iDidTht.com Craft Awards July 2018: Tapping into the archives to find an old gem

1 Aug 2018

IDidTht's July SA Film Reel Monthly Craft Awards were judged by Molefi Thulo, creative director at Ogilvy Johannesburg, who selected Mercedes Benz Return to Chapman's Peak by Lourens van Rensburg from 7 Films for Best of Reel.

The Best of reel goes to… Lourens Van Rensburg for directing Mercedes Benz’s Return to Chapman’s Peak. This mini-documentary taps into the advertising archives to find an old gem and links it to the new to deliver a compelling product demonstration. Some people will remember the powerful message of the original ad, I must say this is just as riveting. The music also does a great job of keeping the suspense going, so well done! — Thulo

Merc_SClass_ReturnToChapmansPeak_Final from 7Films on Vimeo.

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Jessica Tennant 30 May 2018

Special mentions for the month also went to:

NBL Daughter by Rio Allen from Bioscope Films, produced by the Video Cartel – Direction Craft
Nelson Mandela Foundation / Philips #shavetoremember by Kim Geldenhuys from 0307 Films – Direction Craft
MTN Laurie Kay Story by Jeana Theron from Darling films – Direction Craft

To view all the winners and entries visit iDidThtEditorial.com.

Every month iDidTht.com teams up with a top local creative director to award the best in film craft by leading production companies in South Africa. Find out how you can enter your work: bit.ly/2xRORKE