10 Oct 2016 Contact us Submit news Advertise on biz List your company Home
  My account
Ad on Bizcommunity

Marketing & Media South Africa

Ad on Bizcommunity

Snapping to Snapchat and the cost of 'impersonalisation'

All eyes are on Snapchat as its parent Snap is readying a 2017 share offering. Little wonder as it has over 8 billion video views a day. Fittingly, Ashleigh Butterworth shares how to leverage Snapchat to boost your brand.

Keeping things digital, Vaughan Patterson writes that the cost of impersonalisation is the new business disruptive - thanks to Amazon, Netflix and more. He offers four tips to consider when executing personalised, multichannel or omni-channel projects.

Also trending in the social space, we feature Marianne Thamm of the Daily Maverick's views on the #HlaudiHasFallen happening, and I investigate how your well-planned website could actually be driving away customers. It's not clickbait, I promise.

Lastly, while it makes sense to visit our Marketing & Media page regularly if this Is the industry you work in, it also makes sense to visit Bizcommunity's other industry portals. We have 18 in total, with the ideal mix of top quality multi-industry, African and Press Office news posted daily to broaden your business horizons. Get navigating now...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Navigate Bizcommunity to where the business is
Navigate Bizcommunity to where the business is
[Issued by Bizcommunity.com] An increasing number of our core advertising, marketing and media audience and other professional subscribers are discovering that navigating editorial offerings across Bizcommunity's 18 multi-industry portals makes good sense... read
Yes, it's intentionally upside down... Hlaudi Motsoeneng, chief operating officer of the SABC, holds the corporation's first quarterly media briefing in Johannesburg on Wednesday, 28 January 2015. Picture: SAPA stringer. ©
#HlaudiHasFallen: End of the road for the SABC emperor and his board

Marianne Thamm

If you had to puff up a word cloud of the SABC board's Wednesday presentation to Parliament's Portfolio Committee on Communications it would read something like this: "fraudster, disrespect, dysfunction, institutional genocide, Verwoerd, cowboy conferences, a dog show, remove Hlaudi Motsoeneng, dissolve the board"... Read

Is your website driving away customers?
Is your website driving away customers?

Leigh Andrews

US consumers in particular are very discerning when shopping online, so much of the global ecommerce research stems from there, but it's more than just a 'Western concern'. Here's why African business should take online shopping cart abandonment into account locally and when selling to an international market... Read

The cost of impersonalisation is the new disruptive
The cost of impersonalisation is the new disruptive

Vaughan Patterson

Our appetite for tailored, customised, and personalised service is bigger now than ever before, largely due to the ability to gather and crunch data from online sources. The result is that businesses like Amazon can automatically suggest other products that actually do suit our tastes or, at the very least, perusal and buying patterns... Read

IAB Digital Summit & Bookmarks
IAB SA introduces Bookmarks entry workshops
IAB SA introduces Bookmarks entry workshops

Issued by IAB South Africa

Do you want to ensure your Bookmarks entries stand the best possible chance of scooping an award? This year, the IAB Bookmarks 2017 will be running informative how-to-enter workshops... read
LOERIES CREATIVE WEEK DURBAN
Brought to you by BBM
KFC and Ogilvy lead in Loeries Official Rankings 2016
KFC and Ogilvy lead in Loeries Official Rankings 2016

Issued by Loeries

KFC, Chicken Licken and Nando's are ruffling feathers as the top three brands on the Loeries Official Rankings, while Ogilvy & Mather Johannesburg has been named the number one agency for 2016... read
Read more

Sustainability month
Celia Collins from Carat, handing over the 2016 MOST award for best media owner - cinema category award to the Cinemark sales team - Claire Smith, Eric Blignaut, Kim Cox, Lynne Marshall and Leslie Adams.
#SustainabilityMonth: How Cinemark is walking the CSI talk

Leigh Andrews

Cinemark, part of the Ster-Kinekor family, recently took home the best media owner in the cinema category MOST award. Motheo Matsau, chief marketing and sales officer of Ster-Kinekor Theatres explains how this is proof of their winning CSR strategy... read
Wahl, Ingarfield and Du Plessis.
#SustainabilityMonth: The immersive consumer experience

