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Marketing & Media#Orchids&Onions: Nedbank and Joe Public show the dark side of the high life
Brendan Seery 51 minutes





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Now working at an ad agency on the Isle of Man, Richardson is also one of a handful of high-profile South African radio personalities throwing their weight behind a suite of genre-driven streaming apps.
Powered by South African media giant Kagiso, Richardson’s app is called Databass and features a mix of progressive house, trance, deep house, EDM, chill and techno.
The app, which is free, doesn’t just feature tracks curated by Richardson, but also mixes from up-and-coming DJs. It’s clear, however, that Richardson is the driving force, and dominant voice behind the app...
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