | DAY 8: BIRTHDAY PARTY | Silver Lion |
SOCIEDAD ARGENTINA DE UROLOGíA, Buenos Aires / GREY ARGENTINA, Buenos Aires | ARGENTINA | SOCIEDAD ARGENTINA DE UROLOGÍA (SAU) | INSTITUTIONAL | BREAK THE TABOO | Silver Lion |
OGILVY CAPE TOWN | SOUTH AFRICA | VOLKSWAGEN SOUTH AFRICA | VW BRAKE ASSIST | STALKER | Silver Lion Campaign |
OGILVY CAPE TOWN | SOUTH AFRICA | VOLKSWAGEN SOUTH AFRICA | VW BRAKE ASSIST | FUNERAL | Silver Lion Campaign |
BBDO BELGIUM, Brussels | BELGIUM | LIDL | LIDL ONLINE RECIPE PLATFORM | CHICKEN CURRY | Silver Lion Campaign |
BBDO BELGIUM, Brussels | BELGIUM | LIDL | LIDL ONLINE RECIPE PLATFORM | SPAGHETTI | Silver Lion Campaign |
BBDO BELGIUM, Brussels | BELGIUM | LIDL | LIDL ONLINE RECIPE PLATFORM | HAMBURGER | Silver Lion Campaign |
TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | DATE | Silver Lion Campaign |
TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | SWIM | Silver Lion Campaign |
TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | FESTIVAL | Silver Lion Campaign |
OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | DEATHS | Silver Lion |
HAVAS JOHANNESBURG | SOUTH AFRICA | UNIVERSAL MUSIC AFRICA | UNIVERSAL MUSIC AFRICA | HUGH MASEKELA TRIBUTE | Silver Lion |
ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | THE TIMES/NEWS UK & IRELAND | THE TIMES/NEWS UK & IRELAND | JFKUNSILENCED | Silver Lion |
1886, Johannesburg | SOUTH AFRICA | CELL C | C SURANCE | IGUGU LEBO | Silver Lion Campaign |
1886, Johannesburg | SOUTH AFRICA | CELL C | C SURANCE | IGUGU NOMSA | Silver Lion Campaign |
1886, Johannesburg | SOUTH AFRICA | CELL C | C SURANCE | IGUGU SIYA | Silver Lion Campaign |
WHITE RABBIT, Budapest | HUNGARY | FEDEX EXPRESS | FEDEX EXPRESS | THE FASTEST SPOT / DHL | Silver Lion Campaign |
WHITE RABBIT, Budapest | HUNGARY | FEDEX EXPRESS | FEDEX EXPRESS | THE FASTEST SPOT / UPS | Silver Lion Campaign |
WHITE RABBIT, Budapest | HUNGARY | FEDEX EXPRESS | FEDEX EXPRESS | THE FASTEST SPOT / USPS | Silver Lion Campaign |
ARNOLD WORLDWIDE, Boston | USA | PROGRESSIVE | PROGRESSIVE | ELK COUNTRY | Silver Lion |
McCANN NEW YORK | USA | VERIZON | Verizon | CEDRIKA | Silver Lion Campaign |
McCANN NEW YORK | USA | VERIZON | Verizon | JOSE | Silver Lion Campaign |
McCANN NEW YORK | USA | VERIZON | Verizon | LAURA | Silver Lion Campaign |
McCANN NEW YORK | USA | VERIZON | Verizon | RAGLANDS | Silver Lion Campaign |
McCANN CANADA, Toronto / MCCANN HEALTH, Toronto | CANADA | PROSTATE CANCER CANADA | PROSTATE CANCER AWARENESS | YOUR FRIEND | Silver Lion Campaign |
McCANN CANADA, Toronto / MCCANN HEALTH, Toronto | CANADA | PROSTATE CANCER CANADA | PROSTATE CANCER AWARENESS | YOURSELF | Silver Lion Campaign |
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos Aires | ARGENTINA | ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO | INSTITUTIONAL | BATHTUB | Silver Lion Campaign |
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos Aires | ARGENTINA | ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO | INSTITUTIONAL | DOOR | Silver Lion Campaign |
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos Aires | ARGENTINA | ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO | INSTITUTIONAL | STAIRS | Silver Lion Campaign |
