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Marketing & Media South Africa

Giving your audience what it wants

It's not easy standing out from the crowd when your audience has come to expect a certain way of work - but that's not to say it can't be done. WPP's smallest agency, NOT NORM, is a key example of this as it bucks the trend and starts making a name for itself with global and local recognition alike. Here's how it's shattering local agency standards.

Elaborating on the digital angle, Dee Stephens looks into just how long SEO takes to rank you at #1. The answer's not as simple as one might think, especially as there's no golden metric, single rule or small group of keywords that'll drive traffic to your site. Bottom line? It's all about knowing your audience.

Jacques van Wyk adds that marketers must get to know 'Mark and Susan from Randburg' - we send out so much communication as an industry, but does our targeted reader even read it? The short answer is 'yes', but only when it's relevant and based on their interests...

Lastly, we look at how EWN was awarded the title of 'digital publisher of the year' at the recent IAB Bookmark Awards 2016, with a special focus on their emoji-strong strategy employed in their Whatsapp news briefs projects, which communicates the news you need to know in the way today's consumer enjoys.

Lots of learnings to improve your own business communication there.

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Weekly top stories
Shattering agency standards with NOT NORM
[Leigh Andrews] WPP's smallest agency is making a name for itself with global and local recognition alike and a Gold Bookmark for online video production its most recent trophy shelf addition. Here's why you need to take note of NOT NORM... read


How long does SEO take to rank me at #1?

Dee Stephens

In essence the answer is not as simple as one might think, as the question is seriously misguided. That question and the SEO rank practice has long out dated that kind of mind set... Read

Why marketers must get to know Mark and Susan from Randburg

Jacques van Wyk

South African marketers need to get to know Mark and Susan. Mark and Susan get home at around 18:30 each day from work when their abilities to concentrate are at a low... Read

[Bookmarks 2016] Publisher of the Year EWN's emoji-strong strategy

Leigh Andrews

Here's how EWN tapped into the current 'emoji trend' with its Whatsapp news briefs, and shone as publisher of the year (again) at the IAB's Bookmark Awards... Read

IAB Digital Summit & Bookmarks 2016
[Bookmark Awards 2016] Sporty 'Brand of the Year' logic

Leigh Andrews

SuperSport came out on tops in last week's IAB Bookmark Awards, winning the coveted title of 'Brand of the Year'. Jamie Frank, who manages digital and social at SuperSport, shares insight into the brand's winning digital strategy... read
[IAB Digital Summit 2016] The sting in the tail

Danette Breitenbach

The digital world is part of our lives and it is fun, but it has a sting in its tail as many who have innocently shared their information in this world have discovered... read
IAB launches new Transformation Council

Issued by IAB South Africa

Biz Takeouts
[Biz Takeouts Podcast] IT Leaders Africa Summit and Metropolitan's new TVC
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Tseliso Rangaka, Llewellyn Allen and Shannon Mackrill... read




Brand Manager Month
#BrandManagerMonth: Sithembile Ntombela from Brand SA

Beverley Klein

What kind of brand strategy do you need to market a country? Sithembile Ntombela is the general manager of marketing at Brand SA, an organisation committed to promoting patriotism and the beauty of South Africa... read
#BrandManagerMonth: 'We are Yuppiechef'

Jessica Taylor

It wouldn't be fair to crown one person because Yuppiechef is its people - a food community of real people who really do care about their customers... read
#BrandManagerMonth [Behind the Selfie] with... Rene Rose

Leigh Andrews

This week, we find out what's really going on behind the selfie with Rene Rose - managing partner of Positiv marketing and business consultancy... read
#BrandManagerMonth: Ackermans gets a rebrand A+

Leigh Andrews

It's one thing to create a successful local brand and something else entirely to successfully rebrand 100 years later. Here's how Ackermans did so with the February edition of its Ackermans Club magazine, based on reader input... read
#BrandManagerMonth: Revolutionise your online brand management!

