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Marketing & Media South Africa

Innovating online beyond click-throughs

It's all about digital innovation this week, with Andre Steenekamp writing that SA's ad industry must not regress to using outmoded digital metrics for ROI - if you're one of the agencies regressing to click-through rates as their key measure for success, best you rethink your measurement strategy as the world speeds towards doing everything online.

One agency that got the memo on this is Hero, which recently won the City of Cape Town's communications and PR account. MD Andrew Hall explains how his team of marketing MacGyvers are tackling the task with passion by being inventive, creative and using whatever's at hand to get the job done and provide the best possible results and returns.

Thabiso Moloi offers tips on what to do if you've take the plunge to creating great online content that no one seems to be noticing. Take a step back and check that you're actually telling a great story that educates and entertains while delivering the right message to the intended audience - influencer marketing may be the step you're missing.

Do your research, rethink your strategy... go forth and innovate!

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BizWeekly top stories
SA's ad industry must not regress to using outmoded digital metrics for ROI
SA's ad industry must not regress to using outmoded digital metrics for ROI

Andre Steenekamp

South Africa's advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country's leading agencies... Read

Hall with some of the Hero team against the Cape Town backdrop.
#InnovationMonth: Marketing a superHero city

Leigh Andrews

Hero agency MD Andrew Hall talks us through the intricacies of effectively marketing a city that's so cosmopolitan yet still uniquely African (hello Cape Town), and why the Hero team is perfectly positioned to do so... Read

Image credit: Webfluential
Have great content but no one is noticing it?

Thabiso Moloi

Ideating and crafting a great piece of content is one of the most fulfilling and great achievements for any content creator... Read

Cannes Lions
#CannesLions: Time for the brave
#CannesLions: Time for the brave

Danette Breitenbach

Courage is most difficult to harness and deploy in advertising. These are the words of Andy Rice, who facilitated a panel at Ster-Kinekor and Cinemark's Cannes Lions Edit event, which showcased the best of Cannes 2016... read
#CannesLions: The good, the diverse and the insane
#CannesLions: The good, the diverse and the insane

Danette Breitenbach

This year's overarching trend that came out of Cannes Lions is that of technology. However, technology on its own is nothing; it is the creative behind it that makes it meaningful in peoples' lives. read

INNOVATION MONTH
Thurgood and Raphaely
#InnovationMonth: "Repetition is a dirty word"

Leigh Andrews

Associated Media group CEO Julia Raphaely talks us through the collaborative benefit of shifting from silo structure and instead having creatives work with other creatives, as well as how they continue to innovate and shine despite market conditions on the downturn... read
Gabi Esposito and Jarred Plug, Skinny Scoop founders
#InnovationMonth: The inside Scoop on award-winning ice cream

Pasqua Heard

Last week, Skinny Scoop won the Editor's Choice Award for the annual South African Food Review - a notable achievement for a product that has been in existence for just over a year. The founders of the delectable, health-focused ice cream, Gabi Esposito and Jarred Plug, share the backstory... read
Promoted content
An in-depth look into advanced visualisation

Frans Vermaak, Issued by Praesignis

Photographer: Anton Robert. Photo courtesy of Nu Metro Cinemas.
#InnovationMonth: First 4DX campaign airs later this month
At the end of September, Popcorn Cinema Advertising's first 4DX advertising campaign will screen at Nu Metro's 4DX cinemas at the V&A Waterfront in Cape Town, The Pavilion in Durban and at Hyde Park in Johannesburg... read
Ice Town iconic landscape. Image credit: © Steve Brown, BBC Worldwide.
#InnovationMonth: Documenting real life beyond 'reality TV'

Leigh Andrews

Reality TV shows usually display lives of excess, greed and overspending. But imagine instead choosing to live somewhere positively freezing and in total darkness for a third of the year... read
Image source:
#InnovationMonth: Flourishing in the new age of connection

