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Marketing & Media South Africa

Marketing for the Hashtag Nation...

The millenial generation have a whole different view of the world and brands need to appeal to them accordingly. In her weekly column, Louise Marsland reveals how to be a 'Millennial' brand, and what companies can do to bring in, what Havas Worldwide call, the Hashtag Nation.

Omnichannel and multichannel, what's the difference? Mike Saunders shares his views on these strategies, and begs the question, is your omnichannel approach really just a multichannel one?

Finally, Lyndi Lawson-Smith takes us through the new copywriting landscape.

Be sure to check out the podcast of last week's Biz Takeouts, and don't forget to enter our #myofficeinafrica competition on Instagram.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
How to be a 'Millennial' brand

Louise Marsland

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

Read more >>



Digital marketing's social media and SEO - What you need to know

Stephen Sandmann

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017...

Read more >>



Be creative, be a troublemaker

Danette Breitenbach

Everyone is creative, but only 25% of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 107: IMC Conference and WWF Rhino Project
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke to Christopher de Bod and Narayan Murthy, as well as Jo Shaw from WWF-SA... read more>>
Loeries Creative Week Cape Town
Loeries fly Out of Home

Issued by Continental Outdoor

OKLB wins at Loeries

Issued by Owen Kessel Leo Burnett

Gloo stays ahead of the rest

Issued by Gloo

Marketing
How inbound marketing improves your corporate sales strategy

Daryn Smith

One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy. Marketers who implement inbound marketing... read more>>
Join the world's most innovative market research conference: MRMW is coming to Africa

Issued by Merlien

Don't overlook databases in long-term marketing strategy

Louise Robinson

Three tips to inculcate a connected tech startup culture

Eric Edelstein

Neil stays savvy with Joe Public

Issued by Glasshouse Mobile Editing Solutions

Final countdown (and lowdown) for the Integrated Marketing Communication Conference

Issued by Integrated Marketing Communication Conference

Startups, avoid these four marketing mistakes

Donna Rachelson, Issued by Branding and Marketing YOU

Advertising
7DKS turns advertising into entertainment with Tropika Island of Treasure trans-media campaign

Issued by 7 Different Kinds of Smoke

Lasher Tools partner with The Cousin in a new TVC by Red Cherry Media

Issued by Red Cherry Media

Igniting a partnership with Knorr

Issued by Joe Public

Branding
Is your omnichannel approach really just a multichannel one?

Mike Saunders

Omnichannel is the favourite buzzword in the digital world of late, but not everyone has fully grasped the difference between adopting a successful omnichannel approach... read more>>
When brands troll brands

Louise Marsland

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically... read more>>
Spring! The season for brand discipline

Issued by LiveMoya

Golf Day Kits

Issued by Right Stuff

CSI
SA's national holidays and what they mean for a common identity and active citizenship

Wendy Tlou

Research shows that the best way to ensure social cohesion is to reduce the inequality between the haves and the have nots... read more>>
10 Years of Creating Positive Change

Issued by Change Agent

Design
Reminder to book for WDC Design Policy Conference in October
Digital
Digital marketing strategies for a mobile-first, multi-screen world

Chanel MacKay and Johan Walters

In today's digital world, your customer is more likely to be engaging with your content using a mobile device than from a traditional PC... read more>>
The digital meme generation

Sid Peimer

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest... read more>>
[NewsMaker] Liam Olding

Louise Marsland

How the internet is changing the world

Chemory Gunko

2Stroke rebrands to Rogerwilco, appoints Chris Vermeulen as Chief Innovation Officer

Issued by Rogerwilco

All we need is time

Mike Jones, Issued by NATIVE VML

Heavy Chef to host global digital marketing expert, Rand Fishkin in Cape Town

Issued by World Wide Creative

GraphicMail launches transactional email application TransSend

Issued by GraphicMail

Direct Marketing
You still have mail: Why email campaigns pay off

Louise Robinson

In this age of realtime advertising, as well as interactive, online video ads, a far more humble medium continues to remain popular as a marketing and lead generation tool: email. read more>>
Grey Phoenix selects an out-of-the-box marketing solution for Kinsella Consultants