Leigh Andrews

Some brands are taking event activations to the next level by creating beautifully conceptualised spaces as a new touchpoint to enhance consumer experiences. Here's how Pernod Ricard has done so, while keeping sustainability top of mind... read
Read more
Marketing
Flysafair takes off with TimeOne

Issued by TimeOne Group

Top online marketing tools for small and midsize businesses

Boris Dzhingarov, Issued by Monetary Library

Practically everything is unimportant

Dina De Vine, Issued by Mortimer Harvey

IAS to attend AdForum Summit in US
IAS to attend AdForum Summit in US
The AdForum Worldwide summit 2016, which opens in the US today, will feature the Industry Agency Search & Selection Company (IAS), as part of a delegation with top marketing, advertising and communication industry experts... read
At the party while nobody is looking... #ShamelessSelfie - @farrenroper
#BehindtheSelfie with... Farren Roper

Leigh Andrews

This week, we find out what's really going on behind the selfie with Farren Roper, Microsoft's global engagement lead for collaboration. He also lets us in on their corporate sustainability stance... read
How to increase conversions on a website?

Issued by TimeOne Group

Advertising
Fresh Eye's Oliver Hermanus keeps it real

Issued by Fresh Eye Films

A screengrab from Noodles.
#SAFilmReel September 2016: Suhana Gordhan picks Greg Rom's Noodles
IDidTht's September SA Film Reel was judged by Suhana Gordhan, creative director at FCB JHB. She awarded the Best of Reel for Direction Craft to Greg Rom at Gentlemen Films for 'Noodles'. Here's why... read
International scientist unpacks real reason for advertising
International scientist unpacks real reason for advertising
Nicole Hartnett, marketing scientist and senior research associate with the Ehrenberg-Bass Institute for Marketing Science, recently addressed marketers, media strategists and planners, on 'The real reason why marketers need advertising'... read
Navigating the new advertising landscape

Issued by Greatstock

A Singapore Sling lifts the haze
A Singapore Sling lifts the haze

Damon Stapleton

I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram yoga studio inside a Turkish bath house. I have hair that is the opposite of short. Subsequently, whenever I go there I feel like I have a dead octopus on my head... read
[Newsmaker] Mthunzi Plaatjie
[Newsmaker] Mthunzi Plaatjie

Beverley Klein

Mthunzi Plaatjie has been appointed as the manager director of integrated agency, AVATAR's Cape Town office. Plaatjie has a wealth of experience in the industry having successfully launched BET Networks across Africa... read
Twitch
Twitch

Senzo Xulu

According to data, around half a million people worldwide find themselves within the context of advertising and communication... read

Ad on Bizcommunity


Branding
Branding lessons learnt from religion (Part 4)
Branding lessons learnt from religion (Part 4)

Jimmy Tembo

Jesus repeatedly taught about love, the relationship between God and man, man and God, and man with man. The denominator of this is that the teachings always had Man at heart, perhaps what we call customer-centric today... read
Bataung Memorial Tombstones unveils leading actress Sindi Dlathu as the new brand ambassador

Issued by Seven Colors Communications

123RF
The reality of perception

Mike Taberner

One of the age-old sayings is that "Perception is reality" and while many brands would like to think that they are immune to this, they are not... read
Lucozade SA promises a tasteful summer with new Lucozade Zero launch

Issued by Mode Brand Studio

Brand building in recessionary times - is your brand geared to weather the storm?
Brand building in recessionary times - is your brand geared to weather the storm?

Nicole Shapiro

Turbulence. It's a word that's on everyone's lips at the moment - from the highest rated economists, to businesses of all sizes, to the man on the street... read
Cinema
60-second short film by Bauke Brouwer selected for Filminute 2016

Issued by Narrative Truth

CRM
ROI on customer experience as simple as replacing these 'apps'
ROI on customer experience as simple as replacing these 'apps'

Johan Botha

Some might reason I am a bit of an "appsoholic" as I just cannot help myself when new apps are released. I have little self-control and just have to experience them! So the download begins... read
The customer experience ripple effect
The customer experience ripple effect

Mareli Smit

In celebration of Global CX Day today, 5 October 2016, it is perhaps time to look at customer experience with a different lens on... read
CSI
Grey Africa has a lifesaving story to tell

Issued by Grey

Technology goes pink this October!

