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Marketing & Media South Africa

Top company and news stories 6 August 2018

  • Alistair Mokoena says the advertising industry needs to modernise
  • Linda Graham asks who owns your LinkedIn profile?
  • John Sanei shares 10 steps on the road to conscious capitalism
  • Media24 CEO Esmaré Weideman retires, Ishmet Davidson to succeed
  • Nkanyezi Masango is The Skulls 2018 chair of judges
  • Avatar appoints Grant Sithole as new CCO
  • #Loeries2018 is next week, so I jog with Joe Public
  • Our #WomensMonth special section has daily fresh content
  • Jessica Tennant chats to the following #Newsmakers: Samantha Cowen, on joining Hot 91.9FM's breakfast show; Elana Afrika-Bredenkamp, the new voice on Jacaranda FM; and Atisha Gopichund, on embracing femininity to boost her career
  • Discover 2018's Fairlady Santam Women of the Future Awards finalists
  • Louise Marsland unpacks Reporters without Borders' report on dealing with troll armies
  • In #FairnessFirst, find out how to avoid cultural appropriation in advertising
  • Juanita Pienaar gets the young insiders' scoop on Cannes Lions 2018 from Cinemark's Young Lions competition winners
  • In #NewBiz this week, Shell places four WPP agencies on its creative agency roster
  • I went #BehindtheSelfie with Abigail van Zyl, MD and founder of remote-based agency, The Digital Thread
  • I also report back from #CEMAfrica2018 on storytelling that creates emotional relevance; talking about emotion in the boardroom; and why customer loyalty is becoming a thing of the past

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    #FairnessFirst: How to avoid cultural appropriation in advertising

    Leigh Andrews

    What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...read
    Who owns your LinkedIn profile?
    Who owns your LinkedIn profile?

    linda graham

    Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? I kid you not...read
    The need for the advertising industry to modernise
    The need for the advertising industry to modernise

    Alistair Mokoena

    There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...read
    Image supplied. L to R: Chad Nelson, Eugene Nkundlande, Jarrod Pretorius, Wesley Wolf, Michelle Mckenna, Katlego Ditlhokwe, Chan-Yue Ma, Tshepo Mogorosi, Laurie Sloan, Dave McCullough, Jed Mowat. Missing: Matthew Quarta.
    #Loeries2018: Joe Public on running for the creative future

    Leigh Andrews

    When you think of Loeries Creative Week, you're likely to picture glitzy award nights and networking with industry colleagues over drinks in Durban. If you work at Joe Public United, it's more likely a picture of sweat and the satisfaction of improving SA's creative future...read
    Women's Month
    The Pink Power launch event for Women's Month

    View gallery
    #Newsmaker: Atisha Gopichund on how embracing her femininity has benefited her career

    Jessica Tennant

    Atisha Gopichund is a wife, mother and businesswoman working in the interior construction sector. I asked her to let us in on the challenges she has faced working in such a male-dominated industry and for some words of advice to other women facing similar challenges in business... read
    #WomenDeliver2022 campaign calls on public to share vision of women in Africa
    Cape Town is bidding to host the 2022 Women Deliver Conference and as part of the bid, the Cape Town and the Western Cape Convention Bureau, a division of Wesgro, will be running a #WomenDeliver2022 social media campaign, sharing the journey and vision of local women during August... read
    #WomensMonth: Kick off your high heels and surge ahead

    Jessica Tennant

    Red Carpet Creative, formally known as Red Carpet Concepts, is led by MD Jade Allen. Here, she shares some of the barriers she's had to overcome in the first 10 years of business, more about the rebrand, and why she doesn't believe in glass ceilings... read
    #Newsmaker: Elana Afrika-Bredenkamp, the new voice on Jacaranda FM

