Marketing News South Africa

Join the world's most innovative market research conference: MRMW is coming to Africa

In a remarkably short period of time, mobile technology has revolutionised Africa. Mobile-based research methods are increasingly being recognised as the best way to get timely and cost-effective insights. However, the unique characteristics of the region necessitate for a re-invention of MR practices that will respond to the needs and challenges of the region and help researchers proactively shape their strategies for the future.

The Market Research in the Mobile World conference series is now in its fifth year with events taking place in Europe, Asia, North America and in 2014 for the first time in Africa. Join us at the MRMW Africa conference in Cape Town on 5 and 6 November and listen to over 30 presentations, case studies and panel discussions.

Building on the continued success for the only global conference series focusing on online and mobile marketing research, MRMW features world-class speakers, cutting edge discussions and a review of the latest tools and technologies available.

What makes MRMW unique?


  • MRMW is the only global conference series focused on mobile marketing research and innovative technologies.
  • Our highly focused, single stream agenda is customised for each region, drawing on our local network of experts and global advisory board.
  • MRMW has a global following and dedicated networking groups that let you connect to business partners and clients all year round.
  • MRMW is about business - it enables you to showcase your latest successes on our exhibition floor or discuss your recent projects live on stage

Join us at MRMW Africa to


  • Hear how leading brands from Standard Bank to OLX and KfC are integrating mobile marketing research into their business.
  • Experience the latest technology innovations driving mobile research ahead
  • Find out where industry leaders will invest next and what drives their business decisions
  • Learn from over 30 presentations, real-life case studies and panel discussions from mobile research innovators. Click here to view the list of speakers
  • Meet and Network with 150 likeminded, innovative researchers

Watch this video to see what attendees had to say about our past event at MRMW Chicago 2014

MRMW Chicago 2014 Video Highlights from Merlien Institute on Vimeo.


For more details about MRMW Africa 2014, please visit MRMW.NET or contact Jens Cornelissen at gro.neilrem@snej.

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