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UNITED STATES
5 ways to make the most of reviews like Neil Patel does
Are you having a hard time getting reviews? Or get so many that you aren't sure what to do?...
Boris Dzhingarov, Monetary Library 3 Sep 2019
GLOBAL
PR and marketing: Worlds that merge to unite
Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...
Linda Hassall 26 Aug 2019
GLOBAL
#WorldExpo2020: How local businesses can unlock B2B and B2G value
We speak to VP of business programming for World Expo 2020 (one of the biggest event on the planet), South African, Shaun Vorster about the opportunities that this event will afford businesses in South Africa and across the rest of Africa...
Juanita Pienaar 19 Aug 2019
GLOBAL
Kantar's Eric Salama discusses the way forward under new owner Bain Capital
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
GLOBAL
Elon Musk says Netflix and YouTube are coming to Teslas
"Netflix and drive" might become a thing now that Elon Musk revealed upcoming support for the streaming service and YouTube on his Tesla vehicles...
Shereesa Moodley 31 Jul 2019
SOUTH AFRICA
African design showcased at Bloomingdale's The Lion King pop-up
African brands like MaXhosa by Laduma, Pichulik and AAKS are on show in the U.S. as part of The Lion King pop-up concept shop at Bloomingdale's...
Lauren Hartzenberg 22 Jul 2019
SOUTH AFRICA
Sarah Browning-de Villiers on authentic, relevant content marketing that resonates
Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...
Jessica Tennant 18 Jun 2019
UNITED STATES
Personal branding is more important than ever
Everyone has a personal brand. Whenever you type your name on the Google search box, what pops up? These search results make the first impression most people will have about you...
Boris Dzhingarov, Monetary Library 5 Jun 2019
UNITED STATES
7 tips to help you understand the creative class
Though the members of the creative class do not share one singular identity, they share a number of attributes - perhaps most importantly an ethos that is tolerant and open-minded, and places a high value on individuality, authenticity, merit, and originality...
Rana Florida 4 Jun 2019
UNITED STATES
#AWE2019: Highlights from Day 3
The Augmented World Expo recently took place in Silicon Valley, USA. Here, Johan Walters shares highlights from Day 3...
Johan Walters 3 Jun 2019
SOUTH AFRICA
10 tips to creating seamless events
There's a reason why being an event coordinator was identified as the fifth most stressful job in America last year (after police officer) - things can go wrong. Bringing events to life is fun and adrenaline works wonders when it kicks in, but the communication and production elements have to knit together seamlessly...
Kelly McGillivray 29 May 2019
SOUTH AFRICA
#OneShow2019: Double diversity, diversity of skill and diversity of self
Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...
Ann Nurock 13 May 2019
SOUTH AFRICA
#OneShow2019: Put people at the centre, appreciate creativity and innovate
Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...
Ann Nurock 10 May 2019
SOUTH AFRICA
#AdForumSummit2019: Key learnings
Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...
Johanna McDowell 17 Apr 2019
UNITED STATES
Proven ways to generate leads for your consulting business
Here we have some specific marketing tactics and methods that you can assume for generating leads and growing the visibility of a consulting business...
Boris Dzhingarov, Monetary Library 19 Feb 2019
SOUTH AFRICA
The lessons SA should take from 2019's Super Bowl ads
Arguably advertising's biggest moment, the Super Bowl acts as an inspiration to agencies and brands globally and has the potential to set trends. And with all the hype around the declining TV audiences, it's a testament to its power...
Andrew MacKenzie 7 Feb 2019
SOUTH AFRICA
Why the wall?
Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...
Chris Botha 16 Jan 2019
UNITED STATES
Effective small business marketing tips you have to be aware of
Marketing keeps evolving and small businesses always need to be aware of what works and what does not... `
Boris Dzhingarov, Monetary Library 8 Jan 2019
UNITED STATES
YouTube's influencer marketing phenomenon (Infographic)
In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...
Matt Zajechowsk 19 Dec 2018
UNITED STATES
Marketing and ecommerce going forward
The marketing world has never been in such a state of rapid change, and that has made the job of marketers everywhere more difficult than ever...
Boris Dzhingarov, Monetary Library 28 Nov 2018
SOUTH AFRICA
The best of times and the worst of times for journalism
Jennifer Thomas, an award-winning, veteran American broadcast journalist, was invited by the United States Embassy (South Africa) to address the Cape Town Press Club on media coverage of elections in the age of fake news late last month...
Juanita Pienaar 14 Nov 2018
SOUTH AFRICA
#Newsmaker: Giant Films' Sam Coleman and A Guardian
Giant Films in collaboration with an international team of creatives recently completed an anti-poaching, 90-second film for Over and Above Africa...
Jessica Tennant 6 Nov 2018
UNITED STATES
Marketing and sales merge into one department
The internet has changed the way brands market their products. It's also switched the order of the traditional sales progression...
Boris Dzhingarov, Monetary Library 24 Oct 2018
NAMIBIA
The internet thinks this Namibian teen is Regina George from Mean Girls
Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.
Andy Walker 1 Oct 2018
UNITED STATES
Live trivia could be a powerful tool for building customer engagement
The rising popularity of live trivia games in the mobile market supports the assertion that live interactive video content might be the future of advertisement and marketing...
Boris Dzhingarov, Monetary Library 27 Aug 2018
SOUTH AFRICA
What's in a (cross)word?
Newspaper readers don't like change. Especially if that change means the loss of their beloved crossword...
Werner Theron 22 Aug 2018
SOUTH AFRICA
#Newsmaker: Clive McMurray recognised for outstanding event management
Earlier this month, FCB Durban MD Clive McMurray was awarded the Outstanding Event Management Award at the GLS Excellence Awards in Chicago, where he was recognised for his exceptional organisation of the annual Global Leadership Summit at Kloof Harvest Church...
Jessica Tennant 22 Aug 2018
UNITED STATES
How to sell more products in 2018 using Instagram
Unlike its parent company, Facebook, Instagram doesn't allow direct links to shopping sites. That gives brands the ability to connect with millions of potential customers, but only a limited way to actually get these customers to a shopping page...
Boris Dzhingarov, Monetary Library 17 Jul 2018
UNITED STATES
Mobile apps are not just for big brands - Here's why you too should have one
Do you believe that mobile apps only suit big-shot brands like Bank of America or Walmart? If answered yes, you're wrong and this is nothing but a misconception that you bear in mind...
Boris Dzhingarov, Monetary Library 3 Jul 2018
UNITED STATES
4 tips for a successful online marketing strategy
Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...
Boris Dzhingarov, Monetary Library 6 Jun 2018