FITZCO//McCANN, Atlanta | USA | COCA-COLA | COKE | SHARE A COKE 1,000 NAME CELEBRATION | Silver Lion |
GREY COLOMBIA, Bogotá | COLOMBIA | BLU RADIO | SPORTS RADIO STATION | THE GAME THAT NEVER WAS | Silver Lion |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | RYAN & SUZIE | Silver Lion Campaign |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | FISTBUMP | Silver Lion Campaign |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | MINDHOLE | Silver Lion Campaign |
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos Aires | ARGENTINA | ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO | INSTITUTIONAL | STAIRS | Silver Lion Campaign |
ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO, Buenos Aires / GREY ARGENTINA, Buenos Aires | ARGENTINA | ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO | INSTITUTIONAL | DOOR | Silver Lion Campaign |
FITZCO//McCANN, Atlanta | USA | COCA-COLA | COKE | SHARE A COKE 1,000 NAME CELEBRATION | Silver Lion |
RETHINK, Toronto | CANADA | BRANCH OUT NEUROLOGICAL FOUNDATION | BRANCH OUT NEUROLOGICAL FOUNDATION | STRANGER'S VOICE | Silver Lion |
GREY COLOMBIA, Bogotá | COLOMBIA | BLU RADIO | SPORTS RADIO STATION | THE GAME THAT NEVER WAS | Silver Lion |
DDB GROUP GERMANY, Berlin | GERMANY | REPORTERS WITHOUT BORDERS | SONGS WITH CENSORED ARTICLES | THE UNCENSORED PLAYLIST | Silver Lion |
BBDO NEW YORK | USA | MARS CHOCOLATE NORTH AMERICA | SNICKERS | AIRPORT BATHROOMS | Bronze Lion Campaign |
BBDO NEW YORK | USA | MARS CHOCOLATE NORTH AMERICA | SNICKERS | MICROWAVE BUTTONS | Bronze Lion Campaign |
BBDO NEW YORK | USA | MARS CHOCOLATE NORTH AMERICA | SNICKERS | CREDIT CARD CHIP READER | Bronze Lion Campaign |
OGILVY JOHANNESBURG | SOUTH AFRICA | ABINBEV | CASTLE LAGER | 1. MAKE A DIFFERENT FRIEND - THE REALLY SMART WATCH GUY | Bronze Lion Campaign |
OGILVY JOHANNESBURG | SOUTH AFRICA | ABINBEV | CASTLE LAGER | 3. MAKE A DIFFERENT FRIEND - THE PINKIE RING GUY | Bronze Lion Campaign |
OGILVY JOHANNESBURG | SOUTH AFRICA | ABINBEV | CASTLE LAGER | 2. MAKE A DIFFERENT FRIEND - THE NO SENSE OF PERSONAL SPACE GUY | Bronze Lion Campaign |
OGILVY, Chicago | USA | SC JOHNSON | LYSOFORM | DAY 3: RAISE A FAMILY | Bronze Lion |
TOYOTA NEW ZEALAND, Palmerston North / SAATCHI & SAATCHI, Auckland | NEW ZEALAND | TOYOTA NEW ZEALAND | TOYOTA GENUINE PARTS | LEGAL ADVICE | Bronze Lion |
CLEMENGER BBDO BRISBANE | AUSTRALIA | SUPER RETAIL GROUP | BCF – BOATING CAMPING FISHING | INSOLVENT RUGS | Bronze Lion Campaign |
CLEMENGER BBDO BRISBANE | AUSTRALIA | SUPER RETAIL GROUP | BCF – BOATING CAMPING FISHING | TOWEL TOWN | Bronze Lion Campaign |
DAVID, Miami | USA | BURGER KING | BURGER KING | 1 - BURGER KING-BROILER SALESMAN - LAS CRUCES, NM | Bronze Lion Campaign |
DAVID, Miami | USA | BURGER KING | BURGER KING | 2 - BURGER KING-BROILER SALESMAN - FAIRBANKS, AK | Bronze Lion Campaign |
DAVID, Miami | USA | BURGER KING | BURGER KING | 3 - BURGER KING-BROILER SALESMAN - PORTLAND, OR | Bronze Lion Campaign |
SHACKLETON, Madrid | SPAIN | JAMESON NOTODOFILMFEST | JAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL) | SOUND OF HEELS + MAN’S VOICE | Bronze Lion Campaign |