Sindy Peters

Futurist, innovator and Autodesk's explorer in residence Jonathan Knowles recently addressed attendees at this year's Autodesk University Extension South Africa (AUx) event... read
Lusanda Worsley
#InnovationMonth: Building an EMPIRE

Beverley Klein

Innovation is all about change, which is why Lucy Worsley and her company, EMPIRE, are at the forefront of innovation in the SA advertising industry, having recently become the first African-owned Innovations Agency... read
#InnovationMonth: Ditch the box
#InnovationMonth: Ditch the box

Jane Stevenson

You've heard it before, "think outside the box." But what if we scrap the box... read
#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparkles
#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparkles

Leigh Andrews

J.C. Le Roux was recently hailed in the Ask Afrika Icon Brands Survey, taking home the category win for the sixth time. Jackie Olivier, global marketing manager of sparkling wines at Distell, explains their innovation focus. read
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Biz Takeouts
[Biz Takeouts Podcast] 189: getTOD app co-founder Shannon Makrill
[Biz Takeouts Podcast] 189: getTOD app co-founder Shannon Makrill
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Shannon Makrill... read
Marketing
Mbongiwork's disruptive #VWAdentureWorld draws crowds at the SA Festival of Motoring

Issued by Mbongiworks

Marketing to Millennials - how to engage with these young, dynamic and demanding consumers

Issued by Knowledge Resources

The value of data for business decisions

Issued by iProspect

Digital marketing isn't about the tools - the customer still rules
Digital marketing isn't about the tools - the customer still rules

Joseph Neusu

Most marketers and entrepreneurs make the mistake of assuming that devices, websites and apps are the main cornerstone of digital marketing instead of the customers... read
Using Twitter bot to change 'refugee' to 'human being' creates 100 million impressions
Using Twitter bot to change 'refugee' to 'human being' creates 100 million impressions

Adrien Dawans

Native VML wanted to create a healthy conversation on social media about the dehumanising connotations of the word 'refugee' and remind the world that these people are human beings with real fears, hopes and dreams... read
A millennial's take on rewarding his generation
A millennial's take on rewarding his generation
If anyone has intimate knowledge about what millennials think about rewards programmes, it's millennial entrepreneur, founder and managing director of mobile rewards platform, TuYu, Ruan Geyser... read
Advertising
JWT's Ford Spitfire - a combination guaranteed to deliver awesome performance

Issued by Spitfire Films

Get your content more visible online via native advertising

Issued by TimeOne Group

Where did all the research go?
Where did all the research go?

Desiree Gullan

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding... read
KFC Head cook, Sam Mdluli (who has been with KFC for 25 years) and J'Something
KFC's return to 'It's Finger Lickin' Good'

Cari Van Wyk

In 2012, KFC changed their tagline to 'So Good', but South African consumers, stubborn as they are, never stopped licking their fingers... read
True story TV commercial and feature movie deliver the same crisp message

Issued by Giant Films

Ad formats affect campaign results

Issued by Adclick Africa Media Group

This is not a sanitary pad

Issued by M&C Saatchi Abel

Jack-of-all-trades Mathee shows us various sides of his personality.
#BehindtheSelfie with... Jacque Matthee

Leigh Andrews

This week, we find out what's really going on behind the selfie with Jacque Matthee, new ECD of Y&R SA's Johannesburg office... read
Branding
Would you buy a property from you?
Would you buy a property from you?

