Vitality's Google-powered AI tool builds on Discovery Health’s PHP

Building on Discovery Health's Personal Health Pathways (PHP), Vitality and Google have paired up to introduce Vitality AI. This new platform — which will combine Google Cloud's advanced AI and data analytics with Vitality's health statistics and behaviour-change expertise — looks set to revolutionise how we understand and manage our health.

6 Nov 2025

Georgia Lewis Anderson hosted the Vitality AI launch in London, England. Image supplied.

PHP has proven its ability to reach those who need it most: 65% of activations are from members with chronic conditions, and 41% from previously health-unengaged individuals.

Early data shows a 5.7x increase in cancer screenings, a 2.3x rise in GP visits, and a 17.3x uplift in digital health actions – clear evidence of PHP’s power to close care gaps and enable early detection and prevention.

Vitality AI enhances the intelligence, speed, and scalability of PHP’s personalisation engine – without changing its core design.

Vitality’s AI platform will use Google Cloud’s Vertex AI platform and Gemini models, integrating them with Vitality’s health and lifestyle dataset.

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Adrian Gore, founder and group chief executive of the Discovery Group, said: “By bringing together Google’s technology and AI capabilities, and our unique data sets and understanding of behavior change, we will have a never-before-seen capability and understanding of a person’s health, coming together in a way that personalizes and empowers millions of people to take control of their health.”

Vitality's de-identified dataset comprises more than 2,800 dimensions, such as lifestyle behaviours, health data, clinical risk, and propensity for incentives that drive behaviour change.