Leigh Andrews

At the end of February, Webfluential launched its LIVE AUDIENCES tool, set to connect brands with social influencers through online conversations. Kirsty Sharman, global head of operations at Webfluential, exclusively shares how the tool is set to simplify online brand management... read
Read more
Marketing
A culture of innovation to unlock potential

Nkgadimeng Ramela

In the current global financial, environmental and socio-economic challenges. We often hear words such as, tightening the belt, following austerity measures and cost-cutting as some of the proposed solutions... read
Valuable content marketing: How to tell a different story

Candace Bosch

Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date... read
How well do you know your strategic targets and prime prospects?

Michael Wood

Having an in-depth understanding of your consumer makes it far easier to find the sweet spot for your brands' investment and growth. Using a blanket approach will not provide growth... read
Advertising
Industry implications of Jupiter's juicy Burger King win

Leigh Andrews

Late last week, the local retail and marketing industry was abuzz with news that The Jupiter Drawing Room Cape Town had won the local integrated account for Burger King... read
Using endorsements in your advertising

Chris Brewer

Product endorsement has long been recognised as a powerful advertising tool and South African advertising history is littered with great examples... read
[Secrets of success] Good old-fashioned values and service deliver winning formula

Ann Nurock

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay... read
Boxer Stores TV show produced by Red Cherry Media

Issued by Red Cherry Media

Boxer Stores briefed Red Cherry to produce their latest season of the Boxer Super Shopper Show... read
Spitfire's Akin awarded Africa's top award

Issued by Spitfire Films

90 Seconds to Rock Your Brand!

Issued by Expand a Sign

34 invites cricket fans to 'Feel The Rumble'

Issued by 34

Schoolboy one-upmanship drives home new Toyota Hilux launch message

Issued by FCB Africa

Ad operations best practices

Cindy Maritz, Issued by DQ&A Media Group

Gorilla Jozi lands sweet new client

Issued by Gorilla

CSI
Cointreau Creative Crew moves out of Europe, launches in SA
As part of its worldwide philanthropist programme, Cointreau is launching the official Cointreau Creative Crew initiative in SA, where its R100,000 Grant Scheme will encourage champion women creatives to make their dreams a reality. read
ECHO supports Cape Hackathon

Issued by ECHO Events and Conferences




Digital
[Biz Online Insights] Digital advertising
This week, our 'Biz Online Insights' section explores the South African online population's views on the effectiveness of digital advertising... read
Programmatic summit peaks

Leigh Andrews

Programmatic's not just something for digital nerds in the US to worry about - it's already creeping into TV, OOH and radio's media buying models, right here, right now, and will not be stopped by the rise of ad blockers... read
[IAB Digital Summit 2016] Crank up the signal, turn down the noise

Danette Breitenbach

In the future, media will be traded more and more programmatically and to make that efficient you will need data around audiences and audience behaviour... read
Bluegrass Digital wins at Bookmarks 2016

Issued by Bluegrass Digital

Direct Marketing
Empowering your client is key to a sustainable partnership

Gareth Mountain

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return... read
Mortimer Harvey wins big at the Direct Marketing Association India's CMO Choice Awards 2016

Issued by Mortimer Harvey

Education
Damelin, Batman and Superman all in one place - you can't afford to miss it!

Issued by Damelin

Events & Conferencing
Directors' Event in Sandton in April unpacks nationally important topics
The 2016 Directors' Event will take place on Friday 8 April at the Sandton Convention Centre. It features top industry leaders unpacking four topics of national importance... read
What do SA's top empowered organisations thrive on? Five things to expect

Issued by Topco Media




Exhibitions
Decorex Durban: A one-stop shop for all things home

Issued by Thebe Reed Exhibitions

Bulletproof Marriage sponsors bridal gown at the Wedding Expo

Issued by Universal Church of the Kingdom of God

Magazines
[NewsMaker] Thabiso 'TT' Tema - Destiny Man editor

Louise Marsland

Editor of Destiny Man, Thabiso 'TT' Tema, took up the reigns of his new position in February. With two decades in broadcast media, this is his first foray into print and digital journalism... read
Half a million copies of Fresh Living magazine available free to Smart Shoppers - on shelves now

Issued by John Brown

Media
No surprise: #Feesmustfall announced as 2015 Newsmaker of the year
In a unanimous decision, The National Press Club named the "FeesMustFall" movement its 2015 newsmaker of the year... read
Media24 announce senior appointments to News24 and Netwerk24
Mobile
Five ways to use mobile apps to grow your business

Boris Dzhingarov, Issued by Monetary Library

Online Media
Should you be using infographics?

