Exhibitions Company news South Africa

Rand Show 2018 saw visitors spend R50m in 10 days

Middle income visitors are the Show's solid base, returning to spend more each year

The Rand Show has been a highlight of Johannesburg’s social and commercial calendar for 125 years, bringing brands and people together in one celebratory space. Once an agriculture show but now one of Africa’s biggest displays of cutting edge products, exciting mega-displays and fun activities, the event is so much more than an expo – it has a significantly positive economic impact for Gauteng, and for exhibitors that take part.

Pulse Research commissioned by The Gauteng Tourism Authority revealed that R50m was injected into the Gauteng economy as a direct result of visitor expenditure at the 2018 edition of the Rand Show, creating more than 1,000 jobs for the duration of the event, and bringing 46,000 visitors from outside Gauteng into the provide.

The show’s total of more than 200,000 visitors spent an average of nearly R1,000 per family, but this excludes non-quantifiable economic impacts like the stimulation of economic activity as a result of exposure to ideas displayed at the Show (particularly in the Science and Technology disciplines).

Nearly 84% of visitors to the Show are aged between 25 and 64, 74% of visitors being families with children, and 83% of visitors are employed are self-employed. This combination highlights that visitors are in the prime of their earning ability and economic activity.

“The Rand Show is an annual celebration of so many things that makes South Africa great: our strong sense of history and community, our excitement about mega-displays and events, and our commitment to shopping around for the best deal,” says Craig Newman, CEO of the Johannesburg Expo Centre and the Rand Show.

“Thousands of people return every year because they know they’re in for a great experience and access to great offers on the products they need, but the Show also piques the interest of new visitors and exhibitors every year who want to make the most of all the experiences and deals available.”

The Johannesburg Expo Centre, home to the Rand Show, offers over 150,000m2 of exhibition space, with 20,000 parking bays and easy access to public transport and major highways. Affiliated to all major industry associations, the venue offers a premium exhibitor experience with flexible options for indoor and outdoor displays.

About the Rand Show

The Rand Show is South Africa’s largest lifestyle exhibition, and includes seven unique themed experiences: Lifestyle (including furniture, décor and appliances), Engage (including activations, sport, cars and toys), Future (including technology, education and innovation), and Showcase SA (including development, agriculture, transport, government and environment). The show was established in 1894, and now welcomes more than 200,000 visitors each year – nearly three quarters of which are families.

For more information visit www.randshow.co.za

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