    Jessica Tennant

    TV and radio personality Elana Afrika-Bredenkamp has rejoined Jacaranda FM to present the WorkZone and provide parenting advice on her 'Baby Brunch', featured on Jacaranda FM's podcast hub... read
    #Newsmaker: Samantha Cowen joins Hot 91.9FM's breakfast show

    Jessica Tennant

    Samantha Cowen, with over 20 years in breakfast radio, has made her comeback, joining Sasha Martinengo, John Walland and Simon Hill as of today, 1 August on Hot 91.9FM's breakfast show, weekdays from 6 to 9am... read
    #WomensMonth: Former Miss SA opens new gallery space in Cape Town

    Ruth Cooper

    Sandy de Bruin, former owner of Country Living SA and winner of Miss South Africa in 1980, has recently turned her attention to the opening of No. 5 On Hudson, a new art gallery in Cape Town... read
    Developing an authentic leadership style

    Claire Cobbledick

    Every single day, in the English-speaking world, five new books are published on the topic of leadership. A cursory Google search for the term how to lead delivers 1.3 billion results in less than a second. Clearly, this tells us that there are a) no shortage of leadership styles in the world and b) no shortage of people in leadership positions that want to learn how to improve their leadership style... read
    Lessons in life and business from Margaret Hirsch
    Margaret Hirsch's rise to success has not been easy. From spending some of her childhood in foster care and working in a hairdressing salon at age 12, to being fired for being pregnant... read
    #WomensMonth: The automation of ad ops - why it has become essential

    Farah Thompson

    Issued By The SpaceStation

    The empowerment of women is key to success in tough economic times

    Issued By UCT Graduate School of Business

    Cannes Lions
    #CannesLions2018: Don't underestimate how big and life-changing this opportunity is

    Juanita Pienaar

    Cinemark Cannes Lions winners share their experiences while in Cannes, their favourite campaigns showcased during the Festival and share some valuable advice to young creatives... read
    Latest news | Live streaming
    Advertising
    #NewBiz: Shell places four WPP agencies on its creative agency roster
    Four WPP agencies have been appointed to Shell's eight-strong global "Creative Agency of the Future" roster... read
    iDidTht.com Craft Awards July 2018: Tapping into the archives to find an old gem
    IDidTht's July SA Film Reel Monthly Craft Awards were judged by Molefi Thulo, creative director at Ogilvy Johannesburg, who selected Mercedes Benz Return to Chapman's Peak by Lourens van Rensburg from 7 Films for Best of Reel... read
    #OrchidsandOnions: They'll definitely thank you later... but not if you make them miss their bus

    Brendan Seery

    Over the years when our children were growing up, there was not a lot of money to spare, so we couldn't splash out on the toys and trinkets other parents could. Would I have liked to give them a few more bits and pieces? Yes, certainly. Do I think the lack of these made them any worse as adults? Most emphatically not... read
    Avatar appoints Grant Sithole as new chief creative officer
    Grant Sithole has now taken on the full creative direction of Avatar Johannesburg and Cape Town as chief creative officer... read
    Nkanyezi Masango is The Skulls 2018 chair of judges
    The Perth Advertising and Design Club (PADC) has announced Cape Town as The Skulls 2018 judging city with King James CD Nkanyezi Masango as chair of judges... read
    Amasa launches new Agency of the Year Award
    Amasa announces the launch of the Amasa Agency of the Year Award and calls for entries for the 2018 Amasa Awards... read
    LIA announces Design and Package Design Jury
     read
    Black River FC wins Metropolitan account

    Issued By Black River Football Club

    The journey for inner peace continues for Chicken Licken

    Issued By Joe Public United

    WPP to open campus for 12 of its agencies in Prague
    Lebogang Rasethaba directs Money Calling campaign for Castle Lite with Nadia Nakai and Frank Casino

    Issued By Egg Films

    Former Adweek creative director Alex Bogusky makes advertising comeback
     read
    Young Lisbon Briefing is now open
    Branding
    Berge Farrell celebrates World Cup with ABInBev

