The brand-customer relationship is a complex one; in contemporary marketing, it's developed by data analytics, and to a large degree, relationship marketing tools such as loyalty programmes. The question is, how relevant are these programmes to the local consumer?
Danny Bryer 30 Jul 2018
There's a race on internationally among big hotel groups to unveil hotels that feature rooms equipped with the Internet of Things (IoT) devices that can carry out a variety of tasks for guests. This state-of-the-art hotel experience will likely become commonplace globally, the question is, is South Africa ready for such a development?
Danny Bryer 23 Jul 2018
"Our role as tourism professionals is to ensure the sustainability of sustainable tourism. That is, we're to ensure that all of the principles are built into the foundations of what we're doing and that every strategy we have for business growth and development recognises this..."
Danny Bryer 12 Jun 2018
The African Continental Free Trade Area promotes the creation of a single market across the continent through the abolition of cross-border tariffs and greater efficiency at border posts. Opening up nearby markets can only bode well for African businesses...
Danny Bryer 2 May 2018
Tourism contributes more than R400bn to South Africa, around 8% of the gross domestic product (GDP), and is viewed as the potential antidote to an unemployment rate that was at 27% in March 2018...
Danny Bryer 24 Apr 2018
Cycling events in the Cape already boost the economy to the tune of more than R1bn per annum, and 2018 will see the UCI World Cup series kick off the season in Stellenbosch for the first time...
Danny Bryer 27 Feb 2018