Issued by PocketMedia

Education & Training
How to be a more natural speaker

James Hurford

Marlon Brando is probably the most famous cue card user in movie history. Brando claimed he used to, "Write my lines on actors faces or pinned cue cards on their costumes."... read more>>
Six million people worldwide are pursuing a qualification online

Issued by GetSmarter

Women on Boards programme attracts noteworthy board vacancies

Issued by Business & Professional Women South Africa (BPW)

Events & Conferencing
The state of South Africa's not-so-fly conference Wi-Fi

Leigh Andrews

So your speaker line-up is awe-inspiring, your venue is comfortably air-conditioned and there's ample parking - but is your conference Wi-Fi good enough for your tech-savvy attendees? Leigh Andrews invesigates... read more>>
The launch of Maxim Festival Africa

Issued by MAXIM Festival

How to ensure that your corporate year-end functions are a success

Terry Sutherland, Issued by The RSVP Agency

Finalists announced for the 12th Annual National Business Awards

Issued by Topco Media

Exhibitions
Durban HOMEMAKERS Expo

Issued by HOMEMAKERS

Magazines
Welcome to the LEGiT team, Sisanda Ntshinga!

Issued by The Publishing Partnership

Media
Adopt a journalist day/week/month/year...

Marion Scher

Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day... read more>>
APO Media Awards winners announced
The African Press Organisation has announced the winners of the 2014 APO Media Award (#APOMediaAward), which celebrates brilliant and inspiring stories about Africa... read more>>
SANEF presents Media Freedom Day
Kagiso Media Limited appoints Omar Essack as Group Deputy CEO

Issued by Kagiso Media

Mobile
Doogee South Africa

Issued by Doogee South Africa

Is your phone or tablet illegally imported?

Issued by Doogee South Africa

Online Media
Kagiso Digital: content provider to new MSN portal

Issued by Kagiso Media

Locally made interactive road-tripping tools unlock South Africa's potential

Erik Brits, Issued by Nightjar Travel

OOH
OOH: the valuable real estate of the future

Danette Breitenbach

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure... read more>>
Golden Arrow Buses renews contract with Tractor Outdoor and Corne Krige Outdoor

Issued by Tractor Outdoor

PR & Communications
Navigating the new copywriting landscape

Lyndi Lawson-Smith

If you're an advertising copywriter, you're part of a tradition that dates back as long as people have wanted to sell commodities, services and ideas... read more>>
Penny for your thoughts: Becoming a thought leader

Ronelle Bester

Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise, it's this contemplative approach to publicity that ends up being most effective... read more>>
Internal communication seminar - Engage employees with breakthrough tactics that deliver results

Issued by Knowledge Resources

Promotions
Drinking Miller Genuine Draft just got more rewarding

Issued by Publicis Machine

Publishing
Mikateko cleans up at the SA Publication Forum Awards, for the second year in a row

Issued by Mikateko Media

Radio
Supercharge your digital traffic with radio campaigns

Ian Drummond

Your website and social media properties will only generate new business for you if your prospects and customers know where to find them... read more>>
OFM - Rocking in October

Issued by OFM Radio

Recruitment
[BizCareers] What to do when you aren't equipped for the job

Juliette Attwell

This week, we take a look at what to do when you don't think you have the necessary skills to fulfil certain tasks. read more>>
Recruitgroup, finalist in three categories in the National Business Awards 2014

Issued by Recruitgroup

Research
Results on tablet penetration survey
The IAB SA and Automated Publishing Services (APS) have released the results of tablet penetration in the South African digital... read more>>
Sales
In sales today, knowledge really is power

Mark Berger

Sales used to be simple: Make a cold call. Get an appointment. Meet and build rapport. Uncover needs with probing questions. Deliver your pitch or presentation. Overcome any objections. Close the deal. Sign on the line... read more>>
Social Media
Sweat the small stuff