Charlotte Vermaak

If you can't answer that question, it's time to work on your personal brand. People choose who they do business with based on a number of different factors, including presentation, demeanour, experience and passion... read
South Africa's top 50 corporate brands
South Africa's top 50 corporate brands
Brand Finance, a brand valuation and strategy consultancy that annually measures the world's most valuable brands, in partnership with Brand South Africa, has launched a table displaying the top 50 corporate brands in South Africa... read
Technology has levelled the playing field
Technology has levelled the playing field

Bogosi Motshegwa

In today's world; there needs to be something deeper and probably less tangible that influences people's behaviour, attitude, decisions and most importantly; builds loyalty... read
CRM
Customers need to know they're valued

Boris Dzhingarov, Issued by Monetary Library

The journey toward greater customer-centricity

Issued by Effective Intelligence

Design
Five tips for creating a great business logo
Five tips for creating a great business logo

Charles Mburugu

A logo is basically the visual representation of a brand. Nike, McDonalds, Apple and Google logos are some of the most recognisable in our world today... read
Digital
Just digital is just not enough

Carryl Harvey, Issued by Amorphous

Check out the latest JSE-listed results and win a R20,000 trading account with Sharebox

Issued by Analytix BI

CIOs and CMOs - Aligning to deliver great digital experiences
CIOs and CMOs - Aligning to deliver great digital experiences

Rich Hillebrecht

The engine of the global economy is increasingly transitioning towards digital services. Businesses are shifting focus from mass-manufactured, mass-marketed... read
123RF
Why social data analysis needs human understanding

Chris Waldburger

Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new frontier in gauging public sentiment... read
Direct Marketing
The Assegai Awards - making it memorable!

Issued by Assegai Awards

Events & Conferencing
Get ready for SABC Education SA Innovation Summit 2016!
Get ready for SABC Education SA Innovation Summit 2016!
Taking place from 21 to 24 September 2016 at the Birchwood Hotel in Ekurhuleni. The SABC Education SA Innovation Summit invites all entrepreneurs, innovators, thought-leaders, inventors and policymakers to secure their seat. read
Magazines
Fresh Living celebrates ABC results on eve of 100th issue

Issued by John Brown

Media
The MediaShop receiving their MOST Media Agency of the Year Award.
It's the MOST wonderful time of the year

Danette Breitenbach

The MediaShop Johannesburg and DStv took top honours at last night's MOST Awards, with The MediaShop taking home the MOST Full Service Media agency 2106, a category that the Media Shop has won in five previous years... read
Online Media
Three tips to ensure your company blog is an asset, not an anchor

Boris Dzhingarov, Issued by Monetary Library

SA ePublications - The breadth and depth of African-rich content

Issued by Just Perfect

Website redesign for London's premier handyman service

Issued by Bluegrass Digital

OOH
Why advertising to the commuter market makes good sense
Why advertising to the commuter market makes good sense

Terry Murphy

The commuter market is the country's single biggest consumer market, comprising approximately 22.6 million people and offering a valuable opportunity to advertising and media planners. read
PR & Communications
PR services iceberg
The PR services iceberg

Dominique Pienaar

There is a misnomer that delivering public relations (PR) services is easy - that it is the cheaper alternative to advertising and that determining its value is as simple as knowing what an Advertising Value Equivalent (AVE) is... read
PRISA welcome address

Issued by PRISA

Production
Small body, big power - the EOS M5, a new flagship mirrorless camera from Canon

Issued by Canon SA

NRF 'The Path less Travelled' directed by Mpho Twala

Issued by Velocity Afrika

Research
Update on PoPI
Update on PoPI
With the South African National Assembly voting in favour of the appointment of the Information Regulator for the Protection of Personal Information Act last week, South African businesses are urged to comply with PoPI prior to the end of the grace period... read
Retail
How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Stefan Abro

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers... read
Social Media
Short and sharp social media campaign sees the Elvin brand soar

Issued by Boomtown

Keeping comments safe on Instagram
Keeping comments safe on Instagram
When they first created Instagram, Kevin Systrom and Mike Krieger wanted it to be a welcoming community where people could share their lives... read
Five ways to win with social media strategy
Five ways to win with social media strategy
There's no correct way to ensure your brand engages successfully with consumers on social media. However, as with most relationships, it's important to keep some key principles in mind like having a grasp of consumer insights, being fluent in internet culture, staying true to the brand and being tech savvy. read
Did you just hire your worst social media manager yet?
Did you just hire your worst social media manager yet?

