31 Aug 2015Contact usSubmit newsAdvertise on bizList your companyHome
  My account

Marketing & Media South Africa

The good and bad side of digital

The Nedbank Digital Edge speaker lineup is an impressive one this year. Leigh Andrews spoke to Lucia Maseko, John Gevisser and Glenn Gillis to find out what they're looking forward to the most. This year's event is taking place on 9 September at the Sandton Convention Centre.

What should publications do when a horrific event is live-streamed or posted to social media? Louise Marsland investigates what editorial policies were taken during two recent tragic events: the Bangkok bombing, where a survivor Periscoped the aftermath, and the Virginia shooting of two journalists live-on-air with the gruesome video posted to social media by the gunman.

Don't say goodbye, say aloha! Danette Breitenbach spoke to Ken Varejes who is leaving Primedia Unlimited to pursue other opportunities in the media and marketing industry.

Bizcommunity has partnered with Millward Brown to conduct 'Insights2020 - Driving Customer-Centric Growth' - aimed at helping business leaders decode how insights and analytics can help drive business growth. Click here to complete the research questionnaire and gain exclusive access to findings and recommendations.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Diving over the Digital Edge: Lucia Maseko, John Gevisser & Glenn Gillis

Leigh Andrews

This year's Digital Edge speaker line-up is impressive. We spoke to three of this year's speakers, each inspiring in their own way...

Read more >>



[TrendTalk] Death. Streamed live

Louise Marsland

In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

Read more >>



Aloha, not goodbye

Danette Breitenbach

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

Read more >>





Focus on Digital Marketing
Three challenges with digital and how to solve them

Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town)

"Digital" is an essential requirement for anyone wanting to do business with connected consumers. The problem is that "digital" means a lot of different things to a lot of different people... read more>>
Biz Takeouts
[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Graham Plant, CEO of Effective Measure... read more>>
Marketing
Burger King's cheap shot

Erik de Jager & Cole Matthews

We know you're angry and we know you enjoy waving your proverbial pitchforks about on your fickle bandwagon ride. So we're going to ask you to take a chill-pill and objectively consider what just went down... read more>>
Accountability is key to marketing in a recession

Noëleen Bruton

In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"... read more>>
Marketing relationships are a trust-based affair

Megan Stark

Initially marketing companies, or agencies, were service providers incorporating every marketing aspect from corporate invitations and gifts to every facet of design and printing to public relations activities... read more>>
Calculating the budget (Part three)

Chris Brewer

Now, where was I? Ah yes, there I am! In the last few articles we've been looking at budgets and I just wanted to cover a few of the remaining ones so that you are able to do broad comparisons between them all... read more>>
What is the future of insights and analytics?

Issued by Bizcommunity.com

Bizcommunity has partnered with Millward Brown in South Africa to conduct 'Insights2020 - Driving Customer-Centric Growth' - a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth... read more>>
The secret of building great brands

Jeremy Maggs, Issued by The Redzone

Forget words, consumers like pictures

Issued by Chris Moerdyk



THE SECRETS TO SUCCESS IN B2B MARKETING

Find out how to turn B2B prospects into customers, increase sales and transform your customer experience at the exclusive B2B Marketing Conference! Dynamic content with B2B Focus only! !

CLICK HERE



Advertising
Joint statement on accusation of 2015 Loerie Awards judging irregularities
The ACA and Creative Circle have issued a response to the accusation of irregular judging activity at the 2015 Loerie Awards and a breach of the Loeries rules pertaining to the eligibility of entries from pan-African and Middle East agencies... read more>>
The tricky topic of gender advertising and other big data advances

Leigh Andrews

Is the 'big data' trend really something you need to master? The answer is a resounding 'yes'. Bryan Melmed, data scientist and VP of Insights at Exponential, talks us through some examples and why SA can't afford to bury its neck in the sand on this one... read more>>
[Orchids & Onions] A digital cheetah? Spot the difference in new Mazda ad

Brendan Seery

Using cheetahs in car advertising is nothing new - a few brands have done it in the past, presumably because the association with the fastest four-legged animal on Earth says something about your four-wheeled animal... read more>>
Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards

Issued by Joe Public

This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards... read more>>
The Ad Van rescues driverless agencies across Joburg

Issued by Guerilla Tactic Media

Media24's loyal Afrikaans audience remains a priority

Issued by Pendoring

Gorilla shortlisted for two EMEA Smarties

Issued by Gorilla




Branding
Business growth across Africa depends on more relevant business action and communication

David Blyth, Issued by Yellowwood Future Architects


INSIGHTS 2020 SURVEY

Participate in the Insights2020 survey by Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry on the future of insights & analytics and receive the full results.

