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Marketing & Media South Africa

How the media used tech to cover the #Capefire

The fires that devastated large areas of the Cape Peninsula last week were covered extensively. Now, Stuart Thomas reports on the drones, maps and social networks SA's tech-savvy media used to report on the #CapeFire.

Moving to fires that rage internally, Tiffany Markman is amazed by the fact that when it comes to business writing unless you are ready for a whole world of drama, you can't really say what you mean or say what you want to say. So she's come up with some sanitised wording that in other words allow you to engage with clients without any drama.

Next, Leigh Andrews has a message - from her, TuYu - and it takes just one click to tick, giving you a better way to incentivise staff without the annual 'good work' certificate, impersonal 'thumbs up' icon or 'smiley face' tacked to a message.

And to end with more food for thought, Nola Bond has some useful advice on protecting IP in campaign tendering.

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Weekly top stories


Drones, maps and social networks: how SA's media has used tech to report on the #CapeFire
[Stuart Thomas] The fire sweeping across Cape Town's Southern peninsula dominated South African headlines. A number of factors saw the country's media houses bring together a number of technologies and tools in their reporting efforts... read more>>

"In other words..." - Writing to clients without pissing them off

Tiffany Markman

With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you...

Read more >>



Just one click to tick good work, from me TuYu

Leigh Andrews

Looking for a better way of incentivising staff than with an annual 'good work' certificate or an impersonal 'thumbs up' icon tacked to a message? Then TuYu is for you, says MD Ruan Geyser, especially if your company's on the digital track...

Read more >>



Protecting IP in campaign tendering

Nola Bond

In a free market environment, the tender process is important to ensure fairness and transparency but a practice has developed whereby those tendering are often required to relinquish their ideas, proposals and intellectual property, even if their tender is unsuccessful, and with no compensation...

Read more >>





Marketing
Cocktail dresses, beer and brand perception

John Laurence

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress... read more>>
Take ad-Vaughn-tage of these silly stock photos...

Leigh Andrews

In what's been called a brilliant marketing move, 20th Century Fox has released several 'fake stock photos' from Vince Vaughn's latest comedy caper, Unfinished Business, making media workers around the globe giggle at the thought of using them to illustrate their business-y articles... read more>>
2015 ACT | UJ Arts & Culture Conference considers intersections between business and creativity

Issued by Arts & Culture Trust

Hg80 has opened its doors in Johannesburg

Issued by Hg80

Advertising
[NewsMaker] Alan Bell

Louise Marsland

The Hardy Boys promoted client service director Alan Bell to managing director of the Durban agency in December after he played a key role in the J Walter Thompson acquisition... read more>>
All the winners - 2014 Creative Circle
The Creative Circle announced its Award of the Year winners for 2014 on 4 March and, for the first time, also announced the end-of-year Individual and Group Agency rankings. We've included links to each category's winning work... read more>>
[Behind the Selfie] with... David Alves
This week, we find out what's really going on behind the selfie with David Alves, Head of Digital at Net#work BBDO... read more>>
Open Debate on publishing vs content in Cape Town
The second AMASA event will take place on 11 March 2015 in Cape Town and features Zani Botes and Daryn Smith in an open debate on content marketing... read more>>
ATTENTION: DATE CHANGE - AMASA Open Debate moved to 11 March 2015
Ogilvy & Mather clinches number one spot on Creative Circle rankings for third year running

Issued by Ogilvy & Mather SA

Monday deadline for 2015 Young Ones competition
Nando's pays tribute to fire-fighters
Zwelethu Radebe directs Kabelo Mabalane in 'Matimba'

Issued by Velocity Afrika

Terence Neale features at Ad of the Month at Creative Circle

Issued by Egg Films

Boomtown hires production manager to bring ideas to life

Issued by Boomtown

Ireland/Davenport adds a splash of colour to its client portfolio with Plascon

Issued by Ireland/Davenport

Ireland/Davenport 'unskippable' at Bookmarks Awards 2015

Issued by Ireland/Davenport

Dani Hynes of Egg Films embraces the spirit of Ubuntu that NIVEA 'Care is Beautiful' embraces

