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Why is this SA radio legend betting big on personality-driven streaming apps?
14 Mar 2016
Memeburn readers of a certain age might remember blasting their radios to the latest dance hits in preparation for a big night out. And if you were listening to one of those stations in particular, chances are the person mixing those tracks was Derek - aka "The Bandit" - Richardson.
Image source © Memeburn
Now working at an ad agency on the Isle of Man, Richardson is also one of a handful of high-profile South African radio personalities throwing their weight behind a suite of genre-driven streaming apps.
Powered by South African media giant Kagiso, Richardson’s app is called Databass and features a mix of progressive house, trance, deep house, EDM, chill and techno.
The app, which is free, doesn’t just feature tracks curated by Richardson, but also mixes from up-and-coming DJs. It’s clear, however, that Richardson is the driving force, and dominant voice behind the app...
Continue reading the full article on Memeburn.