Issued by Praesignis

Godllywood meeting focuses on the role of women in society

Issued by Universal Church of the Kingdom of God

Digital
Columinate is turning 8 and we're giving away a free research report

Issued by Columinate

Updates on Famous Brands, Woolworths and more - Win a R20,000 trading account with Sharebox

Issued by Analytix BI

Channel24 named official online digital media partner for 2016's Superbalist is Rocking the Daisies

Issued by 24.com

Stop gentrifying our internet #DataMustFall

Mia Arderne, Issued by Oxbridge Academy

Online marketing for small businesses in South Africa

Issued by Adclick Africa Media Group

What does VR really mean for brands and marketers?
What does VR really mean for brands and marketers?

Ricky Hendricks

I recently received a free Samsung Gear VR Headset, now before I lose the interest of all the iPhone and Apple product die-hards reading this, let me tell you a little bit about the experience... read
Direct Marketing
On The Dot, Pamphlets Division, Tembisa township tour

Issued by On the Dot

Education
Careers24 announces major partnership with global online learning company

Issued by Careers24

Entrepreneurship
Winners of Southern Africa All Africa Business Leaders Awards announced
Winners of Southern Africa All Africa Business Leaders Awards announced
The winners of the 2016 Southern Africa All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa were announced late last week and the highlights of the award ceremony screened on the network... read
Events & Conferencing
Keeping the energy up - Kim's five top tips

Issued by The Worx Group

Taking your team away? Here's what to remember...

Issued by The Worx Group

Opportunity everywhere: ICC annual meeting

Issued by The Worx Group

The Worx Group internship programme

Issued by The Worx Group

More clients sail towards Tenfour Media

Issued by Tenfour

New team leader for on-site and logistics - Rocky Phiri

Issued by The Worx Group

Media
AEEI and Vodacom SA ranked top most empowered companies 2016

Issued by Independent Media

Oomph! Media and Nfinity make waves with new partnership

Issued by Oomph! Africa

Team Independent wins at Digital Media Africa Awards

Issued by Independent Media

Information Regulator nominations finally approved

Issued by IAB South Africa

Mobile
Pypestream appoints general manager to drive growth in South Africa

Issued by Pypestream

Online Media
Yahoo launches 'Newsroom' for hot topics
Yahoo launches 'Newsroom' for hot topics
Yahoo on Tuesday unveiled its latest mobile news application, using both algorithms and user choices to deliver the most relevant updates with a social twist... read
OOH
[Newsmaker] Veronica Katay joins Outdoor Network
[Newsmaker] Veronica Katay joins Outdoor Network

Beverley Klein

Veronica Katay has joined Outdoor Network's Johannesburg office as key accounts manager. She has 20 years experience in the media and out of home industry... read
AMASA Joburg October forum - The Road to Outdoor

Issued by AMASA

Production
Kwesta and Ross 'Dabone' McDonald create a track in the new Volkswagen Polo Beats

Issued by Arcade Content

Africa is on fire in Khuli Chana's star-studded new music video

Issued by Egg Films

A Revolution in South African lighting

Issued by Gearhouse SA

Director Rob Smith joins Velocity

Issued by Velocity Films

Radio
Love and music in October - OFM gives back

Issued by OFM Radio

Recruitment
Taking local government to the top in talent resourcing

Issued by Ayanda Mbanga

Research
#AspirationsReport 2016: What South Africans really want
#AspirationsReport 2016: What South Africans really want

Leigh Andrews

The current South African aspiration crisis should come as no surprise, as consumers struggle daily with the reality of simply not being able to afford what we want. Here's what the UCT Unilever Institute's 18-month long countrywide research means for marketers... read
The black rainbow
The black rainbow

Mogorosi Mashilo

There's continued frustration from black consumers, as some brands still do not fully understand them... read
Social Media
Snapchat - The Millennial market whisperer

Fagan Abraham, Issued by Dentsu Aegis Network

How to leverage Snapchat to boost your brand
How to leverage Snapchat to boost your brand

Ashleigh Butterworth

With over 8 billion video views a day, it's time that your business learnt a bit more about Snapchat. After a slow start in 2012, app downloads have sky rocketed this year, which means now is the ideal time to get acquainted... read
Mercedes-Benz SA launches South Africa's first automotive Facebook Messenger Chatbot

Issued by iProspect

Sponsorship
Surprise meets paixão with KIA and Vida e Caffè

Issued by Kia Motors South Africa

The Gauteng Sport Awards: Octagon tops the scoreboard

Issued by Octagon South Africa

Octagon introduces new agency brand: What's next?