Jason Perelson

Now more than ever, the gold rush of social media marketing has reached critical mass with a veritable mob of 'gurus', evangelists and ninjas springing up as experts in the social media marketing game... read more>>
International
Angry Birds not selling so jobs going
HELSINKI, FINLAND: Rovio, the Finnish manufacturer of the popular mobile game "Angry Birds" announced has it is cutting at least 130 jobs, because sales have fallen sharply. read more>>
Entries open for New York Festivals World's Best Advertising 2015
NEW YORK: Entries have now opened for the 2015 New York Festivals International Advertising Awards competition for the World's Best Advertising. Entries submitted before 16 December 2014, will earn a 10% discount on their entry fees by using code PRN2015. read more>>
Preview of new Windows 10 operating system
SAN FRANCISCO, USA: Microsoft offered its first glimpse of its Windows software that it hopes will deliver a winning formula for tablets and smartphones, along with laptops and desktop computers. read more>>
New beer advertising laws for Russia
NY Times to cut 100 journalists' jobs
PayPal to split from eBay
More International
Government
ANC Gauteng wants to dump e-tolls
The Gauteng ANC has rejected e-tolling "in its current form", instead endorsing a fuel levy to pay for improvements to the province's highways. read more>>
Italian businesses seek SA opportunities
Italian business leaders are in South Africa to explore investment opportunities in the energy, manufacturing and agricultural sectors. read more>>
Productivity still not where it needs to be
South Africa's productivity levels show a mixed bag of performances in various key industrial sectors of the economy based on statistics released by Productivity SA. read more>>
Northern Cape road block stops faulty cars

More Matshediso

More Government news
Motoring
Mazda launches all-out attack

Henrie Geyser: motoring editor

Mazda has launched a renewed all-out attack on the South African market with a heavily armed fighting force made up of 20 new SUV, hatchback, and a brace of small and medium sedans all brimming with new technology. read more>>
Volvo's cute all-roader is a real charmer

Henrie Geyser: motoring editor

The South African market is swamped with crossover-urban-sports-utility- school taxi-mum- shopping wagons, each with its own foibles and charms, but one of the most charismatic of the new breed is Volvo's six-model V40 Cross Country range. read more>>
More Motoring news
New accounts
  • National Arts Council appoints Total Exposure - more info
  • Mutual and Federal appoints Radar as its lead agency - more info

More accounts  Submit a New account
People on the move
  • Added Value appoints new managing director - more info
  • Gerhard Reinecke joins Yellowwood as senior strategist - more info
  • Hero appoints Brendan Stein to head up Hero Film - more info
  • Kiley Scully appointed as traffic manager at DigitLab - more info

More people  Submit a Person
Jobs offered
Retail Account Manager - Johannesburg
Promise Brand SpecialistsPromise is searching for a highly competent retail account manager. Read more >>


Sales Manager - Johannesburg
UDM InternationalAfrikaans sales manager required for cosmetic division to drive and develop sales. Degree is essential. Proven track record, with min five years in sales managing staff. Read more >>

Account Manager - Johannesburg
A B2B marketing agency is looking for an energetic, self motivated account manager with Honours degree.The ideal candidate must be suited to an extremely fast-paced, highly pressurised environment. Read more >>

PR Account Executive - Johannesburg
We're looking for a dynamic, highly organised PR account executive to join our digital PR agency. You need to be passionate about PR and love what you do. Read more >>

Online Writer and Content Creator - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced online writer and content creator. Applications close: 6 October 2014 Read more >>

Digital Account Manager - Cape town
Digital account manager with three to four years.Presentable, spontaneous, outgoing, with a working knowledge of digital advertising experience in a similar role at a digital agency. Read more >>

Mid/Senior Digital Designer - Johannesburg
Firewater are a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Junior Internal Sales/Admin - Johannesburg
Are you a creative and enthusiastic person looking for an opportunity in sales? Firewater Light seeks a dynamic, motivated, proactive and confident people's person for junior internal sales/admin. Read more >>

