Invited guests arrived at the Media24 premises in Auckland Park, where they were made to feel welcome by key account managers, sales support and special projects staff. After an opening presentation, muffin, and coffee, everyone embarked on the tour bus and braved the Johannesburg traffic towards the desired destination of Tembisa.
Local residents, living within a variety of low and middle-income households, opened their doors to welcome over 60 guests into their homes. All participants were surprised at just how accommodating these residents were, who took delight in all the attention that was shown.
The objective of this tour is to open up new markets to On the Dot’s clients. Rico Brand, On the Dot’s Pamphlets Division General Manager, commented: “By talking to the residents whose homes we visited and noting the type of possessions they purchased. Invited guests actually see individual product preferences. Everyone who participated in the tour comes away with a new experience, as well as greater insights into their customers”.
After visiting numerous homes, On the Dot’s guests experienced a traditional lunch, served at “ Busy Corner also known as Imbizo”, where the food was braaied to satisfy everyone’s appetite. All agreed that this was a unique experience, definitely worth repeating!
On the Dot Pamphlet distribution provides access to demographically targeted consumer markets offering a reliable accurate, efficient and cost effective direct marketing communication platform. Our national infrastructure distributes to 15.2 million homes in South Africa as well as over-border.
Visit our website www.onthedot.co.za or contact us for more information
GAUTENG:
Media Park,
69 Kingsway Avenue
Auckland Park, 2092
Johannesburg
Tel: +27 11 713 9936
CAPE TOWN:
2 Nereida Street,
Paarden Eiland
Cape Town
Tel: +27 21 530 7054
DURBAN
Unit 15A
Aloefield Crescent
Springfield Park, 4051
Durban North
+27 31 579 8900