Issued by Octagon South Africa

TV
Private Property sponsors exciting new reality TV show

Issued by Private Property

Youth Marketing
Defining work for a new generation
Defining work for a new generation

Danette Breitenbach

The nature of work has changed and the design of the workplace and spaces of the future will influence the human mind in the workplace. The role of millennials in the workplace, the way they think and work, are an important aspect of this... read
123RF
Five tips to win the youth over for brand managers

Antoinette Pombo

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf... read
International
Snapchat eyes 2017 share offering: report
Snapchat eyes 2017 share offering: report
Snapchat's parent Snap is readying a 2017 share offering, which would bring to Wall Street one of the most prominent of the venture-backed tech "unicorns," the Wall Street Journal reported on Thursday... read
Twitter plunges 19% on report Google won't bid
Twitter plunges 19% on report Google won't bid
Twitter shares plummeted 19 percent on Thursday following a report that Google has decided not to bid for the social media company... read
Entries open for New York Festivals International Advertising Awards
Entries open for New York Festivals International Advertising Awards
The 2017 New York Festivals International Advertising Awards is now open for entries. Entries submitted by 16 December 2016 can save 10% of their entry fees by using the code NP2017... read
The One Club and Art Directors Club merge
More International
Africa
Messenger Lite for Android hits Kenya, Tunisia
Messenger Lite for Android hits Kenya, Tunisia

Andy Walker

In its valiant attempt to connect the entire world using its software and infrastructure, Facebook has announced a new lite version of one of its most popular apps - Messenger Lite... read
Internet.org awards African innovation
Internet.org awards African innovation
Internet.org presented six Innovation Challenge in Africa awards to what it considers leading examples of ideas, apps, websites and/or online services... read
Digital finance 'vital for Africa'
Digital finance 'vital for Africa'
The prevalence of cash in sub-Saharan African economies continues to fuel financial exclusion, preventing small businesses from accessing credit and driving inefficiencies at government level, says Daniel Monehin, MasterCard's division president for sub-Saharan Africa... read
More Africa
Business
How to maximise your ROI on postgrad studies
How to maximise your ROI on postgrad studies
It seems the best time to inject more skills and knowledge into your career is when making the shift to middle or senior management... read
Multimedia
Episode 37: Influencer Marketing with Lisa Partington
Episode 37: Influencer Marketing with Lisa Partington
Lisa Partington, Social Media Brand Manager @ Coca-Cola Customer Interaction Centre, joins us on the show to us about how social media influencers can be used to create marketing value for brands. - View/Rate
New business
  • Stratitude wins Miss Mamelodi Sundowns PR account - more info
  • Brand Union wins Arise account - more info
  • Integr8 partners with Tintri Inc - more info
  • Y&R South Africa wins Amstel Lager account - more info

More accounts  Submit a New account
New appointments
  • Vuyi Mpofu named Subaru brand safety ambassador - more info
  • VIMN Africa appoints senior channel director - more info
  • New communications manager appointed for Wines of South Africa - more info
  • Media24 appoints Sathekge as new communication head - more info

More people  Submit a Person
Jobs offered
Media Sales Executives - Cape Town
Topco is running a group recruitment evening on the 6 October 2016 for you to be the next top sales executive. Read more >>



Creative Director - Cape Town
RogerwilcoHard thinking creative director sought to join multi-award winning independent digital agency with a client list of local and international blue chip clients. Read more >>



Infrastructure Manager - Exhibitions/Events - Johannesburg
Scan DisplayScan Display is looking for an infrastructure manager to oversee all event and exhibition infrastructure projects. Exhibition industry experience is advantageous. Send CVs to heather@scandisplay.co.za. Read more >>



Sub-Editor/Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a sub-editor/journalist who wants to work in online media. Read more >>



Database Assistant - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced database assistant. (Ref. LSW20/355/0916). Applications close 19 October 2016. Read more >>



Junior Researcher - Cape Town
Ayanda Mbanga CommunicationsStellenbosch University currently seeks to appoint a suitably qualified and experienced junior researcher (Ref. LSW20/350/0916). Applications close on 19 October 2016. Read more >>



Graphic Designer - Sandton
So InteractiveWe are looking for a very strong Graphic Designer that can design and grow our client's brand through creative solutions. Read more >>

