26 Oct 2015Contact usSubmit newsAdvertise on bizList your companyHome
  My account



Marketing & Media South Africa

The changing face of communications

Today sees the start of our Special Focus on Communications. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints global communications trends as well as the current media view on PR and how these two industries can better work together.

In Marsland's latest [TrendTalk] column she also focuses on the hashtag revolution, especially in light of how last week's student protests about fee increases became a national 'movement' by mid-week, rallying support across South Africa via multiple hashtags.

According to Dee Stephens, the line between content marketing and SEO is also blurring - instead of opponents, they actually work hand in hand like a well-oiled machine. That's because SEO or Search Engine Optimisation has always been about providing the best online user experience through great content your readers can't help but engage with.

Rounding out this edition's thought leadership, Danette Breitenbach reports back from the [ITWeb Social Business Summit] that we need to get busy as social is here - the next big thing is now, with social media a boon to businesses.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Focus on Communications
PR: the job for the decade

Louise Marsland

This is the time for PR to shine. There has never been a more challenging space, nor a time when public relations skills in earned media are critical in the content revolution sweeping the marketing communications industry globally... read
The new role of the PR professional

Chirene Campbell

If you, like me, are in the PR and communications industry, you'll know that it's virtually impossible to remain out of touch with anybody beyond an hour or two... read
Who really safeguards a company's reputation?

Daniel Munslow

Let's take a step back to good old reputation management - the cornerstone principle of safeguarding a company's good name. In the past, it was a function almost exclusively dedicated to the corporate affairs teams... read
Does your PR campaign fit into your customer's pocket?

Andre Fourie

The PR industry is in a battle for consumers' attention. Time magazine earlier in 2015 reported that the average human attention span now sits at eight seconds, down from 12 seconds in 2000. read
The 'truth' about PR - IPRA report back

Ingrid Lotze

Integrity and trust were the key themes that dominated the International Public Relations Association (IPRA) world congress held in Johannesburg last month... read
Current media view on PR

Louise Marsland

Six editors and senior journalists were polled to find out their views on current working relationships with the public relations industry, as well as what their needs are in a leaner, under-resourced media industry... read
Crisis management in times of scandal

Janine Hills

Bizcommunity.com Contributing Editor, Louise Marsland, asked leading reputation management executive, Janine Hills, the CEO of Vuma Reputation Management, for comment on crisis management process... read
The age of smart PR is imminent

Marcus Brewster

Dinosaurs roamed the earth in 1986 when I first entered the world of PR. My first job was as Promotions Manager in the music business and I arrived in the industry right at the tail end of the telex machine... read
Loeries Creative Week Durban
Impact BBDO, King James and Ogilvy Johannesburg Top Loeries Rankings

Issued by The Loeries

Egg tops Loerie rankings; Arcade off to a dream start

Issued by Egg Films

Biz Takeouts
[Biz Takeouts Podcast] 154: Rugby players and social media, introducing Super Scouts
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Eugene Eloff from Super Scouts... read
Marketing
The blurred line between content marketing and SEO

Dee Stephens

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine... read
[NewsMaker] Dominic Malan

Louise Marsland

Dominic Malan was appointed Group Managing Director for Carat sub-Saharan Africa from 1 September. Malan joined the group a year ago as Strategy and Client director for the Dentsu Aegis Network... read
Mastering the power of premium brands for growth

Nicole Shapiro

Simply put, premium is powerful. Successful premium brands demand higher margins and often become an aspirational pinnacle for consumers... read
NATIVE VML narrates monthly marketing trends

Leigh Andrews, Issued by NATIVE VML

This year's seen a stream of positive additions to the NATIVE VML stable, such as February's launch of their monthly trends report... read
Take the lead as Head of Marketing for ooba

Issued by Strategy Recruitment Marketing

Crowd collecting: How to pull big data into your marketing strategy

Amandine Robin

Why marketers in SA are making time to study further

Issued by GetSmarter

Confessions of a Content Manager: Office mugs and the art of building a content team

Marco Golz, Issued by National Positions South Africa

BrandLand (Episode 2): Uncovering Supersport's social media secrets

Issued by Ornico




Advertising
All the 2015 AMASA Award winners!
The Advertising and Media Association of South African (AMASA) hosted the prestigious AMASA Awards at Room Five in Rivonia on 22 October 2015. We have all the top winners... read
Strong SA contingent for One Show 2016 judging

Leigh Andrews

Alistair King of King James Group, Jenny Glover of TBWA, Xolisa Dyeshana of Joe Public and Nathan Reddy of GRID have been selected to judge the 2016 One Show awards in Mexico... read
[Orchids & Onions] Wimpy dishes up Orchid winner

Brendan Seery

Wimpy coined the idea of a "national breakfast" which, for me anyway, works better than the idea of a "national braai day"... read
Does what we've planned have any value at all?

