This week, our 'Biz Online Insights' section explores the South African online population's views on the effectiveness of digital advertising.
The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users.
Who better to ask then, to glean insights into the local online population?
Not that annoying after all, it seems. © Samantha Craddock –
123RF.comWith the IAB's Digital Summit & Bookmark Awards 2016 taking place last week, we wanted to find out the average South African's views on just how effective they find digital advertising.
The overall response was positive, with most respondents admitting to engaging in digital activities such as email, desktop and mobile internet searches, and social media use in the average week for both work and social/recreation purposes. They also feels that digital ads are more effective than ones on traditional media such as newspapers, magazines, TV and radio.
You can browse the results in the following SlideShare, which shows the 300 targeted responses, with additional quota control of sample according to age group, gender and province summary, in order to be nationally representative of the general South African adult online population:
Do you agree with these responses? Share your thoughts in the comments section below and browse through the results of last week's Bookmark Awards if you missed all the fun.
