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The Best of reel goes to… Lourens Van Rensburg for directing Mercedes Benz’s Return to Chapman’s Peak. This mini-documentary taps into the advertising archives to find an old gem and links it to the new to deliver a compelling product demonstration. Some people will remember the powerful message of the original ad, I must say this is just as riveting. The music also does a great job of keeping the suspense going, so well done! — Thulo
Merc_SClass_ReturnToChapmansPeak_Final from 7Films on Vimeo.
Special mentions for the month also went to:
To view all the winners and entries visit iDidThtEditorial.com.
Every month iDidTht.com teams up with a top local creative director to award the best in film craft by leading production companies in South Africa. Find out how you can enter your work: bit.ly/2xRORKE