The fund's highlight is a chance for three individuals to win an all-expenses-paid trip to the Cannes Lions International Festival of Creativity in 2025.
The fund will sponsor entries to the Cannes Lions Festival of Creativity 2025, in collaboration with local agencies and non-profits, to enhance the visibility of African creative work.
The pre-launch event will be held on 12 September 2024 in Johannesburg and is expected have over 500 attendees to discuss the fund's potential in empowering African talent with resources, mentorship, and global exposure.
“We would like to extend our heartfelt thanks to our esteemed partners, , Spur, and other incredible African brands who have supported this initiative. Their commitment to fostering African creativity is invaluable," said Peter Ukhurebor, founder of Black At Cannes.
Adds Vuyo Henda, chief marketing officer of Spur Corp: "Creativity means pushing the boundaries of what’s possible and embracing new, unexpected ideas. Brands can elevate their creativity by deeply connecting with their consumers and the realities they face, showing genuine care to create impactful and meaningful work. It’s about making courageous choices so that whatever is created resonates on a deeper level."
An exclusive membership programme will also be introduced, offering members access to a jury team for tailored Cannes Lions entry advice and connecting them with a global network of Black creatives.