Business Journalist - Cape Town
Work on a digital platform that uses semantic web technology to revolutionise the way businesses meet and interact online. Read more >>

Copywriter/Content Writer - Countrywide
Are you a natural born writer? Do you love creating content across a wide range of topics? Do you want to learn more about digital and content marketing? Read more >>



New events to diarise
Organic and paid search workshop - 21 Oct 2014 to 23 Oct 2014 Cape Town
Blue Magnet Digital SolutionsWe'll unpack all of the best practice guidelines, tips and trends as we demystify SEO, PPC and Analytics in just three days. Read more >>


Cape Town social media marketing for business - 24 Oct 2014 Cape Town
Blue Magnet Digital SolutionsIn one day you will know how to: how to grow your social media presence, increase social media engagement and track your brand's online reputation through social media marketing. Read more >>


E-commerce marketing workshop - 29 Oct 2014 to 31 Oct 2014 Johannesburg
Blue Magnet Digital SolutionsAndy Higgins and Gillian Meier will unpack the technology and practical strategies on running and managing an e-commerce platform. Limited seats available book now. Read more >>


Internal Communications Seminar - 30 Oct 2014 Johannesburg
This one-day seminar will give you solutions to your greatest internal communications challenges as well as the skills to improve your internal communication strategy. Read more >>


Adobe Creative Cloud 2014 launch
Dax Data - 16 Oct 2014 Cape Town

Graham Hancock's Magicians of the Gods tour SA
Conscious Events - 18 Oct 2014 to 25 Oct 2014 Johannesburg,Cape Town

Graphic and web design workshops
Multidimensions - 19 Nov 2014 to 5 Dec 2014 Johannesburg

Illustrated infographics and animation workshop
Multidimensions - 25 Nov 2014 to 26 Nov 2014 Johannesburg

Creative Cloud Xtreme
Multidimensions - 1 Dec 2014 to 2 Dec 2014 Johannesburg

Become a website guru in three days!
Multidimensions - 3 Dec 2014 to 5 Dec 2014 Johannesburg

Upcoming events
Diploma in Digital Marketing - 6 Oct 2014 to 7 Nov 2014 Johannesburg,Cape Town
The World's Top Digital Marketing course. Book now for November classes in Sandton & Cape Town. Call 011 057 2317 or 072 209 2363 or email info@brandschool.co.za Read more >>


Adobe Creative Cloud boot camp - 10 Oct 2014 Johannesburg
Attend a full day, in-depth on Adobe's Creative Cloud 2014 software features and massive creative potential. Presented by industry professionals; Mike Lanesman, Nicholas Nesbitt and Vernon Joyce. Read more >>


Strategic events management
Provox Centre for Public Relations and Communicati - 6 Oct 2014 to 4 Nov 2014 Cape Town,Randburg,Limpopo

Legal aspects of business in West & Central Africa
UCT Professional Development Project - 6 Oct 2014 to 10 Oct 2014 Cape Town

How to design & engineer online content for brands
Blue Magnet Digital Academy - 6 Oct 2014 to 7 Oct 2014 Johannesburg

Online content strategies workshop
Blue Magnet Digital Academy - 6 Oct 2014 to 7 Oct 2014 Johannesburg

School holiday television production workshop
Lamise Inglis Media - 6 Oct 2014 to 10 Oct 2014 Cape Town

Quotes
Paul Graham
"The recipe for great work is: very exacting taste, plus the ability to gratify it."
John Cleese
"If you want creative workers, give them enough time to play."
Hugh MacLeod
"The stuff you learn beforehand will never be one-tenth as useful as the stuff you learn the hard way, on the job."
Alan Cohen
"There is virtue in work and there is virtue in rest. Use both and overlook neither."
Eric Hoffer
"The greatest weariness comes from work not done."

More quotes  Submit a Quote
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Episode 107: IMC Conference Johannesburg 2014
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Short&Sweet film experience kicks off

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