Chris Brewer

I'm talking about media plans based on OTS (Opportunities To See) calculations here, and I'll start off with a simple example of a media schedule... read
Foghound Studios shines the spotlight on OUTsurance benefits in 12 new TVCs

Issued by Foghound Studios

Saatchi & Saatchi 2025

Mike Beukes, Issued by Saatchi & Saatchi Synergize

TrueView and RTB the perfect match for the modern day consumer

Simon Orgill, Issued by DQ&A Media Group

Lebogang Rasethaba directs Aewon Wolf in Cell C ads

Issued by Egg Films

Grey Africa releases TVC promoting the Dulux Visualizer app driving 100,000 downloads in four weeks

Issued by Grey

In time, on point, in budget

Issued by Spitfire Films

Direct and digital gurus join Mortimer Harvey family

Issued by Mortimer Harvey

Jungle Oats the champion of cohesive brand renewal

Issued by TBWA

Branding
Pursuit of happiness - brand connections
In a world striving for happiness, our sense of connection and personal attachment is being transposed onto machines; we speak through devices and use machines to express ourselves, not only physically but also on many levels... read
Big egos break brands!

Adelaide Potgieter

I have had my ego broken a fair few times. Not an explosive glass-vase-shattering break; more like the wise rider of a winged Pegasus before taking flight... read
Do you own the copyright in your brand?

Likonelo Magagula

Golf Day branding package

Issued by Right Stuff




CRM
Experience, not price drives consumers' preferences in Africa
According to Professor Adré Schreuder, CEO of Consulta, customer experience has surpassed price as major purchasing driver in Africa... read
Investing in company culture to drive customer experience

Issued by Interact RDT

CSI
The UCKG's statement on Ilana van Wyk's book

Issued by Universal Church of the Kingdom of God

BMi Research builds two homes for needy families

Issued by BMi Research

Eastern Cape premier joins fight against cancer

Issued by Algoa FM

Challenge from HospiceWits to help set South African record for biggest Zumba class

Issued by Mortimer Harvey

Design
Business of Design Spring 2015: What you missed

Leigh Andrews

The impact of Gen Z on the way brands treat consumers, the rise of Afrofuturism and the real reason many brands fail at cracking the African market were all hot topics on the first day of this design business-centric conference... read
Is it really that arduous to create compelling website design?

David Meyer

According to a research, the number of internet users has increased tenfold to a count of 3.1 billion users worldwide. And the reason for such a major statistic growth is technological advancement... read
Design-driven: Service design in the spotlight

Leigh Andrews

Service design hasn't received much media attention - until now. Since the Loeries added a 'service design' category, many have been wondering how to get this right... read
Digital
What the future holds

Byron Phillipson

A wander through the possibilities of new creative expression... read
AfricaCom 2015 Awards - shortlist announced

Issued by AfricaCom

IAB SA makes great strides in 2015

Issued by IAB South Africa

Catch Everlytic at IMC

Issued by Everlytic

Direct Marketing
Finalists announced for the Assegai Awards 2015
The DMASA Assegai Integrated Marketing Awards has announced the 155 finalists for this year. This year the awards ceremony on Thursday, 12 November, is going to be a theatre style event, themed as gold and black... read



Education
[Behind the Selfie] with... Dave Duarte

Leigh Andrews

This week, we find out what's really going on behind the selfie with Dave Duarte, Founder of Treeshake... read
Entrepreneurship
The art of establishing a good business relationship

Lisa Illingworth

A key predictor in the success of an entrepreneur is his ability to develop and leverage relationships in the early stages of setting up his business... read
Events & Conferencing
Pitch perfect