Junior Customer Support - New Media Skills - Johannesburg
Support and maintain websites providing content and using social media tools, ensuring maximum return for customers. This is a junior position and on the job training will be provided. Read more >>


Copywriter - Port Elizabeth
A PR agency in PE is looking for a high-level copywriter. The candidate should have a passion for the written word and five years' experience in PR or journalism. Read more >>


Sales Person - Johannesburg
Digital multimedia supplier looking for a candidate to join their media sales team. Required to develop client relationships and grow accounts within media and brand activations. A rewarding career! Read more >>


Key Accounting/Sales/Marketing Exec - Johannesburg
Lumoss Mouldings is looking for a key accounts/sales executive for our corporate division. Must have a degree in marketing. Read more >>





New events to diarise
GIBS Digital Disruption and Innovation
GIBS - 25 Oct 2016, Johannesburg


Short course in customer experience practice
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


Mastering Sales and Marketing Using Social Media Tools
NES Consulting - 16 Nov 2016 to 18 Nov 2016, Johannesburg


Government media - essential tools for communicators and journalists
Sol Plaatje Institute - 21 Nov 2016 to 25 Nov 2016, Grahamstown


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 13 Feb 2017 to 17 Feb 2017, Grahamstown


User Interface Design (UX Design)
Multidimensions - 24 Feb 2017, Cape Town


Essentials of newspaper management
Sol Plaatje Institute - 13 Mar 2017 to 17 Mar 2017, Grahamstown



Ad on Bizcommunity


Upcoming events
ITWeb Digital Economy Summit 2016 - 11 Oct 2016 to 12 Oct 2016, Johannesburg
TWeb's Digital Economy Summit endorsed by CIO Council will simplify and demystify what it means to go digital. Read more >>

Masters of Business Lunch and Learn
PR Expert - 11 Oct 2016, Johannesburg | 12 Oct 2016, Johannesburg


Noticeboards
Free BBBEE Training and Tour of FET College
[Other] Sparrow Enterprises FET College (Pty) Ltd, in conjunction with Aspiris, will present comprehensive training on the amended BBBEE codes including a tour of our FET College in Sophiatown Johannesburg.
SME Exhibition
[Other] #SMEScaleUp is for entrepreneurs that want to learn strategies to grow their businesses. You will gain insight on how to manage business compliance and how forward-thinking SMEs have scaled their businesses against all odds.

More noticeboards  Submit a Noticeboard
Quotes
Nikos Kazantzakis
"In order to succeed, we must first believe that we can."
Alexander the Great
"There is nothing impossible to him who will try."
Gordon B. Hinckley
"Without hard work, nothing grows but weeds."
John F. Kennedy
"As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them."
William James
"Believe that life is worth living and your belief will help create the fact."

More quotes  Submit a Quote

Ad on Bizcommunity
Ad on Bizcommunity




MULTIMEDIAAll | Galleries | Audio | Video | Images
Fak'ugesi African Innovation Festival
Episode 37: Influencer Marketing with Lisa Partington

Twitter bird white  Twitter
RichSimmondsZA
@RichSimmondsZA
#BLOG : Marketing - CONTENT Engagement, Entertainment and Experience https://t.co/BEFgvfnVl9 #marketing https://t.co/x89hVRIORC
B2Community
@B2Community
How to Spot a Top Sales Producer https://t.co/ikrpRLpdrH
BaneleRewo
@BaneleRewo
The latest Creatives & Entrepreneurs Times! https://t.co/oJWN5w64lg Thanks to @neriahlakotsa @CommyInABenz @teamgloria_ #news #sa
RWW
@RWW
5 IoT innovations that can't advance without wireless power https://t.co/3dV8weoMi8 #IoT #Tech #Wireless https://t.co/IG7ozFgdPr
More tweetsFollow

Industries

Follow us
FacebookTwitterLinkedInYouTubeGoogle+InstagramDownload appRSS


Follow us
FacebookTwitterLinkedInYouTubeGoogle+InstagramDownload appRSS


Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to marketingnews@bizcommunity.com and exclusive opinion pieces to contributors-marketing@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Cape Town, 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Tel +27 (0)21 404 1460
© 2016 Bizcommunity.com. All rights reserved. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

iabsaimminstitute
Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to DAILY.