Ignore social media marketing at your brand's peril...
This week, Thabiso Moloi lets us in on the
best kept marketing secret most brands and marketers aren't aware of. Hint: It's about looking beyond the obvious Twitter and Facebook profiles and replicating those marketing efforts across YouTube, Instagram and influencer marketing.
Roane Swindon also offers
four sales tips to help you land that important sale, with a reminder that sometimes it's best to go back to basics, such as tapping into your target market's emotions and selling them an experience.
Fittingly, Beverley Klein finds out more about this week's
NewsMaker, Hannes Prinsloo - he's the country representative for mobile phone app Shazam, which connects users and artists across myriad channels - and now advertisers too, through their new 'Shazam for Brands' offering.
Danette Breitenbach looks into 'satisfying the curious', based on Discovery Networks' recent undertaking into
why people watch non-fiction at all, particularly in today's time-strapped world where distraction lies around every corner, on every screen.
Lastly, with our focus still on #YouthMonth, Student Village also offers five reasons SnapChat is
booming with SA's youth and I find out what makes
Loeries CEO Andrew Human tick, with just a few weeks to go until Loeries
® Creative Week
TM 2016...
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
|
 | Cari Van Wyk 28-year-old Bruce Dube owns and co-owns many digital media platforms through which he shares his passion for youth development and plays a significant role in... read | |  | SnapChat is changing the SA's social media landscape as we know it. You may have thought it's being used to send naughty pictures that last 10 seconds on a phone before it's deleted but turns out we couldn't be more wrong... read | |  | Leigh Andrews This week, we find out what's really going on behind the selfie with Kevin Dunbar, the only student nominee in the 2016 IAB Bookmark Awards and currently lead designer at craft cider startup, Sxollie Cider... read | |  | Pasqua Heard At only 25, Alison Harris runs Sk8 for Gr8, a social enterprise encouraging design thinking amongst Woodstock youth... read | | ![#YouthMonth: How brands can win with Generation Z [Infographic]](https://biz-file.com/c/1606/345803-120x120.jpg?2) | Beverley Klein This group of youngsters is also called the "Pluralist Generation" because they are so diverse in race, religion, politics. They believe people can coexist happily, and have a more optimistic view of the future... read | |  | Pasqua Heard Anyone familiar with the Woodstock scene in Cape Town will know that skateboarding is a common pastime for many young locals... read | |  | Leigh Andrews With everyone and their grandma reading content on their phones these days, digital magazine apps are by no means just the realm of the youth. Here's how Edgars Club Magazine is repeatedly delighting its downloaders... read | | |
|
Read more
|
|
|
 | Creatives around the world are encouraged to enter The Gunn Report Cannes Sweepstakes and see if they agree with The Gunn Report's predictions on potential Film or Film Craft Lion... read |
|
 | Nathan Reddy, Suhana Gordhan, Rob McLennan, Marc Taback, Emma Carpenter, Jonathan Beggs, Eoin Welsh, Fran Luckin and Jenny Glover are the South African judges joining a global network of top creatives... read |
|
|
|
|
![[Biz Takeouts Podcast] 177: The Marketing Mix Shopper Path to Purchase speaker Amanda Cromhout](https://biz-file.com/c/1606/346728-120x120.jpg?2) | On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Amanda Cromhout... read |
|
|
|
|
 | Lizelle McDermott The business world is changing fast and the PR industry is not immune to this. Client requirements are expanding, while budgets are getting smaller due to tight economic conditions... read |
|
 | Leigh Andrews Ever wondered about the impact of a specific colour included in your email marketing, or the music playing in the background of your bricks-and-mortar store? Here's why it's all-important in building a connection with your consumers... read |
|
|
|
Bogosi Motshegwa |
|
|
|
|
 | Asha Speckman This week, the cabinet could approve policy recommendations that would lead to the disappearance of marketing of alcoholic beverages from primetime slots on TV... read |
|
 | Chris Brewer There are two vitally important rules to obey when setting out to write the copy... read |