Skhumbuzo Tuswa

It's another bright morning under blue skies. "TGIS (Thank God It's Spring) - could be a nice hashtag for that air freshener brand client," you think to yourself... read
Facebook accused of censoring iconic Vietnam War photo
TV
Urban Brew Studios employee among International Emmy Awards judges

Issued by Urban Brew Studios

Small business comes to new DStv channel weekend block, SME Zone
Small business comes to new DStv channel weekend block, SME Zone
The dedicated block, launching on DStv channel 412, is an extension of Times Media's finance and news channel, Business Day TV. It follows the success of programmes like The Big Small Business Show, now in its fourth year... read
FOX Life comes to African TV screens this October
FOX Life comes to African TV screens this October
Mark '3 October' in your diary if you're a fan of TV shows like America's Next Top Model, Empire and Real Housewives of Atlanta, as these are all set to feature with the debut of new pan-African channel FOX Life... read
Youth Marketing
HDI's Junior Board of Directors: Future leaders in the making

Issued by HDI Youth Marketeers

International
Android TV coming your way thanks to Ericsson and Google
Android TV coming your way thanks to Ericsson and Google
Ericsson's call for a more open and collaborative approach in the TV industry has led to a new partnership with Google as the media industry shifts increasingly away from its terrestrial past towards broadband and the cloud... read
2016 ADC Young Guns winners
2016 ADC Young Guns winners
On 22 September an award ceremony will be held for the 30 creatives representing eight countries who won in the newly reinvented Art Directors Club (ADC) Young Guns programme... read
More International
Africa
Over 500 entries for Digital Lab Africa project
Over 500 entries for Digital Lab Africa project
There are over 500 entries from 30 countries to Digital Lab Africa, confirming Africa's creative muscle in multimedia content... read
More Africa
Business
Five points to remember for your small business' financial health
Five points to remember for your small business' financial health

Charles Mburugu

In the past, all you needed was a great product or service for a successful small business, now managing your finances is just as important... read
10 secrets to thriving as an entrepreneur
10 secrets to thriving as an entrepreneur

Steven Cohen

While every entrepreneur is unique and each story is different, there is a common factor that unites them - they take risks, follow their dreams and pursue their passions... read
Multimedia
Episode 188: Shannon Makrill, Co-founder of getTOD.
Episode 188: Shannon Makrill, Co-founder of getTOD.
This week we take a closer at the newly launched getTOD ([[https://twitter.com/gettodsa @getTODSA]]), a free-to- download mobile application that allows users to connect with tradespeople to meet their particular needs, using location based tracking and reliable supplier availability in real time. - View/Rate
New business
  • Nfinity Group adds Spontaneity - more info
  • Publicis Machine wins Emirates Airlines - more info

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New appointments
  • Ole! Media Group appoints chief technology officer - more info
  • Publication team announced for Kouga Fountain - more info
  • Fortinet appoints SADC country manager - more info
  • Fortinet names Hutton regional vice president for Africa - more info
  • Titan Digital appoints Marika Ouwehand - more info

More people  Submit a Person
Jobs offered
Junior PPC Campaign Manager - Johannesburg
Exciting opportunity for a digitally minded university graduate to join one of SA's fastest growing digital agencies as a junior PPC campaign manager. Read more >>



Social Media Manager - Johannesburg
25AMAre you passionate about social media and looking to use your analytical skills to help manage brand awareness and promote customer service through the social media network? Read more >>



Campaign Manager - Johannesburg
Oomph! AfricaCampaign Manager position offered with dynamic African OOH and activation specialist. Give your career some Oomph! Read more >>



Junior Digital Media Campaign Manager - Cape Town
DQ&A Media GroupAn internet savvy individual required to manage delivery of digital media/ emerging campaigns and projects for clients; brand and acquisition focused web and emerging media campaigns (local and international clients). Read more >>