Issued by Egg Films

Branding
Banking on branding as important as ever

John Harvey

There can be little doubt that the proliferation of entry-level banks in the past few years has vastly changed South Africa's financial landscape... read more>>
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Brendan Seery

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio... read more>>
Stratcom goes global

Issued by Stratcom

CSI
Radiothon raises millions for Cape fire fighters
To support the efforts of the hundreds of volunteers who have been battling the raging fires across the Cape Peninsula since Sunday, KFM and CapeTalk launched a radiothon yesterday, 5 March 2015. read more>>
Project Phoenix shows creativity changes lives
A new documentary from FoxP2, which made its debut at last week's Design Indaba, testifies to the power of creativity in changing people's lives... read more>>
Partnership uplifts kids

Issued by Primedia Outdoor

Design
Stick and AAA make a splash at Design Indaba

Issued by Stick Communications

Digital
Securing your Wordpress website

Ryan Murphy

If you've got a website that's based on Wordpress, you're part of the 76.4 million (according to reports) people who have websites that use the Wordpress content management system (CMS)... read more>>
A letter to the Spinning Rainbow Ball of Mac Doom

Tiffany Markman

I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you... read more>>
Ogilvy & Mather SA's digital integration dominates at Bookmark Awards

Issued by Ogilvy & Mather SA

Overdrive - free online music magazine launches
FCB South Africa seeks new chairman as Ralebitso resigns
Bluegrass develops a sharing platform for 'Fonts for the future'

Issued by Bluegrass Digital

Seven reasons to leave your email marketing to the professionals

Issued by Firewater Group

Layar Augmented Reality creates booming engagement at IAB Summit

Issued by Digital Narrative

Student High Tech Survey 2015: Students becoming more tech-savvy

Issued by Student Brands

Social terrorism - Could Africa's youth be under attack?

Donovan White, Issued by NATIVE VML

Events & Conferencing
[Death to PowerPoint!] Part 1: Seven reasons you could do better without slides

Douglas Kruger

Ever hear the story about the Russians in Bosnia watching their unlikely US allies designing their PP slides? One nonplussed Russian said, "If we ever had a war, while you are working on your PowerPoint, we would be killing you..." read more>>
Talk on ethical leadership at Cape Town Press Club/Big Issue
Pirates Paradise to thrill kids at Rand Show 2015

Issued by The Rand Show

International buyers to attend IBTM Africa in search of Africa 'go-to' suppliers

Issued by Thebe Reed Exhibitions

Financial sector update by the deputy minister of the DTI

Issued by Retail World

Exhibitions
Small business equals big show as My Business Expo returns
The National Small Business Chamber (NSBC), dedicated to the success of small business in South Africa, is gearing up to host its 7th My Business Expo in Joburg, now one the largest event of its kind in the world... read more>>
Gearing up for a great show

Issued by Johannesburg International Motor Show

Another successful show for Johannesburg HOMEMAKERS Expo

Issued by HOMEMAKERS

Spotlight on designer Frans Alexander at Decorex Durban

Issued by Thebe Reed Exhibitions

Magazines
Future Bride 2015 launch

Issued by Ananzi.co.za

Media
24.com launches News24Wire to replace Sapa
Media24's digital division, 24.com, has announced plans for a news wire service launching in April. The announcement follows Sapa's closure. The new service will be called News24Wire... read more>>
Making a tit of yourself in the media

Chris Brewer

There's been a lot of bleating recently about "freedom of the press". It picked up momentum at the State Of The Nation Address when the cell phone signals were jammed... read more>>
New online home for CoreXalance

Issued by CoreXalance

Mobile
100 ways to say 'it's sunny today'
AccuWeather has used localisation to tell people the weather in more than 100 different languages. However, localising mobile applications and web services for different markets isn't easy, as linguistic and technical limitations can impact how people receive the information... read more>>
Securing smartphones, users fail to take precautions
A recent ESET survey of around 500 smartphone users shows 9.7% have had their smartphones lost or stolen, 29.3% do not lock it and 19.7% do not back up at all... read more>>
Mxit: The rise and collapse of 'Africa's largest social network'