|
Issued by AMASA |
|
Nina Reich, Issued by The SpaceStation |
|
Issued by Giant Films |
|
Issued by M&C Saatchi Abel |
|
Issued by Ogilvy & Mather |
|
|
 | Lee Cahill The world is changing - fast - and with it our attitudes to issues as diverse as macroeconomics, the way in which democracies are organised and product branding... read |
|
Issued by Bittersuite |
|
Jimmy Rohampton, Issued by Naija Writers' Coach |
|
Issued by Millward Brown |
|
|
Issued by +27 Advertising |
|
|
 | Dave Nemeth If you have ventured to the brand new Mall of Africa you may have seen the new ABSA bank branch. Creating a stir with the images and video that are doing the rounds on social media, it's an ongoing project by Design Partnership... read |
|
 | The two-day conference, Business of Design, returns to Johannesburg and Cape Town in August with more lessons and inspiration from the country"s top business experts and industry professionals... read |
|
Issued by Just Design |
|
|
 | john sanei With the rapid pace of technological change disrupting industries faster than ever before, past trends may no longer be a reliable indicator of future job prospects... read |
|
 | Andre Steenekamp Most savvy marketers today understand that perceptions of their brands are no longer being shaped only by their own marketing output, by professional media opinion and reporting... read |
|
 | Tyron Love I've been doing SEO in South Africa for 10 years. One of the questions I get asked a lot is, "What quick things can I do to get to the top of Google?..." read |
|
Issued by Techsys Digital |
|
Peter Richards, Issued by Jellyfish South Africa |
|
Issued by CubeZoo |
|
Issued by IAB South Africa |
|
|
 | The recently released Global Entrepreneurship Monitor South African Report 2015/16 indicates that entrepreneurial intentions among South Africans has dropped by almost 30% in 2015... read |
|
 | On Thursday 16 June, Roche Mamabolo, the author of 'The Startup Revolution: Fit in or Stand Out', will host an entrepreneurship workshop entitled 'School of Startups'... read |
|
Issued by Mercatique Consulting |
|
|
Issued by Gearhouse SA |
|
|
Issued by FCB Africa |
|
Issued by Markex |
|
|
 | Leigh Andrews While you probably know of him from his run as Loeries CEO, in his'past life Andrew Human was the world's leading expert on the electrochemical behaviour of cemented carbides. He says you definitely don't know him for his dancing... read |
|
|
|
|
Issued by Ndalo Media |
|
|
 | The 2016 AdFocus Awards, which will take place on 23 November, will close for entries at noon on Monday 29 August 2016... read |
|
|
 | Eddie Carpenter Companies are converging on using the mobile phone as a central platform for delivery. In fact, mobile technology has become the central point of tying once disparate industries together... read |
|
Issued by SoulProviders |
|
|
Issued by Mode Brand Studio |
|
Issued by 24.com |
|
Issued by Private Property |
|
|
Issued by Provantage Media Group |
|
|
 | Daniel Munslow "Communicators who are most adaptable, agile and change-ready will survive, as the past is no longer a predictor of future success," was a key message at the IABC World Conference in New Orleans this week... read |
|
 | Kelly Clark The convergence of traditional communications and digital marketing was once thought to be impossible - a bridge too far that neither side was willing to cross... read |
|
 | Tamsyn Kiddle The whole world has embraced the future of their industry through the opportunities that the world of technology has brought... read |
|
|
Issued by Howard Audio |
|
Issued by Final Fade |
|
Issued by Howard Audio |
|
|
Issued by Career Junction |
|
|
 | Effective Measure (EM) today released its e-Commerce Industry Report 2016, sponsored by Visa. The report focuses on those who shop online as well as those who don't and the motivating reasons behind both decisions... read |
|
Johan Ceronio, Issued by Praesignis |
|
|
 | Crowdsourcing is proving its efficacy as a method of research, particularly in the realm of social media. Google SA recently put this to the test in the local market, to great success... read |
|
 | Ulaysha Sukhu More and more organisations find themselves facing a social media storm that directly impacts their reputation - even when that storm is not of their own making... read |
|
 | Louise Marsland Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated... read |