    Issued By Berge Farrell

    The Absa brand shambles

    Nicholas Kuhne

    So, ABSA or Absa has had a long, long-awaited rebrand... read
    Research shows BRICS has established itself as a global brand
    The political alliance of BRICS nations has become a distinct global brand in its own right, research conducted by Brand South Africa shows... read
    Getting back to basics: Branding is fundamental to marketing success

    Paula Sartini

    It is important for marketers to take a step back and assess their brand and the story it tells its customers before determining which technology solution is the right one to meet their brand needs... read
    Firefox is rebranding and it wants your opinion
     read
    Aujan Coca-Cola appointed Berge Farrell Dubai with the relaunch of regional superbrand Rani

    Issued By Berge Farrell

    How data can be used to connect brands with their audience

    Lauretta Ndlovu

    Issued By Dentsu Aegis Network

    CRM, CX, UX
    #CEMAfrica2018: Why customer loyalty is becoming a thing of the past and what to do about it

    Leigh Andrews

    Ask Afrika MD Sarina de Beer explained at the final day of the seventh annual CEM Africa Summit why data is the current trending commodity of 2018 and what it'll take to really resonate with today's fickle social consumer. It was quite the eye-opener. Here's what you missed... read
    #CEMAfrica2018: Learn from these examples of storytelling to create emotional relevance!

    Leigh Andrews

    Mike Joubert, founder of the Billybo group - not to be confused with Australian surf apparel brand Billabong - spoke on the first day of CEM Africa about the link between the core emotional connection created by great storytelling, which in turn builds relevance and authenticity to the emotional drivers in the customer journey... read
    #CEMAfrica2018: Why we need to talk about emotion in the boardroom

    Leigh Andrews

    In the first keynote session of the Customer Experience Management (CEM) Africa Summit 2018, Diane Magers of the CXPA explained how to build and execute a CX strategy in an ROI-driven world. Here's what you missed... read
    #CEMAfrica2018: "Customer experience is the next competitive battlefield"

    Leigh Andrews

    As #WomensMonth gets underway, I chat to CCXP Julia Ahlfeldt for a sneak peek on what to expect from the Customer Experience Management (CEM) Africa 2018 Summit, kicking off today... read
    #CEMAfrica2018: Why CX is the only competitive advantage left

    Leigh Andrews

    Diane Magers is a CCXP and CEO of the global Customer Experience Professionals' Organisation (CXPA), based in the US. This #WomensMonth, she lets us in on what to expect from the Customer Experience Management (CEM) Africa 2018 Summit, kicking off at the CTICC today... read
    3 keys to unlock the heart of customer experience in travel

    Danny Bryer

    The brand-customer relationship is a complex one; in contemporary marketing, it's developed by data analytics, and to a large degree, relationship marketing tools such as loyalty programmes. The question is, how relevant are these programmes to the local consumer? read
    Maximising ROI without compromising on CX - top tips

    Wynand Smit

    Business-wide strategies are complex - each department operates with structured KPIs that may include boosting profitability, customer feedback ratings, or a host of other criteria - the trick is to ensure that all these departments operate in concert with each other... read
    Design
    Choc-Mint Hugs to beat the winter chills

    Issued By Just Design

    Digital
    Technology: The challenge for marketers

    Andrew MacKenzie

    We will almost certainly wake up tomorrow with a new platform, feature, or app; this raises a few critical questions for advertisers and marketers: how will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?... read
    Direct Marketing
    PoPI regulations: Don't kill the goose that lays the golden eggs

    David Dickens

    As they currently stand, the draft regulations relating to the Protection of Personal Information Act (PoPI) could significantly harm a key driver of inclusive economic growth-direct marketing... read
    Education
    Taking peer-to-peer learning to the next level as fast-paced modern workplace demands a constant skills reboot

    Issued By TBWA

    Postgraduate Diploma in Media Management and short courses

    Issued By Rhodes University

    Entrepreneurship
    The road to conscious capitalism

    John Sanei

    The world is caught in a never-ending chase. Without even realising it, we seem always to be hurrying after something - something we can't even describe - a chase to nowhere... read
    Olympic champion or entrepreneur: What drives the spirit of excellence?