Mia Botha

If you're like me, and you're not a designer, you will be a little peeved that people aren't as excited about your tables and pie charts as they are about infographics... read
Why I don't compete on price

Tiffany Markman

I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely... read
Why doodles should be part of your PR strategy

Patricia McClelland

Content with a strong visual component is more likely to be read. But visuals often remain an after-thought in the world of PR, where time or budget constraints mean many consultants simply reach for the nearest stock photo... read
OOH
Digital sign of the marketing times?

Leigh Andrews

Digital out of home (OOH) signage is more important in the marketing mix than ever before, especially as it guides the shopper path to purchase... read
PR & Communications
Breakfast in Beirut

Janine Lazarus, Issued by Janine Lazarus Media Consultancy

Printing
Midcomp appointed as Southern African distributor of HP PageWide XL printers

Issued by Midcomp

Production
Unlocking pan-African cool

Issued by Ola! Films

UNICEF Born into Danger PSA hits home for online audiences

Issued by Rooftop Productions

Radio
Why is this SA radio legend betting big on personality-driven streaming apps?

Stuart Thomas

Memeburn readers of a certain age might remember blasting their radios to the latest dance hits in preparation for a big night out. And if you were listening to one of those stations in particular, chances are the person mixing those tracks was Derek - aka "The Bandit" - Richardson... read
Research
Attention all freelancers! Win a R1,000 shopping voucher at Woolworths

Issued by Blockbuster Innovation

Is your business drowning in data?

Jacques Burger, Issued by M&C Saatchi Abel

Retail
Calling all pleasure seekers and fashionistas...

Issued by Verve

Social Media
Five social media trends that will change marketing and business in 2016

Ivan Dimitrijevic

Social media networks have taken the world and they have become an integral part of our everyday lives. There are more than 2 billion active social media users right now, and that number keeps growing as we speak... read
Are we #oversharing on social media?

Maggie Pronto

I may be giving away my age here - I am hitting the "naughty 40's" this year after all; but I have to ask the question: Is it just me, or is nothing sacred anymore..? read
Tips for maximising social commerce

Charles Mburugu

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites... read
Media
About Advertising & Marketing Law conference, Johannesburg, 21 April

Issued by Marketing Mix Conferences

Ad showcase
UNICEF Born into Danger PSA hits home for online audiences
UNICEF Born into Danger PSA hits home for online audiences
A PSA produced for UNICEF by Rooftop Productions is bringing the plight of mothers giving birth to babies in conflict zones a lot closer to home for online audiences. Created as part of UNICEF's global #FightUnfair campaign, the piece met UNICEF's goal of creating relatable content for global social media audiences, becoming the best performing video on Facebook for the UN in 2015 with close to 12 million views online.
Hippo (TVC): There are Comparison
Hippo (TVC): There are Comparison "Don'ts" and Comparison "Do's" - Ornico
Independent Media (Radio Ad): Racism Stops With Me
Independent Media (Radio Ad): Racism Stops With Me - Ornico
Telkom (TVC): Prodigy
Telkom (TVC): Prodigy - Ornico
MINI South Africa (Radio Ad): You can do better
MINI South Africa (Radio Ad): You can do better - Ornico
More ads
International
Dubai Lynx Awards 2016 winners announced
The Dubai Lynx International Festival of Creativity has announced the winners of the 10th annual awards... read
Finalists in Global Awards Young Globals Student Competition
The Global Awards has announced the Young Globals Student Competition and Internship programme finalists... read
Young Lions Health Award 2016 launched
Lions Health and UNICEF have launched the Young Lions Health Award 2016, with UNICEF goodwill ambassador, Shakira, confirmed as guest juror... read
Facebook adds to Atlas to eliminate advertising waste
Sheik Waleed Al-Ibrahim is Advertising Person of the Year at Dubai Lynx
More International
New business
  • Kellogg's appoints GGi - more info
  • Your Brand Agency wins Alcobond Industries SA - more info
  • Gloo@Ogilvy wins Viacom's MTV Base and BET accounts - more info
  • Sanlam Top Destination Awards 2016 appoints Red Carpet Concepts - more info