CLICK HERE TO COMPLETE SURVEY


CRM
Customer service is customer acquisition
Why not divert some of your marketing spend to customer analytics for customer retention?... read more>>
CSI
PSFA Blisters for Bread Charity Family Fun Walk

Issued by BLISTERS FOR BREAD

Design
[SA Innovation Summit] Reimagining the future

Nicci Botha

"It ain't about us, it's about creating a space for our children to flourish. We have a responsibility to the future," says Gavin Mageni, Head of the SABS Design Institute... read more>>
The craft of customer experience (CX) design

Chantel Botha

To an outsider who does not understand the work it may look like we draw lots of pictures, talk too much, ask people invasive repetitive questions and then play back the answers... read more>>
ANC says new logo is a no-go
If it ain't broke, don't fix it - and the ANC wants the DA-led City of Cape Town to learn this the hard way... read more>>



Digital
Don't let the touch screen replace the personal touch

Scott Cundill

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer... read more>>
[SA Innovation Summit] The business of disruption

Nicci Botha

We're facing a brave new world, where disruption technology and e-commerce are forcing traditional industries to re-examine their take on doing business to include innovative solution-based thinking if they want to stay in the game... read more>>
GIL Africa2015: Connectivity, convergence and collaboration

Leigh Andrews

Download a one-hour HD movie in just six minutes? Connected home and work environment, as well as machine to machine communications? Yes, all in Africa in the next five years, says GIL Africa... read more>>
Online Tuesday #3 South Africa - What is your craft?

Issued by DQ&A Media Group

NATIVE Media meets growing need in SA media planning

Issued by NATIVE VML

Everything you need to know about Google Panda 4.2

Issued by National Positions South Africa

AfriGIS celebrates another first

Issued by AfriGIS

Exponential releases 'Engagement' insight for brands and advertisers in latest whitepaper

Issued by Exponential

Customers and franchisees upbeat about Wimpy's new music playlists

Issued by Moving Tactics




Direct Marketing
How to build an effective newsletter signup page

Charles Mburugu

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales... read more>>
Events & Conferencing
Local HubSpot User Group reports on US HubSpot Inbound Conference
The Cape Town and Johannesburg HubSpot User Group (HUG) will report back on the annual HubSpot Inbound Conference, taking place from 8-11 September this year in Boston, US... read more>>
The Metals and Engineering Indaba 2015

Issued by Wetpaint Advertising

Nominations for the National Business Awards are open

Issued by Topco Media

Exhibitions
Scan Display goes 'green' with solar power

Issued by Scan Display

Unity is our strength

Issued by EXSA

Visitors to the Bulletproof Marriage stand at the Wedding Expo benefit from relationship guidance

Issued by Universal Church of the Kingdom of God

Media
Journalists and the Protection of Personal Information Act (POPI)

Danie Strachan

How will journalistic activities be regulated by the Protection of Personal Information Act (POPI) when it comes into force?... read more>>
Copyright Amendment Bill - a diamond in the rough

Cobus Jooste

The Copyright Amendment Bill is by all accounts a grave misfortune and a study in amateur law making. However, it is noteworthy that the Bill contains a set of provisions that is deserving of closer analysis... read more>>
New monitoring company hits the ground running

Issued by Digeratus

Mobile
Top apps to help your business

Roane Swindon

There is a mobile application for everything nowadays, from monitoring the amount of steps you take and perfecting your photos to tracking loadshedding and getting the latest news... read more>>
AAT scoops two mobile marketing awards after a year of mobile innovation

Issued by AAT - Always Active Technologies

Newspapers
Independent Media launches African Independent

Issued by Independent Media

Online Media
Why are they so against what customers want?