    Cameron van der Burgh

    Cameron van der Burgh shares several principles that guide his personal progress and success - whether he's leading in the swimming pool or taking on the challenges of entrepreneurship... read
    Mr D Food reaches milestone of 1 million downloads
    Online food delivery service, Mr D Food, reached 1 million app downloads last week... read
    Finalists for 2018 Fairlady Santam Women of the Future Awards announced
    The finalists for the 2018 Fairlady Santam Women of the Future Awards have been announced... read
    Events & Conferencing
    #WomensMonth: Nation Builder takes lead in driving high-impact social change

    Sindy Peters

    Celebrating Women's Month on Biz, we chatted to Keri-Leigh Paschal, executive director of Nation Builder, to find out more about the women empowerment space in SA... read
    Joburg Ballet welcomes BRICS leaders with #BreakingBallet

    Issued By TBWA\Hunt\Lascaris

    Forbes Woman Africa LWS looks at the $1trn female economy
    Exhibitions
    Rand Show 2018 saw visitors spend R50m in 10 days

    Issued By Rand Show

    Film & Cinematography
    Top 10 finalists announced for 2018 "Don't Stop Wondering" Award at Jozi Film Festival
    The top 10 finalists for the 2018 "Don't Stop Wondering" Award at Jozi Film Festival have been selected and viewers will get a chance to decide the final winner... read
    Film festival distribution startup launched in Nigeria

    Tom Jackson

    Nigerian startup Festivilia has launched its film festival distribution platform, which enables filmmakers to submit to over 500 curated film festivals... read
    Locally made film picks up notable award at US film festival
     read
    Magazines
    Acumen magazine wins gold at 2018 International Tabbie Awards
    Gibs' Acumen magazine took home gold at the 2018 International Tabbie Awards... read
    Marketing
    When it comes to marketing, you should try playing pinball

    Sylvia Schutte

    To be in line with the current trends one has to change the way they market. You would wonder, how is pinball and marketing related? Sylvia Schutte has tips on how you may use this game's metaphor into your marketing strategy or plan... read
    Collaboration and changing role of lead agencies

    Johanna McDowell

    A seven-member panel of leading marketers met with more than 30 agencies last month at an IAS Masterclass to discuss the thorny and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers... read
    Owning the gap between business objectives and marketing investment

    Issued By DUO Marketing + Communications

    Online video killed the radio star

    Jacqueline Freer

    Online video is a multi-faceted marketing beast with many variables that can make a big difference. To really cut it, you must get with the programme... read
    Media
    Media24 CEO Esmaré Weideman retires, Ishmet Davidson to succeed
    Media24 today announced the retirement of CEO Esmaré Weideman, to be succeeded by Ishmet Davidson, CEO of Media24 Print Media... read
    Policy to transform media sector in the pipeline
    Government is working on a Black Economic Empowerment (BEE) policy for the media sector in South Africa, says Communications Minister Nomvula Mokonyane... read
    Online Media
    How to deal with the troll armies

    Louise Marsland

    Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence... read
    PR & Communications
    IndigoCube appoints Scarlet Letter for PR and content creation

    Issued By Scarlet Letter

    Why PR should heed the red flag and move beyond earned content

    Dominique Pienaar

    Businesses around the world face a similar challenge, succumb to digital transformation or face competition from companies in the same or adjacent industry, or even worse, become obsolete... read
    5 essentials of purposeful communication to become an inspiring leader

    Brian Eagar

    Communicating on purpose is not about changing you into an inauthentic communicator. It's about making sure that your message does not get lost in translation... read
    Icasa calls for radio frequency spectrum applications
     read
    Printing
    Sappi included in the FTSE/JSE Responsible Investment Index Top 30 index and FTSE4Good Index Series

    Issued By Sappi

    Production
    The rise and rise of video

    Issued By Content Lounge

    Radio
    Please don't stop the music!