Stuart Thomas

Flashback to 2010. Naspers is still a majority shareholder in Mxit, at this stage Africa's largest social network and instant messaging client with 27-million registered users... read more>>
TomTom launches new mobile app
Maverick Ventures enters India, agrees to invest in IDG-backed Vserv

Issued by Vserv

Mobile development opportunities are at an all-time high with over 6.8 billion smartphones out there

Issued by Realmdigital

Newspapers
TNA, ANN7 to appoint 'public editor'
NEWSWATCH: Citing 'growing unhappiness' about the ombudsman, The New Age and ANN7 are to appoint a 'public editor' to handle complaints, reports Mail & Guardian... read more>>
Rebranded Business Day produces four new content sections
Part of its rebranding exercise, Business Day has introduced four new sections into its daily paper offering... read more>>
Online Media
ThisIsMe, a solution to online fraud and identity theft in South Africa

Issued by KRAZYBOYZ

OOH
Another South African on Cannes jury
PR & Communications
Judges ready for Prism Awards duty
The judges' panel for the PRISM Awards 2015 have been announced... read more>>
Coping under fire

Danette Breitenbach

Janine Lazarus, founder and owner of Janine Lazarus media consultancy was a journalist for 31 years, and has worked across the board from newspapers to radio... read more>>
Don't write off SA's print media just yet

Issued by Brian Anthony Communications

Planning ahead to save money

Issued by Global Access

Promotions
Doves activation takes flight

Issued by Zinto Activation Group

Radio
Four of SA's foremost thought-leaders share insights at the GIBS ECR Business Breakfast

Issued by East Coast Radio

Recruitment
Get promoted and make an impact - be extraordinary

Deirdre Elphick-Moore

It's great to have a firm idea of your career ambitions and, once you have a clear goal in mind, translate it into an action statement that you can easily remember and recall every day... read more>>
Research
Put a much-needed spring into your research step...

Leigh Andrews

Springleap gave it clients access a global network of creative professionals to enhance every aspect of their creative campaigns. Here's how... read more>>
New research: How employee emotions' impact on customer experience
The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies... read more>>
Do you suffer from dysfunctional analytics?

Issued by Effective Intelligence

New research company to offer clients competitive online insights

Issued by DigitLab

GDP, population and governance data alone are not enough to predict brand success in Africa

Issued by Nielsen

Sales
Not interested or not qualified?

Monika D'Agostino

The other day I got a connection request from LinkedIn. The person's profile was very scarce, but I accepted the request as I am on a mission to elevate the reputation of sales and its practitioners... read more>>
Social Media
Free social media tools for start-ups to build a strong social media presence

Jessica Davis

Managing your start-up's social media presence can be quite challenging, but there are plenty of tools that can make your task of managing your social media channels much easier... read more>>
Three metrics for social success: Who's doing it right in South Africa

Andrew Felbert

If you have them, you are content and they don't really matter, if you don't, it's a major headache. Followers on Facebook definitely don't excite the senses as an interested third party in a post-organic-reach world, but they still have a role to play in measuring social success... read more>>
Webinar: Metrics for Social Success

Issued by Why Satisfy

Sponsorship
18th Annual BASA Awards now open for entry

Issued by Business and Arts South Africa

TV
New black-owned online TV network launched
Beyond The Eyes (BTE), a black-owned production company, has launched an independent online television network to deliver compelling African content to the world through 'Video on Demand' (VOD)... read more>>
Ad showcase
Terence Neale features at Ad of the Month at Creative Circle
Terence Neale features at Ad of the Month at Creative Circle
The Careers24 three-part campaign for Ogilvy Cape Town directed by Terence Neale of Egg Films has featured in the top three best spots in Ad of the Month as voted for by creatives in the industry. This follows its popularity on Ad of the Week for Marklives along with the campaign becoming a conversation starter on social media.
Dani Hynes of Egg Films embraces the spirit of Ubuntu that NIVEA 'Care is Beautiful' embraces
Dani Hynes of Egg Films embraces the spirit of Ubuntu that NIVEA 'Care is Beautiful' embraces
After an incredibly busy stint, that saw Dani complete five ads back to back in a few months, her last project was a real heart and soul campaign which involved the community, whilst also helping to improve their lives. This aptly demonstrates what the NIVEA Care is Beautiful initiative is all about. Dani worked closely alongside the creatives Stuart Stobbs and Toni Hughes, from 1886, an FCB South Africa group company that brought this to life. The commercial and three documentary pieces were created all directed by Dani Hynes and produced by her team at Egg Films.
More ads
International
Web research - the most effective methods to catch on the nerve of volatile market