Aki Kalliatakis

How can an administration that started out with the world's greatest slogan - Power to the People - get things so wrong?... read more>>
South African website www.all4women.co.za smashes its own record

Issued by SPARK media

OOH
Provantage Media Group launches Street Smart Media

Issued by Provantage Media Group

PR & Communications
AMEC launches Measurement Month

Issued by Ornico

Western Province makes Tenfour Media their latest signing

Issued by Tenfour

Printing
Print is far from dead
Business Connexion recently hosted a joint MyWorld of Tomorrow roundtable with global research house, Ovum, where some interesting statistics about the print and digital industries were revealed... read more>>
Production
Wim Steytler earns trio of nominations for upcoming Silwerskerm Film Festival

Issued by Picture Tree

A modern classic for reportage - the new Canon EF 35mm f/1.4L II USM

Issued by Canon SA

Publishing
Sefika Awards announced
The annual Sefika awards were announced on 26 August 2015 in Johannesburg, attended by members of the SA Booksellers Association and the Publishers' Association of South Africa (PASA)... read more>>
Radio
Celebrate spring with bling and Algoa FM

Issued by Algoa FM

Recruitment
Angel Jones on why SA expats are flocking back home
Leaving the land of your birth, to settle in another country, is never an easy process. Logistically, financially, culturally, and above all, emotionally, it's a change that sparks upheaval as well as opportunity... read more>>
The A, B, Zs of our new generation and how to accommodate them in the workplace

Adam Hunter

Known as 'digitarians', or the superficial extroverts, Generation Z can be seen as one of the most profound changes in business following the emergence of the post-millennial generation... read more>>
Rise of the female entrepreneur - vive la difference!

Issued by Ayanda Mbanga

Research
Ask Afrika Icon Brands shows preference for local brands
The Ask Afrika Icon Brands survey, which identifies brands that are used across the South Africa demographic irrespective of race, culture, income, education or lifestyle, found that South African consumers have an affinity for local brands... read more>>
We all live in a...

Erik du Plessis and Neil Higgs

Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg... read more>>
The 17th annual Sunday Times Top Brands

Issued by TNS South Africa

PDT/Fin24 release 2015 State of Employee Engagement in South Africa results

Issued by PDT

Retail
Browse, pay and pick up with PriceCheck

Issued by PriceCheck

Social Media
New job titles, old job descriptions

Musa Msane

Something good happened at the Loeries this year, the introduction of the Service Design category in a 'creatives' event nogal! This is a great development as it reflects the industry that takes itself seriously... read more>>
Social media customer care - a job for marketing or the call centre?

Bruce von Maltitz

While most businesses today are employing some sort of social media strategy, many are still very slow to respond to customer support issues and complaints that come in through this channel... read more>>
Creativity unlocks the power of technology

Rob Newlan

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago... read more>>
Can a tweet enjoy copyright protection?

Werina Griffith & Nicole Smalberger

Inevitably, as is always the case, when it comes to the sharing of thoughts and ideas, the question has arisen as to whether or not a tweet can be protected, particularly, under the veil of copyright... read more>>
Social media strategy is more than tweets and a Facebook post
The good content test

Desiree Gullan, Issued by G&G Digital

Sponsorship
Playmakers to support future creative talent

Issued by Playmakers

Women's Month
[#WomenInBiz] Humble beginnings and happy endings w/ Zyda Rylands

Jessica Taylor

Growing up as a tailor's daughter in the midst of apartheid, Zyda Rylands, now the MD of Woolworths Food, is proof of the pudding that workforce diversity is what drives the competitive advantage of one of the leading retailers in South Africa... read more>>
[Behind the Selfie] with... Wendy Tlou

Leigh Andrews

This week, as part of our special focus on women in #WomensMonth, we find out what's really going on behind the selfie with Wendy Tlou, founding owner of the ChicAfrican brand... read more>>


International
Index Awards announces five winners

Katie de Klee

At the award ceremony, held in Copenhagen on 27 August 2015, the five winners of the 2015 biennial Index Awards were announced. The Awards celebrate designs that address serious modern challenges... read more>>
Facebook adding virtual assistant to Messenger app
SAN FRANCISCO, USA: Facebook on Wednesday began testing a Messenger app virtual assistant that the leading social network said goes beyond artificial intelligence programs already on the market... read more>>
How much should you invest in marketing?