More accounts  Submit a New account
New appointments
  • New appointment for The SpaceStation - more info
  • Vandermolen joins WE - more info
  • New junior environmental consultant joins I-CAT - more info

More people  Submit a Person
Jobs offered
Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive. Read more >>



Sub-Editor - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a sub-editor who wants to work in online media. Read more >>



Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a junior journalist or a recent graduate who wants to work in online media. Read more >>



Online Media/Publishing Internship - Pretoria
MyBroadbandMyBroadband is expanding its team. We are looking for a recent graduate who wants to work in online media - with a focus on the publishing and editorial sectors. Read more >>

Account Director - Johannesburg
EXP is looking for an account director to manage a varied sponsorship portfolio. Previous experience in a sponsorship environment is key along with client service, budgeting and project management ability. Read more >>


BTL/ATL Production Manager - Johannesburg
Grey is looking for a new team member who is smart, quick, highly motivated and business-savvy and ready to join and produce Grey's famously effective work. Read more >>





New events to diarise
Jumpstart breakfast session
PRISA - 10 Mar 2016, Illovo


#Jaxshop101 Social Media Workshop
The Jax Inc - 15 Mar 2016, Cape Town


Assertive communication skills for women
Alusani Skills & Training Network - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Social media as source and platform
Institute for the Advancement of Journalism - 17 Mar 2016 to 18 Mar 2016, Johannesburg


Business report writing skills
Front Foot Strategic Consulting - 31 Mar 2016, Johannesburg | 25 Apr 2016, Johannesburg | 28 Apr 2016, Boksburg


SA Eco Film Festival
SA Eco Film Festival - 31 Mar 2016 to 3 Apr 2016, Cape Town | 1 Apr 2016, Cape Town


Social media and content marketing
PRISA - 4 Apr 2016 to 5 Apr 2016, Randburg


Professional event management
PRISA - 11 Apr 2016 to 12 Apr 2016, Johannesburg


Financial Mail AdForum - Retail Advertising in a Spin
Times Media Events - 15 Apr 2016, Johannesburg


Crisis communications and media relations summit
The Conferencehub - 20 Apr 2016 to 21 Apr 2016, Johannesburg





Upcoming events
ACT | UJ Conference #creativeintersections - 16 Mar 2016 to 17 Mar 2016, Johannesburg
#creativeintersections is an interactive, creative conference presenting interdisciplinarity as an alternate thinking approach. School yourself through presentations, networking activities, workshops, and brainstorming breakaways that will activate practical engagement. Read more >>

Online marketing/social media boot camp
The Divine Project House - 15 Mar 2016, Somerset West | 19 Apr 2016, Somerset West | 17 May 2016, Somerset West


Loyalty and Rewards Conference 2016
Trade Conferences International - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Adobe Creative Cloud
Multidimensions - 16 Mar 2016 to 18 Mar 2016, Cape Town


InDesign pro skills
Multidimensions - 16 Mar 2016, Cape Town


Short course in customer experience practice
Enterprises University of Pretoria - 16 Mar 2016 to 18 Mar 2016, Pretoria


Quotes
Oprah Winfrey
"If you look at what you have in life, you'll always have more. If you look at what you don't have in life, you'll never have enough."
Franklin D. Roosevelt
"When you reach the end of your rope, tie a knot in it and hang on."
Aung San Suu Kyi
"Humor is one of the best ingredients of survival."
Sanjo Jendayi
"Greatness is sifted through the grind, therefore don't despise the hard work now for surely it will be worth it in the end."
Judy Garland
"Always be a first-rate version of yourself, instead of a second-rate version of somebody else."

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