    Issued By Primedia Broadcasting

    Classic Business now on air in Gauteng and Cape Town

    Issued By United Stations

    Research
    Positive chatter about Idols SA on social media
    Meltwater tracked and analysed mentions of Idols SA, season 4, in editorial and social media and found that there have been over 300 articles of the show in the South African news since the new season began on 8 July, most of which has been positive... read
    Survey will analyse and track trends affecting local IT channel
    The first definitive annual survey to track and analyse the key trends and issues affecting the local IT vendor, distributor and reseller channel is being conducted by The Margin magazine and ITWeb, in association with Axiz, Dell EMC and Microsoft... read
    Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018
    Warc has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year... read
    UK advertising spend in Q1 2018 rose 5.9% to reach £5.7bn
    UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn - the 19th consecutive quarter of market growth, according to the Advertising Association/Warc Expenditure Report data... read
    Challenges facing marketers and creative, media agencies
    According to Agency Scope South Africa 2017/2018, analysis shows that the alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI... read
    Winning by design

    Issued By Kantar TNS

    INMA report reveals practices news companies may use for stories format
     read
    Retail
    Driving the retail brand experience through in-store media

    Cecil Ungerer

    In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy, owning to the availability of product information online... read
    Adrienne Lofton reportedly departs from Under Armour
     read
    Social Media
    How to win social media followers and influence people while still remaining authentic

    Phindile Sihlangu

    Social media influencers have become the darlings of the branding world and PR companies are in heated competition to woo them for their clients... read
    6 skills a social media ideator needs to develop to thrive

    Zubeida Goolam

    Through social media, one is able to more effectively and intimately interact with others, however, these digital platforms also act as disrupters to the real world, which often compete for your time and energy... read
    Social media is not just for consumers

    Issued By Litha Communications

    Streaming
    Roan Ash added to Apple Music's Country Wide campaign
    TV
    SABC 3's Presenter Search on 3 introduces five new faces to the channel
    SABC 3 has announced that it is welcoming five brand new faces to the channel as the fourth season of Presenter Search on 3 comes to an end... read
    A South African's guide to moving to and making it in Malta: A shot of mass tourism on the rocks

    Marcus 'The Maltese Falcon' Brewster

    Question: What do Malta and Iceland have in common besides being Game of Thrones locations? Answer: More than you think... read
    MTV Shuga launches three new campaigns
    The MTV Shuga drama series has launched three new 'edutainment' campaigns to target its audience and educate them regarding HIV prevention and self-testing... read
    Behind the Selfie
    #BehindtheSelfie with... Abigail van Zyl

    Leigh Andrews

    This Women's Month, we go behind the selfie with Abigail van Zyl who decided two weeks before giving birth was the perfect time to start her own company. Two years later, she's managing director and founder of remote-based agency, The Digital Thread... read
    Loeries Creative Week Durban
    #Loeries2018 MasterClass: Are creative entrepreneurs born or made?

    Issued By Loeries

    Business
    Silicon Cape launches innovation support model
    Silicon Cape launches their new Africa-first strategic membership plan to enable the accelerated inclusion of tech startups... read
    SA consumers consolidate spend by shopping less across fewer categories
    South African shoppers, beset by a storm of rising prices, are making fewer trips to grocery stores and have dropped an unprecedented three grocery categories from their shopping basket... read
    #InspiringFiftySA 2018 winners announced
    After months of collecting the stories of South African women at the forefront of some of the biggest impacts in the STEM sector, the #InspiringFiftySA winners have been announced... read
    Israel's plan to accelerate innovation in sports tech

    Lauren Hartzenberg

    For a country not particularly known for success in the competitive sporting arena, Israel's high-tech prowess is helping to establish the nation as the Silicon Valley of sports tech... read
    Quotes
    Sarah Fielding
    "The words of kindness are more healing to a drooping heart than balm or honey."
    Herman Melville
    "It is better to fail in originality than to succeed in imitation."
    Kajol
    "As far as expectations go, you can never work for expectations. You have to work against them."
    Jourdan Dunn
    "Happiness is making your dreams come true."
    JK Rowling
    "Anything's possible if you've got enough nerve."