Issued by Blue Moon Corporate Communications

BSK Marketing hosts Stokvel Academy session in Soweto

Issued by BSK Marketing

Zakes Bantwini and AKA take beef to the soccer pitch once more

Issued by ECHO Events and Conferences

Moving Tactics Digital Impact employs interactive technology solutions for Mercedes Benz Cape Town Fashion Week 2015

Issued by Moving Tactics

Exhibitions
Capturing inspiration on canvas: The poem-painting project

Leigh Andrews

What better way to spend a windy evening than by viewing a highly creative 'poem painting' project? That's exactly what I did on Wednesday, 21 October at the Bright Creative Space... read
Expo Zambia wins Country of the Year award

Issued by Expo Africa

Magazines
CoreXalance launches Magazine Community with exclusive Magazine Mingles

Issued by CoreXalance

Media
Winners of SAB Environmental Media, Media Environmentalist of the Year announced
The winners of the annual SAB Environmental Media and Media Environmentalist of the Year awards have been announced... read
Industry giants retire

Issued by Mindshare South Africa

ABC Notice: Sunday Times - check audit

Issued by Audit Bureau of Circulations

Mobile
Mxit to shut down commercial operations, focus on Reach

Stuart Thomas

Mxit on Friday confirmed that it would shutting down its commercial operations to focus on Reach, its charitable arm... read
IAB SA flash poll uncovers mobile habits
A flash poll of 5,760 has uncovered mobile habits of the South African online population. Conducted by IAB SA, in collaboration with Effective Measure, the poll examines factors such as mobile usage... read
Getting the local app market buzzing with Buzzme

Leigh Andrews

Vredendal-based entrepreneur John Bock talks us through the launch of his new social networking app 'Buzzme', intended to connect Africans in new ways... read
Newspapers
Exciting Times full steam ahead for Times Media

Leigh Andrews

There have been a handful of new appointments at Times Media, and a new editorial system is being implemented to incorporate digital into the group's daily workflows... read
OOH
Coffee and communication

Issued by Tag 8

Digital OOH poised to move into the programmatic realm

Issued by Continental Outdoor

PR & Communications
The five must-have skills for the PR pro of the future

Andre Fourie

It's clear that marketing and brand professionals who don't evolve won't last. Darwin's laws are in hyperspeed. You have to move fast to adapt - dragging your feet is a one-way ticket to irrelevance... read
#BratzinSA paints town purple

Issued by Twiga Communications

Promotions
Samsung launches #SocialStar competition
Samsung has launched a #SocialStar Search that aims to identify the next big thing on social media. The competition embodies the group's vision to help people create the lives they have always dreamed of... read
Publishing
A first for New Media Books: The Unplugged Cookbook hits the shelves at Woolworths

Issued by New Media

Radio
OFM - Simply the best

Issued by OFM Radio

Research
[Biz Online Insights]: SA's mobile network use
This week, our 'Biz Online Insights' section explores the South African online population's mobile network use, focusing on chat services how many handsets they have access to... read
Business as usual... for now

Danette Breitenbach

While the recent All Media and Products Survey for June 15 (2015BA) released by SAARF in October shows an overall picture of relative stability... read
Sales
Concise guide: Move from tell to sell

Gary Wright, Issued by Powerhouse Advertising

Social Media
[TrendTalk] The hashtag revolution

Louise Marsland

Social media, as we have noted in other revolutions globally, has been the catalyst in changing perceptions, providing witness accounts, and creating a groundswell of support... read
[ITWeb Social Business Summit] Get busy, social is here

Danette Breitenbach

"The next big thing is now, it's here, it's all the social networks, and I think very few companies have leveraged the potential that all these different networks have." read
[ITWeb Social Business Summit] We are social

Danette Breitenbach

Social media is here to stay, but the way we use and communicate on social media has shifted. This has also led to changes in the channels available to consumers with some losing favour and others gaining traction... read
Black twitter: New court of public opinion

Rebone Masemola

South Africa's #blacktwitter movement has become the court of public opinion that sways consensus on trends followers are interested in, and that includes a lot of topical issues that the local twitterverse often jumps onto... read
Does the individual social media superhero really exist?

