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#CannesLions2017: “This is who we [Africans] really are” - Sunu Gonera
The work also converted into a Gold Lion in Entertainment, two Silver Lions – for Entertainment and Entertainment for Music respectively, and a Bronze Lion in Media – also the only Media shortlisted work from SA.
Egg Films' Sunu took home Gold, two Silvers and Bronze in the Entertainment, Entertainment for Music and Media categories at Cannes Lions...
Egg Films 22 Jun 2017
Little wonder Gonera said at the time:
For a long time, South African creatives looked overseas for inspiration… In contrast, One Source is a celebration of the creative revolution taking place across the continent as we embrace who we are as Africans. All credit to Native VML, Absolut and Pernod Ricard for seeing the opportunity in showcasing Africa in a completely different light on a global stage.That’s impressive stuff. I pinned down Gonera for his views on SA’s performance at Cannes Lions 2017, the calibre of the SA craft and production scene and more…
I feel privileged to be part of an amazing year. Our success at Cannes is an encouraging sign that we can pursue our unique African voice and still remain relevant internationally.
I directed Absolut’s One Source music video featuring Khuli Chana, as well as the four documentaries that were also part of Native VML’s campaign. Absolut was a great example of successful collaboration between artist, client, agency and director. We all got involved wherever needed; I even found myself producing parts of the music track alongside Chana and his team.
The South African production scene has always been highly regarded. However, I think we are just starting to explore authentic African aesthetics across all cinematic disciplines. Too often, we have watched outsiders trying to tell us what Africa really embodies, so it’s about time we own our world and say: “This is who we really are.”
Balanced and inspirational as always. Watch Sunu’s Cannes Lions-winning work embedded below:
Click here to find out more about Egg Films’ international success in 2017, and be sure to follow them on the follow social media channels: Egg Films Twitter | Sunu Gonera Twitter | Egg Films Youtube