Four secrets to live streaming success

According to all of the experts, cable television is in a death spiral. The numbers show that tens of thousands of people are cutting the cable cord every year. The statistics show that about 15% of the people in the United States that had cable have cut the cord and that figure is expected to gradually surpass 20% within the next few years. That sounds like a large percentage of people that are getting rid of cable, but it also means that 80% are still relying on cable for their television entertainment needs.

Why is the cable still working?

Despite the fact that people are getting rid of their cable, there are plenty of people that are still relying on the cable for their source of entertainment. To those that have already cut their cable, this does not make sense. The high cost of cable and the limited amount of choices that cable provides should be reason enough for people to willingly cut the cord.

The problem may lie in the unknown. People are afraid that they will not have access to the things they want to see without their cable TV. As, online TV channels methodology is still fairly new and many are not aware of what is being offered, people prefer cable over live streaming. It is a great opportunity for the people that offer streaming TV live to let others know about their platforms. If they can succeed in educating people, they could accelerate the end of cable as it is known.

How to do it

It sounds easy that if you let people know how they can enjoy live streaming TV and all that it has to offer, it won’t take long for them to accept it. For anyone that is trying to create the online platform that people are going to turn to, the time is now to reach their audience. In order to do that, they have to understand what it will take to attract viewers and how they need to operate to be successful. These secrets could unlock that mystery and allow a person to create the perfect place for people to turn to when they want to stream live TV.

• Set the goals – This is a basic step to starting any business venture. Before a person decides how they are going to do things, they have to know what they are trying to do. In order to become successful streaming live TV, the definition of success needs to be decided upon. Is it the number of viewers or is it the amount of advertisers that are attracted? Is the goal to educate people or is it to entertain people? How narrow is the market that is going to be targeted and what is that market? Setting the expectations for a live streaming platform can help provide the direction that will be needed to be successful. Although many will find temporary success as marketing people flock to the idea of live streaming TV, they will not stay long if it is not working. By setting goals and knowing where the business wants to go, a live streaming platform is setting themselves up for long-term success.

• Make it worth something – The biggest complaint that people have when it comes to cable is the cost, so offering more value is very important to streaming success. Value can be created in many different ways. It could be by offering something that people may not easily find somewhere else. It could be by targeting narrow audiences and offering information that is specific to these groups. When a customer thinks they are getting the desired channels out of their television, they are more likely to keep returning to view it numerous times. Various streaming services such as Netflix, YipTV, Hola TV etc serve specific purpose of targeting and entertaining their dedicated audience. Netflix targets audiences who love binge-watching various classic and new TV shows and movies. Similarily, YipTV is the one-place stop for viewing various amazing art cinemas for artistic movie enthusiasts. Hola TV provides various sports related channels in order to live stream sports. So, its basically the importance of the needs of the customers and respectively satisfying that.

• Create a loyal and growing following – The success or failure of a streaming platform is often in the number of followers that they can get. There are two ways to count the number of followers that a platform has. The number of one time visitors to the site is one way and the number of returning visitors is another. It is a good idea to concentrate on building up the returning visitors and retaining them on a long run. Loyalty is something that all streaming service providers need for success. If a streaming platform can create a loyal following, they will build their brand and eventually be able to attract new followers because the name is familiar.

• Create a rounded strategy – All the above tips play a role in creating a successful live streaming service, but they will not be able to work alone. It is important to create a complete strategy that takes in all of the different things that will be needed for success. There needs to be a plan for how the goals will be monitored, how the value will be created, what type of content will be used and how the service will be marketed. When all of these things are developed under one coherent strategy, the path to success is a lot clearer. Going for various analytics options such as Google analytics to track and monitor new and returning traffic and plan your strategies accordingly is a wise step. Promoting all the offers and incentives for the audience on various social media platforms is a must, as these days almost everyone is socially active in way or the other.

There may be plenty of people that still rely on cable television for their live entertainment. One of the things that they need to realise is that the younger generation is not the group that is relying on cable. Instead, they are the ones that are using the digital platforms and the online streaming services. They do not see any value in cable TV and they are growing up using such services. Their familiarity with watching entertainment this way is going to fuel the need for more content on the internet. The ones that learn how to provide streaming TV live now are the ones that will be the cornerstones of television watching in the future.