Why everyone is multimedia-focussed
Last week we ran our
#FocusonMedia, curated by our trends editor, Louise Marsland. Now's the perfect time to catch up if you missed it, as it offers insight into all the latest media trends, including print media with broadcast elements and digital media with video - this is all one and the same these days, as everyone is multimedia-focussed.
Linked to this, Anne Dolinschek explores the importance of storytelling for brands, stating that you need to
evolve or be left behind. You don't even need a big budget to get this right as you can forge that emotional bond with consumers through images, infographics and short social media videos.
Speaking of social media, one of last week's most shared stories across social media was that of
Groupon SA's closure. Andy Walker of Memeburn looks into the business reason for this and explains what will happen to any vouchers you've not yet redeemed.
Keeping things upbeat, I continue my weekly feature on those who rose to the top of the Loeries' rankings 2016. All much respected themselves,
Joe Public United's Pepe Marais, Roanna Williams and Martin Schlumpf shared who they personally admire in the industry - both an established mentor figure as well as a newcomer making waves.
Lots of food for thought as you get the work-week started...
PS: This week also sees the launch of our
#Bizcommunitoon, which will be brought to you weekly by award-winning local cartoonist
Jeremy Nell, AKA Jerm. Expect topical business views illustrated in a way that's sure to bring a smile to your face. Enjoy!
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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 | Bogosi Motshegwa In my previous article about loyalty, a reader by the name of Tasneem in the comment section of the same article (These customers ain't loyal... Or are they?) asked for some sort of guideline to building or creative authentic loyalty... read |
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 | Tom Manners Which platform should I be on? It's the question that haunts almost every brand and marketing manager, and like all heavy existential questions, there's no easy answer... read |
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 | Bandile Ndzishe One of my marketing articles, titled, Is it wise for brands to insult black township consumers who are worth R100 billion, had a segment on building brand communities, through brand activism... read |
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Issued by Adclick Africa Media Group |
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 | Elizabeth Keeve Activations have entered an exciting new era where social media is becoming the biggest one-stop platform that allows for profiling, engagement, sharing and transacting... read |
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 | The 55th D&AD Professional Awards have added new categories and announced the list of jurors so far. These include Jenny Glover, ECD of TBWA/Hunt/Lascaris, South Africa on the Radio & Audio jury... read |
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 | Danette Breitenbach The Pendoring Awards highest accolades, the Prestige Award and Umpetha Award truly reflects the diverseness of South Africa... read |
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 | Leigh Andrews Charné Le Roux, partner with Adams & Adams Cape Town, spoke at the first Global Advertising Lawyers' Alliance (GALA) event to be held on the continent about the South African Advertising Standards Authority's decline and the promise of its resurrection as an ombudsman... read |
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Issued by Brand Alive |
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 | Nicci Botha Not exactly known for his shy and retiring demeanour, Sir Richard Branson made an entrance for the launch of Virgin Money's new insurance product... read |
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 | Jenna Bloch One of today's most popular marketing channels is social. Brands use it as they know they can get the attention of fans who choose to "like" their pages and are therefore a committed member of their target market... read |
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 | Danette Breitenbach VW took the number one spot in the Ask Afrika Orange Index 2016/17 Top 10, at a chic cocktail function at the Wanderers Club in Gauteng. The Index measures and recognises customer service benchmarking and social profiling... read |
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Issued by Cipla |
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Issued by Universal Church of the Kingdom of God |
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 | Mike Sharman An interactive, iPad e-book, it's a first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause... read |
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Issued by Brand inc |
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Issued by LOW FAT |
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 | Chiara Di Rago While blogs remain a popular channel for brands to promote their brands through influencers, according to Google Trends, in 2016 the term "YouTubers" has sparked more interest than "Bloggers"... read |
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 | Audrey Naidoo Every ad, every impression served results in an insight, a behaviour or an action. It maps out the customer journey down the path to purchase... read |
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 | The Interactive Advertising Bureau (IAB) South Africa has set 11 November 2016 as the deadline for entries to the Special Honours category of the IAB Bookmark Awards 2017... read |
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Issued by The SpaceStation |
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Issued by Brand inc |
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Issued by Quirk |
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Issued by inSite Education |
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 | Jacques van Wyk More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor... read |
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 | Leigh Andrews While they may not be Val Kilmer and Tom Cruise in real life, Kilmer & Cruise agency's co-founders have the larger-than-life personalities you'd expect from movie stars and successful entrepreneurs alike. Here, co-founder and MD Danny de Nobrega, tells us more about the agency that really is named after Top Gun's two main actors... read | |  | Leigh Andrews This week, we find out what's really going on behind the selfie with entrepreneur Vanessa Baard, currently director and co-founder of ByDesign Communications... read | |
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| Promoted content |
Issued by Global Entrepreneurship Network | |
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Issued by Topco Media |
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 | Leigh Andrews It's no longer good enough to just slot some 'scary movies' into your Halloween programming schedule. Here's how the inaugural DStv Halloween Night Run also fed consumers' desire for experiences they can sink their teeth into... read |
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Issued by Blue Moon Corporate Communications |
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Issued by Reed Exhibitions |
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Issued by Audit Bureau of Circulations |
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 | The finalists for the African App Awards have been selected and winners will be announced at the AppsAfrica.com awards dinner to be held in Cape Town on 14 November 2016... read |
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Issued by Independent Media |