Daniel Naidoo, Issued by Gendel Strategic Marketing Group

Sponsorship
Playmakers Sponsorship takes home AMASA awards

Issued by Playmakers

Ad showcase
Lebogang Rasethaba directs Aewon Wolf in Cell C ads
Lebogang Rasethaba directs Aewon Wolf in Cell C ads
Egg Films' Lebogang Rasethaba directed Mega Data and Mega Bonus, two music video-styled ads for Cell C featuring Aewon Wolf and Sketchy Bongo from The Wolf Pack.
Lebogang Rasethaba directs Aewon Wolf in Cell C ads
Lebogang Rasethaba directs Aewon Wolf in Cell C ads
Egg Films' Lebogang Rasethaba directed Mega Data and Mega Bonus, two music video-styled ads for Cell C featuring Aewon Wolf and Sketchy Bongo from The Wolf Pack.
Grey Africa releases TVC promoting the Dulux Visualizer app driving 100,000 downloads in four weeks
Grey Africa releases TVC promoting the Dulux Visualizer app driving 100,000 downloads in four weeks
Grey Africa recently produced the new Dulux Visualizer app TVC which has recently hit screens nationwide.
More ads
International
Instagram short 'Boomerang' videos aim to hook users
SAN FRANCISCO, USA: Instagram unveiled a new feature allowing users to post one-second video "loops" in an effort to keep up with rivals offering animated images... read
Cannes rebrands 'Branded Content & Entertainment' to 'Lions Entertainment'
Cannes Lions 2016, which takes place from 18-25 June, has replaced the current Branded Content & Entertainment Lions to Lions Entertainment, adding to the other streams of Lions Health and Lions Innovation... read
Facebook Instant Articles hit iPhones
LAGUNA BEACH, USA: A new Facebook feature that quickly displays news stories shared by friends at the leading social network arrived on iPhones on Tuesday and was heading for Android-powered devices... read
Fanning family fume at KFC shark spoof
SYDNEY, AUSTRALIA: Australian surf champion Mick Fanning's battle with a huge great white shark has been spoofed by Kentucky Fried Chicken for a new advert in South Africa, sparking stinging criticism from his family Monday... read
LIA 2015 announced Non-Traditional shortlist
LIA announces Digital shortlist
LIA 2015 announces the NEW shortlist
LIA 2015 announces Integration shortlist
LIA 2015 announce Radio & Audio shortlist
More International
Multimedia
Episode 154: Eugene Eloff chats about Super Scouts - social media for rugby.
Episode 154: Eugene Eloff chats about Super Scouts - social media for rugby.
New business

More accounts  Submit a New account
New appointments
  • One-eyed Jack staff promotions - more info
  • Doug Larter joins the Heroes - more info
  • SNII appoints new enterprise development manager - more info

More people  Submit a Person
Jobs offered
Online Editorial Assistant - Cape Town
Exciting position for Online Editorial Assistant at high-profile, Cape Town-based, online media publisher. Read more >>



Marketing and Sales Position - Johannesburg
UDM InternationalFull in-house training is provided by our qualified training department. The quality assurance division provides continual feedback and coaching to enhance sales and communication skills. Read more >>



Junior Campaign Manager - Cape Town
Primedia Online365 Digital seeks a junior campaign manager to traffic and optimize online campaigns accurately - as per IO to effectively service the sales team's revenue and within stated turnaround times. Read more >>



Journalist and Sub-Editor - Pretoria, Johannesburg
MyBroadbandMyBroadband, South Africa's biggest and best online tech news publication, is looking for a junior journalist and a junior subeditor to join its team. Read more >>



Marketing and Sales Consultant - Johannesburg
Hark ProductionsHark Productions needs a part time marketing/sales consultant one to two days weekly to generate new business (from corporate and creative clients), set up meetings and make cold calls. Read more >>

Motion Graphics Designer - Cape Town
We're seeking a talented animator/motion graphics designer to join our growing Cape Town team, making awesome explainer animations. Read more >>


Admin Assistant - Cape Town
We're looking for a detail-oriented admin assistant to provide marketing, finance and HR support, initially for three days a week, with a view to go full time. Read more >>


SEO Expert - Cape Town
SEO specialist wanted for a wicked-cool digital marketing agency in Woodstock, CT. Mid-level position with lots of perks - like flexi-hours and a gym allowance. Apply now. Read more >>