Ritesh Sanghani

AHMEDABAD, INDIA: The world is moving at dynamic speed, posing numerous opportunities and challenges. Here's how to beat the heat of this competitiveness and gain an edge... read more>>
The best of global digital marketing awards for February 2015
European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide... read more>>
World Press Photo award withdrawn over 'violation'
BRUSSELS, BELGIUM: Organisers of the prestigious World Press Photo awards have revoked a major prize after receiving "misleading information" regarding the entry, which portrayed gritty industrial Belgian town Charleroi... read more>>
Female millennials are the most confident and ambitious of any female generation
New PwC survey dispels myths about women and work... read more>>
Asian firms challenge Apple with snazzy new smartphones
BARCELONA, SPAIN: Several big Asian phone companies launched new high-end smartphones and other wireless gizmos on Sunday, hoping to challenge US giant Apple in a big year for wireless gadgets... read more>>
New Lions Innovation Festival format announced
89 finalists selected in INMA Awards 2015 competition
CLIO Awards deadline
Inaugural 'Glass Lion: the Lion for Change' at Cannes
New York Festivals World's Best Advertising: The 2015 Executive Jury
ISIS threatens Twitter founder
More International
Africa
Nigeria leads a mobile lifestyle - here's why that matters to brands
Nigeria, with 125 million mobile subscribers, is not just Africa's largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent. read more>>
The beat of Africa
Arthur Goldstuck, writing in BD Live, says many global manufacturers target Africa with the same cut-and-paste products that appear on shelves the world over, but that's changing... read more>>
More Africa
Government news
Tributes for hero pilot
Environmental Affairs Minister Edna Molewa has sent condolences to the family of helicopter pilot, Hendrik Willem Marais, who died in a helicopter crash while providing aerial support against the fire in the Cape Point Nature Reserve... read more>>
Why focusing on matric results isn't the solution to SA's education woes

Christina Watson

When interventions made to raise the levels of mathematics skills and knowledge among South African learners fail to bear fruit, it's understandable that many are quick to feel that we are in a state of crisis... read more>>
Zuma stance may harvest a food crisis

Chris Barron

In his state of the nation address, President Jacob Zuma said foreign land ownership was a threat to South Africa's control of its own food security and therefore foreigners would not be allowed to own land. In addition, the government would cap all land ownership at 12,000ha, he said. read more>>
Arms exports slow as demand falls and research lags
Global demand for SA's arms is taking a knock, and the dwindling spending on research and development is rubbing salt into the wound... read more>>
Cyril dodges jammer questions
Deputy President Cyril Ramaphosa and State Security Minister David Mahlobo refused to come clean about the jamming of electronic communication at President Jacob Zuma's State of the Nation Address... read more>>
Brand SA: 'Pay back the money'
NEWSWATCH: Brand SA wants Comms Minister Faith Muthambi to pay the agency cash it says it is owed, and the SABC head of news has been charged with assault... read more>>
The New Age opts out of ombudsman system
NEWSWATCH: The New Age newspaper has pulled out of the Press Council's ombudsman system, the council said yesterday, reports Mail & Guardian... read more>>
SA employers under pressure to prepare payrolls for 2015/6 budget

Madelein van der Watt

South African employers must act quickly to prepare their payroll systems and processes for the new tax brackets and calculations... read more>>
SARS releases ruling on sale of shares

Heinrich Louw

Government says it is determined to flush out the frauds
Mobile apps help government connect with citizens, enhance service delivery

Lionel Moyal

More Government news
Lifestyle
Lights, camera, fashion!