SHACKLETON, Madrid | SPAIN | JAMESON NOTODOFILMFEST | JAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL) | SOUND OF A SHAVER + MAN’S VOICE | Bronze Lion Campaign |
SHACKLETON, Madrid | SPAIN | JAMESON NOTODOFILMFEST | JAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL) | SOUND OF FLIES + MAN’S VOICE | Bronze Lion Campaign |
MASTER, Curitiba | BRAZIL | 91 ROCK RADIO | CAMPAIGN AGAINST DOMESTIC VIOLENCE | EVERY BREATH YOU TAKE | Bronze Lion |
J. WALTER THOMPSON PUERTO RICO, San Juan | PUERTO RICO | SUSAN G. KOMEN | RACE FOR THE CURE | DADDY YANKEE VS. BREAST CANCER | Bronze Lion |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | REST IN GREASE | Bronze Lion Campaign |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | TWITTER FINGERS | Bronze Lion Campaign |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | HOLDING IT DOWN | Bronze Lion Campaign |
OGILVY CAPE TOWN | SOUTH AFRICA | AB-INBEV AFRICA | CARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVE | SOCCER SONG FOR CHANGE | Bronze Lion |
ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | THE TIMES/NEWS UK & IRELAND | THE TIMES/NEWS UK & IRELAND | JFKUNSILENCED | Bronze Lion |
BBDO NEW YORK | USA | MARS CHOCOLATE NORTH AMERICA | SNICKERS | AIRPORT BATHROOMS | Bronze Lion Campaign |
BBDO NEW YORK | USA | MARS CHOCOLATE NORTH AMERICA | SNICKERS | CREDIT CARD CHIP READER | Bronze Lion Campaign |
BBDO NEW YORK | USA | MARS CHOCOLATE NORTH AMERICA | SNICKERS | MICROWAVE BUTTONS | Bronze Lion Campaign |
OGILVY CAPE TOWN | SOUTH AFRICA | VOLKSWAGEN SOUTH AFRICA | VW BRAKE ASSIST | STALKER | Bronze Lion |
JUNG VON MATT, Hamburg | GERMANY | SPARKASSE - PUBLIC BANK OF GERMANY | LOAN | BIGTIME LIPOSUCTION | Bronze Lion Campaign |
JUNG VON MATT, Hamburg | GERMANY | SPARKASSE - PUBLIC BANK OF GERMANY | LOAN | MODERN FRIDGE | Bronze Lion Campaign |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | RYAN & SUZIE | Bronze Lion Campaign |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | FISTBUMP | Bronze Lion Campaign |
McCANN BIRMINGHAM | UNITED KINGDOM | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | MINDHOLE | Bronze Lion Campaign |
VCCP SPAIN, Madrid | SPAIN | SANTANDER | SANTANDER F1 SPONSORSHIP | SANTANDER FORMULA ROCK | Bronze Lion |
DDB BRUSSELS | BELGIUM | ALZHEIMER LIGA VLAANDEREN | ALZHEIMER DISEASE | I'M STILL HERE: JOHAN | Bronze Lion |
DDB GROUP ITALY, Milan | ITALY | IKEA ITALY | VIOLENCE AGAINST WOMAN CAMPAIGN | THE ROOM | Bronze Lion |
TBWA\RAAD, Dubai | UNITED ARAB EMIRATES | LOUVRE ABU DHABI | INSTITUTIONAL | HIGHWAY GALLERY | Bronze Lion |
ANORAK, Oslo | NORWAY | AMNESTY INTERNATIONAL | HUMAN RIGHTS | THE DISTRESS SIGNAL | Bronze Lion |
HAPPINESS BRUSSELS, AN FCB ALLIANCE, Brussels | BELGIUM | OVK / PEVR (PARENTS OF ROAD VICTIMS) | ROAD SAFETY AWARENESS ORGANISATION | BEHIND THE NUMBERS | Bronze Lion |
OGILVY COLOMBIA, Bogotá | COLOMBIA | POLICIA | POLICIA | DRUNKEN SPOTS | Bronze Lion |
FLORA TRISTAN, Lima / CIRCUS GREY PERU, Lima | PERU | FLORA TRISTAN | NGO AGAINST GENDER VIOLENCE | THE HONEST PROPOSAL | Bronze Lion |
HEARTS & SCIENCE, New York / GIMLET MEDIA, New York | USA | P&G | CREST KIDS | CHOMPERS | Bronze Lion |
Here’s a reminder of the 2018 Radio & Audio Lions shortlists in full.
The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.