Search Trader - Cape Town
DQ&A Media GroupAn internet savvy individual to implement and optimise search advertising campaigns across various platforms. Responsible for analysis, reporting and acting as technical contact between account managers, clients and creative agencies. Read more >>



Creative/Marketing Assistant - Cape Town
Overhex Wines International seeks a multi-talented graduate to work within our creative/marketing department. The ideal candidate is a passionate individual, quick learner and competent in Adobe Creative Suite. Read more >>



Business Unit Executive - Cape Town
25AMAre you passionate about client service and bringing in new revenue and looking to use your skills to help manage brand awareness and promote customer service through our client network? Read more >>



Senior Art Director/Group Head - Johannesburg
Promise Brand SpecialistsPromise is seeking a senior art director with through-the-line experience. Read more >>

Graphic Designer - Pretoria
Medium size national agency requires a highly dynamic, creative and talented mid-level graphic designer for multiple projects. Read more >>


Lecturer - Durban
Creative Arts College is looking for qualified and experienced lecturers in the fields of film, music, photography, journalism and marketing. Email CV to jobs@creativearts.co.za - position in Durban. Read more >>


Executive Assistant - Johannesburg
Universal Transmedia - I love that productions, is in the business of sharing dreams through creative collaborations; and is searching for a dynamic, inspired and intelligent executive assistant to the COO. Read more >>


SEO Specialist - Online Marketing/PPC - Cape Town
Remote work opportunity for a skilled SEO specialist to join a WordPress and digital marketing agency that serves small to medium-sized businesses in the United States. Read more >>





New events to diarise
Creative writing and editing corporate publications
Institute for the Advancement of Journalism - 19 Sep 2016 to 23 Sep 2016, Johannesburg


Stakeholder engagement management
PRISA - 22 Sep 2016 to 23 Sep 2016, Randburg


Digital strategy for PR
PRISA - 27 Sep 2016 to 28 Sep 2016, Johannesburg


Internal communications with a purpose
Institute for the Advancement of Journalism - 5 Oct 2016 to 7 Oct 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 24 Oct 2016 to 28 Oct 2016, Grahamstown


Marketing, communication and customer relations
Enterprises University of Pretoria - 26 Oct 2016 to 28 Oct 2016, Pretoria


Brand Sustainability Conference
26 Oct 2016, Johannesburg


Become a Design Thinker
9 Nov 2016, Cape Town


Mastering Sales and Marketing using Social Media Tools
NES Consulting - 16 Nov 2016 to 18 Nov 2016, Johannesburg


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Upcoming events
The Real Reason Marketers Need Advertising - 21 Sep 2016, Johannesburg | 23 Sep 2016, Durban | 27 Sep 2016, Cape Town
Join Spark Media and Dr. Nicole Harnett at The Real Read Reason Marketers Need Advertising seminar and gain insight into consumer buying patterns. Read more >>

Vila Kasi Expo Festival - 22 Sep 2016 to 25 Sep 2016, Johannesburg
South Africa: Vilakazi Street, Orlando, Soweto - the one street in the world that has housed two Noble Peace Prize recipients, Mr Nelson Mandela and Mr Desmond Tutu. Read more >>

Chief Analytics Officer Forum Africa 2016 - 26 Sep 2016 to 29 Sep 2016, Johannesburg
Harness the power of analytics for South African organisations with the Chief Analytics Officer Forum Africa - 26-29 September. Read more >>

Vila Kasi Expo Festival
Vilakasi Holdings (PTY) LTD - 22 Sep 2016 to 25 Sep 2016, Johannesburg


Want to become a photographer?
Orms Cape Town School of Photography - 24 Sep 2016, Cape Town


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[Other] Investing in offshore property in the EU, Malta. Whether for buy-to-let, residency or investment, anyone can own property.
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Quotes
Willie Nelson
"Once you replace negative thoughts with positive ones, you'll start having positive results."
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Episode 188: Shannon Makrill, Co-founder of getTOD.
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