|
|
 | Carat has announced that it will be sponsoring a bursary for an online digital course from Circus Street worth about R5,000 for the Media Owner Rising Star at the 2016 MOST Awards... read |
|
Issued by Business and Arts South Africa |
|
|
 | Miyelani Shibambo "The decision to introduce a 90% local content quota at the South African Broadcasting Corporation (SABC) is here to stay and will not be scrapped after three months as previously suggested," says Hlaudi Motsoeneng... read |
|
|
Issued by TLC Marketing Worldwide |
|
|
 | FEPE International president, Antonio Vincenti, announced the winners of this year's global OOH association's awards at the FEPE Congress in Barcelona on 2 June 2016... read |
|
 | London International Awards (LIA) has appointed Diane Jackson, chief production officer at DDB, the jury president for Production & Post-Production and Music Video at the 2016 Awards... read |
|
Peter Davidson |
|
| More International |
|
|
 | The digital age has seen smaller businesses compete effectively with their bigger counterparts thanks to business agility. This buzzword refers to the ability to adapt and respond to the rapid rate of change... read |
|
|
 | Charles Siboto Heita da! What's drugs my dealer? What's crack-a-lackin'? Umoja? Fo' shizzle my nizzle? It's all good in the hood. You'd best keep your urban dictionary close by for this one. read |
|
 | This week we look at the upcoming Marketing Mix, Shopper path to purchase 2016 event happening on 20 July and 21 July at the Sunnyside Park Hotel in Johannesburg. - View/Rate |
|
|
|
More accounts Submit a New account |
|
|
- Two new appointments for Grey Africa - more info
- Creative Spark appoints new chairperson - more info
- Graffiti appoints new Cape Town regional manager - more info
- Sue Morris joins Flux Trends - more info
|
More people Submit a Person |
|
|
 | Mark 1 is looking for an experienced search marketing executive to join our team. Read more >> |
 | Awesome Wordpress developer/ designer role to work on a wide variety of projects at a fun digital marketing agency. Based in the Woodstock Exchange. With flexy hours and remote work. Read more >> |
 | A dynamic and well presented professional is sought to act as client services representative for GAWK Visual Engineers, with impeccable telephone etiquette and above average project and time management abilities. Read more >> |
 | Advertising sales executive positions are available at Jozi Media. Apply now. Read more >> |
 | MyBroadband, South Africa's biggest and best online tech news publication, is expanding its editorial team. We are looking for a PR journalist who wants to work in online media. Read more >> |
Account director wanted to manage two PR campaigns in the marketing and lifestyle arena for two months starting immediately. Read more >>Content specialist required to develop and manage content for leading Arts and entertainment community. Read more >>Junior-mid weight graphic designer needed for small advertising agency in North Riding - The ideal candidate will have a strong design background with three to five years' work experience. Read more >>
|
|
|
Photography in practise short courseVega School - 25 Jun 2016 to 16 Jul 2016, Johannesburg | 25 Jun 2016 to 16 Jul 2016, Pretoria | 25 Jun 2016 to 16 Jul 2016, Durban | 25 Jun 2016 to 16 Jul 2016, Cape Town |
|
|
|
|
|
|
|
Do you have a small agency? We have a gorgeous space in Sunninghill![Premises] Beautiful, light, airy space available in Sunninghill, Johannesburg for a small agency. Approximately 66sqm, monthly rental: +/- R9,000 per month. Price includes VAT, 4 x parking bays, plus W&L. |
More noticeboards Submit a Noticeboard |
|
|
Nikos Kazantzakis "In order to succeed, we must first believe that we can." Steve Maraboli "Plant seeds of happiness, hope, success, and love; it will all come back to you in abundance. This is the law of nature." Ralph Waldo Emerson "What lies behind you and what lies in front of you, pales in comparison to what lies inside of you." John Burroughs "A somebody was once a nobody who wanted to and did." F. Scott Fitzgerald "Vitality shows in not only the ability to persist but the ability to start over." |
More quotes Submit a Quote |
|
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
![[Newsmaker] Hannes Prinsloo from Shazam](https://biz-file.com/c/1606/346742-150x78.jpg?2)
Twitter