Boris Dzhingarov

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results... read more>>
Microsoft's Cortana assistant launched on Android
SAN FRANCISCO, USA: Microsoft said Monday its Cortana virtual assistant software was available to users of Android mobile devices... read more>>
2016 DSE Annual Apex Awards open for nominations
Things to consider when using Twitter hashtags in marketing campaigns

Boris Dzhingarov

US launches new B2B social network in September
More International
Africa
Sanef condemns sentencing of Al Jazeera journalists
The South African National Editors Forum (Sanef) has express shock at the sentencing on Saturday of three Al Jazeera journalists by an Egyptian court sitting in Cairo... read more>>
Africa's invisible sector: Caught up in complexity

Hein Koen

Having faced nasty bill shocks at month end, or struggled to get out of onerous mobile contracts, many consumers have long since made the switch to prepaid SIM cards... read more>>
More Africa
Business
LinkedIn is the new business card

Leigh Andrews

The problem with networking in real life is that you can't just click and connect, as business cards get bulky while you work your way through the room. That's why it's better to incorporate online networking into your offline meets... read more>>
Six steps to making difficult decisions
Decisions that could have a long-lasting effect on your life, those nearest to you or your organisation often cause anxiety and sleeplessness but such decision making should not keep you hostage... read more>>
Guidance on SARS changes to tax claims for medical disabilities

Ilsa Groenewald

The medical tax calculation has changed for the 2015 tax year... read more>>
New business
  • Brandnew Creative Agency wins Viva Gym account - more info
  • Freelancers Writing Services signs up CAIA - more info
  • Tribeca adds three new clients to client base - more info
  • Threesixoh celebrates GLRU contract renewal - more info
  • Nano Agency wins Mundipharma account - more info
  • Amplicon and Captive Minds announce partnership - more info

More accounts  Submit a New account
People on the move

More people  Submit a Person
Jobs offered
Interior Designer/Architect - Exhibitions - Johannesburg
Scan DisplayScan Display's Johannesburg office is looking for two designers: A junior interior designer/architect and a senior designer with relevant experience. Read more >>


Mediumweight Designer/Art Director - Johannesburg
Mann Made MediaMedium designer/art director Johannesburg Negotiable remuneration We're looking for one talented, energetic, responsible design ninja. If you're that mystical creature, send us your CV: careers@mannmademedia.com Read more >>


Paid Search Executive - Cape Town
Mark 1Mark 1 is looking for an experienced paid search executive to join our team. Read more >>


Junior Designer - Johannesburg
Busy brand communications company seeks a creative and versatile designer to create magic on a wide range of projects for a broad range of leading global and South African brands. Read more >>


Junior/Midweight Designer - Johannesburg
Blue AppleJoin the awesome design team at Blue Apple in Parkhurst as a junior/midweight to work on BTL material and publications. CS5 a must. Read more >>


Work Integrated Learning Internships - Pretoria
EtiketWe offer work integrated learning internships as well as graduate internship opportunities to creative graduates in order to extend their academic qualifications through structured workplace exposure and specialised training. Read more >>


Research Assistant - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced research assistant. Applications close: 6 September 2015 Read more >>


Senior PR Account Executive - Johannesburg
We're looking for a dynamic, highly organised PR account executive to join our digital PR agency. You need to be passionate about PR and love what you do. Read more >>


Digital Account Manager - Johannesburg
We're looking for an experienced, enthusiastic digital account manager with amazing communication skills to join our fun filled, fast growing digital communications agency in Johannesburg. Read more >>

SEO Strategist - Cape Town
Are you systematic? Smart? Hooked on search? Digital marketing agency, World Wide Creative is on the lookout for a top-notch SEO strategist to join its Cape Town team. Read more >>

Freelance Senior Publicist - Johannesburg
Experienced freelance publicist wanted immediately to work on major lifestyle and TV brands. Must have at least two years publicity experience. Read more >>

Head of Marketing - Johannesburg
Skywise Airline, South Africa's much loved domestic airline underdog, is looking for an unorthodox pioneer to build and manage their marketing department. Read more >>



New events to diarise
Art Direction - Module 2 - 3 Sep 2015 to 3 Dec 2015, Johannesburg
This course is entry level for persons wishing to become art directors. The second module covers both the theory and practical elements of art direction. Read more >>


Diploma in digital marketing - 7 Sep 2015 to 11 Sep 2015, Johannesburg
The world's top digital marketing course. 7-11 September - Sandton. Diploma and Level 5 European accreditation. Call 011 057 2317 or 011 589 9047. Read more >>


Communication audit
PRISA - 11 Sep 2015, Johannesburg

Effective media release writing
PRISA - 14 Sep 2015, Johannesburg

Project management for non project managers
PRISA - 17 Sep 2015 to 18 Sep 2015, Johannesburg

Beginners' art course
AAA School of Advertising - 19 Sep 2015 to 28 Nov 2015, Johannesburg

