Mexico slams Trump's 'discriminatory' immigration ad

Kristi Noem in the advertisement.

Describing the advert as “discriminatory,” Sheinbaum also committed to introducing legislation to prohibit this and similar types of messaging.

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In the advertisement, US Homeland Security Secretary Kristi Noem says they will hunt down illegal immigrants, it also features men being handcuffed and being put into law enforcement vehicles.

A Mexican government agency responsible for preventing discrimination reported receiving an overwhelming number of complaints. Last week, it sent a formal request to broadcasters urging them to pull the ad, stating that it “contains a discriminatory message, violates human dignity, and may encourage acts of violence” against migrants.