Ruth Cooper

The Mercedes-Benz Bokeh South African International Fashion Film Festival and conference is back after a successful debut last year... read more>>
Motoring news
City slicker and bundu-basher

Henrie Geyser: motoring editor

Nissan has employed a nifty designer to trim some excess fat as well the many sharp edges off its likeable X-Trail to give it a much softer, more elegant urban warrior look but without sacrificing any of its bush and dirt capabilities... read more>>
Exports boost new vehicle sales

Henrie Geyser: motoring editor

Domestic new vehicle sales of 52,368 in February were only 584 units more than the same month last year but export sales shot up by 35.6% to 29,760 units... read more>>
More Motoring news
New accounts
  • Livewired PR wins Rand-Air - more info
  • Two new business wins at Pump - more info
  • Listen Up secures SAFTAs 2015 account - more info
  • Paddington Station PR appointed for Gauteng Motor Show 2015 - more info

More accounts  Submit a New account
People on the move
  • Mazole Holdings appoints new directors - more info
  • Paola Masullo appointed as a business unit director at McCann Johannesburg
  • SMG South Africa bolsters management team - more info
  • Tribeca appoints two new senior consultants - more info
  • Exposure Marketing appoints new editor for Milestones - more info
  • Workonline Communications appoints senior solutions architect Tom Salmon - more info

More people  Submit a Person
Jobs offered
Senior Account Manager - Johannesburg
Promise is seeking a highly competent and organised senior account manager. Read more >>


Head of Creative Recruitment - Cape Town
The Talent Boom Cape Town is looking for a head of creative recruitment. Come and join us! Read more >>


Digital and New Media Manager - Johannesburg
Candidate will be responsible for developing, managing and maintaining the primary websites of Brand SA. Read more >>


Art Director - Durban
Our creative team's looking for a dreamer with drive. Someone combining ambition, talent and a penchant for spinning straw into gold. We're going places. Go there with us. Read more >>

Mid/Senior Graphic Designer - Pretoria
Mid/senior graphic designer required by established Pretoria-based TTL agency with strong capability in DTP and brand management. Web experience advantageous. Read more >>

PR Account Exec - Cape Town
Small PR agency seeks organised, enthusiastic and sophisticated bright spark with excellent communication skills and a talent for writing, to work on prestigious 5-star hotel, food/wine accounts. Read more >>

Project Manager - Johannesburg
TheGrind PR is looking for a project manager to work with a small PR team to manage varied, exciting client events in this dynamic and growing company. Read more >>

Paid PPC Internship - Cape Town
World Wide Creative has an opening for a paid PPC internship. The internship will suit a recent graduate who is looking to kickstart their career in digital marketing. Read more >>

New Business Development Consultant - Johannesburg
25AM is a dynamic digital engagement agency who is looking to employ an energetic and confident new business development consultant for their Bryanston office. Read more >>

Digital Content Manager - Cape Town
International cloud-based knowledge firm looking for talented digital content manager to head up the categorisation and organisation of content offerings. This role is based in Cape Town. Read more >>

Publicist - Johannesburg
Experienced freelance publicist wanted immediately to work on major music awards event. Read more >>

Project/Traffic Manager - Digital and Print - Cape Town
An established digital agency is looking for a project manager to assume the role of traffic coordinator. Read more >>

Mid-Senior Digital Project Manager - Johannesburg
Firewater Interactive is seeking a project manager ('ring leader') to manage our studio of designers, developers, content and client service managers. Read more >>

Senior Sales Consultant - Cape Town
Looking for a hard working, self-motivated senior sales person in Cape Town who understands the print industry. Read more >>

Account Director - Johannesburg
EXP is looking for an account director for its sports portfolio, working on exciting, varied properties. Strong experience in client service, budgeting, project and staff management is key. Read more >>

Journalist - Johannesburg
Journalist with excellent writing skills, interested in tackling investigative features and telling the South African health and education story. Min three years experience, but salary negotiable depending on experience. Read more >>