Digital design and coding - mobile/tablet/desktop
AAA School of Advertising - 21 Sep 2015 to 18 Nov 2015, Johannesburg

Adobe Illustrator CC
AAA School of Advertising - 28 Sep 2015 to 21 Oct 2015, Johannesburg

Corporate Social Investment Masterclass
Litha Communications - 28 Sep 2015 to 29 Sep 2015, Johannesburg

WordPress course
Wordpress Courses - 12 Oct 2015 to 13 Oct 2015, Durban

Upcoming events
Advancement Academy for NPOs - 1 Sep 2015 to 2 Sep 2015, Cape Town
Join us! Connect with speakers, both local and international, for resources and tools that will enrich your advancement practices and operations. Read more >>

The Keys to B2B Marketing Success - 2 Sep 2015 to 3 Sep 2015, Johannesburg
The exclusive B2B Marketing Conference will provide dynamic content (B2B focus only) on topics such as customer experience, social media, increasing sales, lead generation, content marketing and much more. Read more >>

Digital strategy for PR
PRISA - 1 Sep 2015 to 2 Sep 2015, Johannesburg

The Big Issue
Hippo Communications - 2 Sep 2015, Cape Town

Practical Facebook workshop
Threesixoh - 2 Sep 2015, Pretoria

Illustrated infographics and animation workshop
Multidimensions - 3 Sep 2015 to 4 Sep 2015, Johannesburg

Customer experience management and design course
Brandlove Customer Experience (Pty)Ltd. - 3 Sep 2015 to 4 Sep 2015, Johannesburg

Quotes
Winston Churchill
"The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty."
Remez Sasson
"When the mind thinks of success, the outside world mirrors these thoughts."
Henry David Thoreau
"Go confidently in the direction of your dreams. Live the life you've imagined."
Woody Allen
"If you're not failing every now and again, it's a sign you're not doing anything very innovative."
Albert Einstein
"The measure of intelligence is the ability to change."

More quotes  Submit a Quote
PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.





Biz press office welcome

Playmakers has opened a press office on Bizcommunity.com!
Playmakers
Playmakers is a sponsorship solutions business, focusing on using sponsorship as a medium in a brands overall marketing plan to drive business results. We strive to lead from the front by developing thinking that challenges convention and allows our clients to differentiate themselves from the overall clutter in the sponsorship world.

Biz recruiter welcome
The following companies have opened recruiter listings on Bizcommunity.com!
Engel & Völkers
Founded in Hamburg, Germany, in 1977, Our sophisticated international brand has its roots in European heritage which forms a solid foundation of refinement and experience. Engel & Völkers is the real estate company of choice, selling the finest real estate worldwide.

ASC Group
Accounting Solutions and Consultation Group (Pty) Ltd was developed to meet crucial needs and specialized support, offering services in outsourced financial, human resources and business consulting functions for multiple organizations.

MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 146: Global insights from Effective Measure CEO

  Twitter
@TechCrunch
Netflix Is Letting A Number Of Hollywood Movies Go In Order To Focus On Exclusives http://t.co/9WLAiXKkwd by @jonrussell - Mon Aug 31
@MarionScher
RT @BoredElonMusk: Not Helpful: "That's already been done." Helpful: "Here's why it didn't work before." - Mon Aug 31
@memeburn
Building a digital business? Don't sacrifice your agility http://t.co/yuRVXsP8WY #memeburn - Mon Aug 31
@FastCompany
This ebook app won't keep you awake at night: http://t.co/fR5Ph7l9SY http://t.co/qLaIDxLo7i - Mon Aug 31
@MarketingEds
Relevance and timing of marketing is replacing reach and frequency http://t.co/gF7ubTF400 #performancemarketing15 - Mon Aug 31
More tweetsFollow

Today's weather
Cpt

18°C
5°C
Jhb

27°C
12°C
PE

17°C
12°C
Dur

23°C
16°C
Bloem

22°C
4°C

Customise weather

Industries

Follow us

Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to marketingnews@bizcommunity.com and exclusive opinion pieces to contributors-marketing@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 404 1460 | 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Johannesburg: tel +27 (0)11 513 4172 | Nicol Grove Office Park, Design Quarter, Leslie Avenue, Fourways, Gauteng, 2055.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2015 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

Unsubscribe, Manage subscriptions. Subscribe. Change email address. Change frequency to DAILY.