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 | Update: Although it's not yet live on the Public Protector's website, you can access the State Capture report (officially named the State of Capture report), on document repository Scribd, here. Hat-tip to eNCA for the upload... read |
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Issued by TimeOne Group |
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 | Amongst the entries announced as finalists for the 2016 Global Awards is McCann Worldgroup South Africa in the Best Use Of Media: Outdoor for 'Face Value' for the AIDS Foundation South Africa... read |
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Issued by FCB Africa |
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 | Khuthalani Khumalo In recent weeks, I've had occasion to ponder on whether size really does matter. Is bigger really better; or is it all about the level of superiority that one enjoys, the bigger you are..? read |
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Issued by Picture Tree |
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 | Leigh Andrews The question posed in this article's subject is an important one as there are different advertising law regulations to consider if your promotional competition is run as a 'luck of the draw' as opposed to a skilled contest - best you heed them or you could face hefty fines... read |
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Issued by Topco Media |
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Issued by Kaya FM 95.9 |
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Issued by Kaya FM 95.9 |
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Issued by Kaya FM 95.9 |
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 | Tess Sulaman People are an organisation's most important asset. This is the mantra that has been preached to us for the last few decades. It is not wrong, it's just not entirely accurate... read |
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Kelvin Claveria, Issued by nudge |
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 | Last week, Yellowwood launched its white paper on 'Social innovation as a platform for business and brands to grow and thrive into the future'... read |
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 | Having conducted research on South African businesses' ability to respond to a social media crisis, Cerebra has launched The Social Media Crisis Handbook... read |
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Issued by Powerhouse Advertising |
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 | The Observatory International will sponsor the 'Partnership of the Year' award at the Financial Mail AdFocus Awards 2016... read |
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 | Antoinette Pombo Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history... read |
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 | The One Club for Creativity, recently formed by the merging of The One Club and the Art Directors Club (ADC), today announced The One Show 2017 judges, which includes Molefi Thulo, creative director of Ogilvy in Johannesburg... read |
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| More International |
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 | Sharon Snell The G7 finance ministers and central bank governors have endorsed a plan to improve cybersecurity in the financial sector... read |
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 | Matt Black, senior content strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world... - View/Rate |
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 | Is gender diversity in brand leadership important? What difference can it make to brand output and performance? Here is episode 3 of With or Without Sugar, chatting about this crucial subject with Dr Iain Barton, Executive Director (Business Development) for Healthcare at Imperial. - View/Rate |
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- New chief sales and marketing officer for Dark Fribre Africa - more info
- MediaMark appoints new head of digital - more info
- Cheil London appoints Peter Zillig - more info
- aha Hotels & Lodges makes new appointments - more info
- Keith Ngesi Radio appoints DJ Mozent - more info
- Media24 appoints chief financial officer - more info
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 | Scan Display's Cape Town office has an opportunity for a young go-getter with high energy levels to sell and manage exhibition stand and display projects. Read more >> |
| Scan Retail's Cape Town branch is looking for an energetic self-starter to assist with the sales and marketing function. Excellent communication skills are essential. Read more >> |
 | Distell currently seeks to appoint a suitably qualified and experienced Africa Brand Insight Manager. Applications close 30 December 2016. Read more >> |
 | Oomph! Media Group - part of the Nfinity group of companies, seeks a strong client service/ business development manager with strong experiential marketing experience to join our team. Read more >> |
 | We are looking for a creative graphic designer with up-to-date knowledge to interpret our clients' needs and to design solutions with high visual impact. Read more >> |
 | We require an experienced writer/ content creator to join our social team. Must be a highly creative, inventive, innovative and courageous idea generator and writer across various forms of multimedia. Read more >> |
 | Penquin is looking for an account director that is a highly sales driven, passionate, collaborative, outgoing and a creative oriented leader. Read more >> |
 | Exciting opportunity to drive the digital transformation initiative of a renowned law firm in South Africa and globally on a three-year contract. Read more >> |
| Topco is running a group recruitment evening on the 10 November 2016 for you to be our next top sales executive. Read more >> |
A growing communications agency seeks a talented, intelligent, quick thinking, passionate, self motivated, experienced conceptual designer. You are decidedly not average in attitude nor ability. You love what you do. Read more >>Execute (but not limited to) development and maintenance of database driven websites, web-apps and emailers. Read more >>KLPR seeks an ambitious, gregarious account manager to work on great lifestyle brands. If generating coverage and working in communication is your passion KLPR is for you! Read more >>Account manager will be responsible for selling IOL'S digital media platforms. The position is for a target driven person with a solid understanding of digital media for web/mobile. Read more >>
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Web writing and SEOSA Writers College - 27 Oct 2016, Countrywide | 31 Oct 2016, Countrywide | 1 Nov 2016, Countrywide | 29 Nov 2016, Countrywide | 6 Dec 2016, Countrywide | 20 Dec 2016, Countrywide | 10 Jan 2017, Countrywide | 31 Jan 2017, Countrywide | 7 Feb 2017, Countrywide | 28 Feb 2017, Countrywide |
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Laser cutting and engraving machine opportunity[Other] We can help you to start your own business, free graphic design training course.
SA Argus Laser Machines (since 2007) is the leading supplier of laser cutting and engraving machines in South Africa. We are renowned for our excellent service and low operating costs. |
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Bo Jackson "Set your goals high, and don't stop till you get there." Elizabeth Barrett Browning "Light tomorrow with today!" Earl Nightingale "All you need is the plan, the road map, and the courage to press on to your destination." Will Rogers "Don't let yesterday take up too much of today." Helen Keller "Keep your face to the sunshine and you cannot see a shadow." |
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