Mid-Snr PHP Web Developer - Cape Town
As one of our key developers, you'll be required to create large scale/enterprise level web applications and produce digital solutions of the highest standard. Read more >>

Senior SEO Specialist - Cape Town
WWC is looking for a senior SEO specialist to join a dynamic search marketing team in Cape Town. The ideal candidate is a strategically minded team player. Read more >>

Writer/Copywriter/Blogger - Johannesburg
Junior writer/copywriter/blogger with attention to detail, excellent writing skills and interest in current affairs and business required for consultancy in the personal finance and healthcare space. Read more >>

Account Manager - Cape Town
Wynberg - Cape Town. Temporary account manager - four months to work on alcohol, furniture, toiletries and education brands in a busy, productive office. Read more >>



New events to diarise
Adobe After Effects CC - 14 Mar 2015 to 25 Jul 2015, Johannesburg
Ever wonder how Hollywood gave Luke Skywalker his light sabre? If so, then this course is definitely for you. Learn practical special effects and post-production while referencing real world projects. Read more >>


Strategy in a Day - 16 Apr 2015, Johannesburg
This one-day course is a unique source of strategic planning insights for brand custodians. Read more >>


Course in social media marketing for businesses
Wian Smith Marketing - 14 Mar 2015, Pretoria

Inter Afrikan Events Summit
inter afrik entertainment - 15 Apr 2015 to 17 Apr 2015, Accra

Creative negotiation skills
Maurice Kerrigan Africa - 5 May 2015 to 6 May 2015, Johannesburg | 22 Jun 2015 to 24 Jun 2015, Johannesburg

Effective business writing - Programme 1
Maurice Kerrigan Africa - 18 May 2015 to 19 May 2015, Johannesburg

Mobile Business Seminar
Knowledge Integration Web (Pty) Ltd - 28 May 2015, Windhoek

Advanced negotiation skills
Maurice Kerrigan Africa - 22 Jun 2015 to 24 Jun 2015, Johannesburg

Cape Homemakers Expo
Cape Homemakers Expo - 27 Aug 2015 to 30 Aug 2015, Cape Town

Township Cinema
Cynthia Pics - 1 Nov 2015, Durban

Upcoming events
Customer Experience World Johannesburg - 11 Mar 2015, Sandton, Johannesburg
Customer Experience 2.0: The Next Chapter in Customer Experience Innovation - will your organisation be an innovator or a laggard business? Read more >>

Marketing In The Digital Era Conference - 11 Mar 2015 to 12 Mar 2015, Johannesburg
This exciting event will offer fresh insights and tactics on how to thrive in the digital landscape and build real relationships with today's empowered customers. Read more >>


Part-time Adobe Photoshop CS6 course
AAA School of Advertising - 10 Mar 2015 to 2 Apr 2015, Randburg

TV production part-time course
AAA School of Advertising - 10 Mar 2015 to 4 Jun 2015, Johannesburg

Cards and Payments Africa 2015
Terrapinn Ltd - 10 Mar 2015 to 11 Mar 2015, Johannesburg

Customer experience management (CEM) course
University of Pretoria & Consulta - 10 Mar 2015 to 13 Mar 2015, TBC - Pretoria/Midrand/Johannesburg | 9 Jun 2015 to 12 Jun 2015, TBC - Pretoria/Midrand/Johannesburg | 15 Sep 2015 to 18 Sep 2015, TBC - Pretoria/Midrand/Johannesburg

Customer Experience 2.0
The Focus Group - 10 Mar 2015 to 11 Mar 2015, Sandton

Quotes
Habeeb Akande
"Patience can be bitter but her fruit is always sweet."
Tom Giaquinto
"You always need to work hard. You always need to be willing to work hard. Not everything will be hard, but you should, at the very least, be willing to work hard."
Rossana Condoleo
"Do the things you like to be happier, stronger and more successful. Only so is hard work replaced by dedication."
Saransh Garg
"Work as if there's no one to help you, and learn as if everybody is with you."
Amit Kalantri
"Early to bed and early to work might get you a success, but late to bed and early to work will get you a glory."

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