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SOUTH AFRICA

#Bookmarks2020: Shining, shimmering and splendid

In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...

By Jessica Tennant 20 Mar 2020

SOUTH AFRICA

#DesignIndaba2020: Robert Wong to explore humanity's possible futures

Design Indaba alumnus Robert Wong, co-founder and CD of Google Creative Lab, has been announced as one of the speakers at this year's Design Indaba...

By Jessica Tennant 13 Feb 2020

SOUTH AFRICA

Freddy James, SVP Integrated Programming for HGTV & Food Network. Image supplied.

HGTV's Freddy James shares the secret to the channel's success

Six months since Home and Garden Television's launch in South Africa, we followed up with Freddy James, SVP Integrated Programming for HGTV and Food Network about the channel's overall performance thus far and future projects...

By Juanita Pienaar 6 Feb 2020

SOUTH AFRICA

#Newsmaker: FCB Joburg CCO Ahmed Tilly to judge NYF Advertising Awards

New York Festivals Advertising Awards announced Ahmed Tilly, CCO at FCB Joburg as one of the first 20 members of the 2020 NYF executive jury...

By Jessica Tennant 21 Jan 2020

GLOBAL

Disney is removing 'Fox' from the production company's future branding

After buying 21st Century Fox in a $71bn deal last year, Disney is reportedly removing the word "Fox" from the production company's future branding...

By Shereesa Moodley 20 Jan 2020

UNITED STATES

Things to prepare before attending special events

Having to attend a special event can be frustrating, especially when you don't have an idea on how to prepare for the event...

By Boris Dzhingarov, Issued by Monetary Library 8 Oct 2019

SOUTH AFRICA

Google Shopping gets a redesign in the United States

In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...

By Shereesa Moodley 4 Oct 2019

UNITED STATES

5 ways to make the most of reviews like Neil Patel does

Are you having a hard time getting reviews? Or get so many that you aren't sure what to do?...

By Boris Dzhingarov, Issued by Monetary Library 3 Sep 2019

GLOBAL

PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

By Linda Hassall 26 Aug 2019

GLOBAL

Shaun Vorster is the vice president of business programming at World Expo 2020. Image supplied.

#WorldExpo2020: How local businesses can unlock B2B and B2G value

We speak to VP of business programming for World Expo 2020 (one of the biggest event on the planet), South African, Shaun Vorster about the opportunities that this event will afford businesses in South Africa and across the rest of Africa...

By Juanita Pienaar 19 Aug 2019

GLOBAL

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

GLOBAL

Image credit: Bram Van Oost on Unsplash.

Elon Musk says Netflix and YouTube are coming to Teslas

"Netflix and drive" might become a thing now that Elon Musk revealed upcoming support for the streaming service and YouTube on his Tesla vehicles...

By Shereesa Moodley 31 Jul 2019

SOUTH AFRICA

African design showcased at Bloomingdale's The Lion King pop-up

African brands like MaXhosa by Laduma, Pichulik and AAKS are on show in the U.S. as part of The Lion King pop-up concept shop at Bloomingdale's...

By Lauren Hartzenberg 22 Jul 2019

SOUTH AFRICA

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...

By Jessica Tennant 18 Jun 2019

UNITED STATES

Personal branding is more important than ever

Everyone has a personal brand. Whenever you type your name on the Google search box, what pops up? These search results make the first impression most people will have about you...

By Boris Dzhingarov, Issued by Monetary Library 5 Jun 2019

UNITED STATES

7 tips to help you understand the creative class

Though the members of the creative class do not share one singular identity, they share a number of attributes - perhaps most importantly an ethos that is tolerant and open-minded, and places a high value on individuality, authenticity, merit, and originality...

By Rana Florida 4 Jun 2019

UNITED STATES

#AWE2019: Highlights from Day 3

The Augmented World Expo recently took place in Silicon Valley, USA. Here, Johan Walters shares highlights from Day 3...

By Johan Walters 3 Jun 2019

SOUTH AFRICA

10 tips to creating seamless events

There's a reason why being an event coordinator was identified as the fifth most stressful job in America last year (after police officer) - things can go wrong. Bringing events to life is fun and adrenaline works wonders when it kicks in, but the communication and production elements have to knit together seamlessly...

By Kelly McGillivray 29 May 2019

SOUTH AFRICA

#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

By Ann Nurock 13 May 2019

SOUTH AFRICA

#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...

By Ann Nurock 10 May 2019

SOUTH AFRICA

#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...

By Johanna McDowell 17 Apr 2019

UNITED STATES

Proven ways to generate leads for your consulting business

Here we have some specific marketing tactics and methods that you can assume for generating leads and growing the visibility of a consulting business...

By Boris Dzhingarov, Issued by Monetary Library 19 Feb 2019

SOUTH AFRICA

The lessons SA should take from 2019's Super Bowl ads

Arguably advertising's biggest moment, the Super Bowl acts as an inspiration to agencies and brands globally and has the potential to set trends. And with all the hype around the declining TV audiences, it's a testament to its power...

By Andrew MacKenzie 7 Feb 2019

SOUTH AFRICA

Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

UNITED STATES

Effective small business marketing tips you have to be aware of

Marketing keeps evolving and small businesses always need to be aware of what works and what does not... `

By Boris Dzhingarov, Issued by Monetary Library 8 Jan 2019

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

UNITED STATES

Marketing and ecommerce going forward

The marketing world has never been in such a state of rapid change, and that has made the job of marketers everywhere more difficult than ever...

By Boris Dzhingarov, Issued by Monetary Library 28 Nov 2018

SOUTH AFRICA

Jennifer Thomas is an assistant professor in the department of media, journalism, and film at Howard University. © .

The best of times and the worst of times for journalism

Jennifer Thomas, an award-winning, veteran American broadcast journalist, was invited by the United States Embassy (South Africa) to address the Cape Town Press Club on media coverage of elections in the age of fake news late last month...

By Juanita Pienaar 14 Nov 2018

SOUTH AFRICA