    More quotes  Submit a Quote
    New business
    • Tishala Communications to support ICE Africa 2018's PR, media relations - more info

    More accounts  Submit a New account
    New appointments
    • Charmaine Murray joins Tribeca Public Relations - more info

    More people  Submit a Person
    Jobs offered
    Junior Graphic Designer - Johannesburg
    Scan Display's Johannesburg office is looking for a newly-qualified/ junior graphic designer to design mainly for large format printwork for exhibitions, events and retail displays. Read more >>



    Junior/Mid Graphic Designer - Johannesburg
    Junior/mid graphic designer (one to two years' experience) required to join our existing team. Work on print, digital, and mobile design components. Read more >>



    Account/Project Manager - Cape Town
    G Studio Branding Agency is looking for an account/project manager to join their team. An experienced and self-driven individual with brand and consumer expertise. Read more >>

    Digital Content Manager - Johannesburg
    Home Ideas is looking for a dynamic, self-motivated individual with experience and skills in web content management, writing and editing for the web, graphic design and WordPress site management. Read more >>


    Media/Communication Internship - Franschhoek
    We're on the hunt for the right person to join us as a media and communications intern! Available to start immediately. Read more >>


    Online Sales Consultant - Cape Town
    Think Career is a talent acquisition firm that delivers a seamless and streamlined hiring experience using social recruiting, digital recruiting and mobile-friendly recruiting that is scalable. Read more >>


    Digital Strategist/Social Media Manager - Johannesburg
    Pan-African digital agency based in Johannesburg needs experienced mid-level digital marketing strategist /social media expert. Read more >>


    Twitter
    adage
    @adage
    These six films are a glimpse into what more diversity can do for advertising https://t.co/Tr02WGvxzk https://t.co/SF9oCEEn10
    Digiday
    @Digiday
    "Being able to include our own branding as a native part of the platform is incredible for us creators." Snapchat's... https://t.co/eT9nCME54m
    MarketingEds
    @MarketingEds
    . @WhatsApp for business use: A way in to the world of dark #data? https://t.co/bO1xaLaGH8
    offshore_SEO
    More tweets  Follow

    New events to diarise
    Introduction to marketing online short course - 13 Aug 2018 to 21 Oct 2018, Countrywide
    Focused on modern-day marketing and brand management principles, this 10-week online course equips individuals with a solid foundation in the fundamentals of marketing and strategy. Read more >>



    Social media for marketing course
    Cerebra - 14 Aug 2018, Johannesburg


    Karoo Writers Retreat
    The Writing Studio - 31 Aug 2018 to 2 Sep 2018, Prince Albert


    Essentials newspaper management course
    Rhodes University, Sol Plaatje Institute For Media - 10 Sep 2018 to 14 Sep 2018, Johannesburg


    One-Day Course Customer Journey Mapping
    DesignThinkers Academy - 20 Sep 2018, Johannesburg


    Mail & Guardian Corporate Reputation Management
    Mail & Guardian - 27 Sep 2018, Johannesburg


    Real-Time Crisis Communication Management
    The Reputation Go-to Guy - 4 Oct 2018 to 5 Oct 2018, Johannesburg


    Essentials of next newsroom management course
    Rhodes University, Sol Plaatje Institute For Media - 5 Nov 2018 to 9 Nov 2018, Johannesburg


    Women in leadership
    Solution Space - 8 Aug 2018, Cape Town


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