New events to diarise
Diploma in Digital Marketing - 2 Nov 2015 to 6 Nov 2015, Johannesburg | 9 Nov 2015 to 13 Nov 2015, Nairobi | 23 Nov 2015 to 27 Nov 2015, Gaborone
The world's top digital marketing course. 2-6 November, Sandton. Level 5 European accredited Diploma. +27 (0) 11 057 2317 Read more >>



Strategic & Legal Tools for Managing Social Media - 2 Nov 2015, Johannesburg
We have partnered with leading experts Walter Pike and Emma Sadleir to assist in managing your corporate social media profile, both from a company and employee perspective. Read more >>



Social Media for Sales People - 12 Nov 2015 to 13 Nov 2015, Johannesburg
Learn how to tap into the elements of social media to support your selling techniques. Read more >>



AfricaCom - 17 Nov 2015 to 19 Nov 2015, Cape Town
The biggest and best tech event in Africa gathers senior decision makers from the digital ecosystem. If you're involved in the digital economy in Africa this is the event for you. Read more >>



Leveraging LinkedIn - 18 Nov 2015, Johannesburg
This is a hands-on workshop where you will update your own profile, learn how to make effective and strategic connections and how to develop your brand online. Read more >>



Social Media for Business - 19 Nov 2015 to 20 Nov 2015, Johannesburg
This course will cover the basics of social media strategy, defining social media goals and creating a workable content creation plan that takes your whole business and team into account. Read more >>



High Tea at the The Bromwell
29 Oct 2015, Cape Town


The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg


Reputation Management Conference
Reputation Matters - 6 Nov 2015, Cape Town


Pitching
PRISA - 10 Nov 2015, Johannesburg


Your business booster - part 1
iLead Training - 13 Nov 2015, Pretoria


Applied Law in Communications
Read Between The Lines - 17 Nov 2015 to 19 Nov 2015, Johannesburg | 19 Jan 2016 to 21 Jan 2016, Johannesburg | 9 Mar 2016 to 11 Mar 2016, Johannesburg | 6 Apr 2016 to 8 Apr 2016, Johannesburg


Upcoming events
Luxury Media Trade Event - 27 Oct 2015, Cape Town
A platform for small businesses in the luxury industry to interact directly with the media. PR-Net Trade events connect small business with the media in a cost and time-efficient way. Read more >>

Power of Positive Selling - 29 Oct 2015, Port Elizabeth | 11 Nov 2015, Bloemfontein | 13 Nov 2015, Johannesburg | 17 Nov 2015, Cape Town | 19 Nov 2015, Durban
When the economy gets a little tougher only the best-trained sales people will make it happen, maybe now would be a good time to train up your sales team and improve their strike rate. Read more >>

Event Sponsorship Forum
Gerom Media - 29 Oct 2015, Johannesburg


Meet and Deal Indaba
Women Up Holdings - 30 Oct 2015, Johannesburg


Emerging Market Immersion Day
POPAI SA - 30 Oct 2015, Johannesburg


Free digital marketing workshops
Webafrica - 30 Oct 2015, Johannesburg


Quotes
W. Clement Stone
"Definiteness of purpose is the starting point of all achievement."
Florence Nightingale
"I attribute my success to this: I never gave or took any excuse."
Bruce Feirstein
"The distance between insanity and genius is measured only by success."
Sanjo Jendayi
"Greatness is sifted through the grind, therefore don't despise the hard work now for surely it will be worth it in the end."
Bobby Knight
"The key is not the will to win. Everybody has that. It is the will to prepare to win that is important."

More quotes  Submit a Quote
PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.









MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 154: Eugene Eloff chats about Super Scouts - social media for rugby.
Galliova Food and Health Writers' Awards

  Twitter
@m4jam
RT @mybroadband: Free mobile data for students protesting for #FeesMustFallhttps://t.co/yNtJXFWTYe - Fri Oct 23
@Forbes
Twitter CEO Jack Dorsey said in a tweet that he is giving 1/3 of his stake in the company to its employees: https://t.co/nAejQbl7CE - Fri Oct 23
@socialmedia2day
7 habits of highly effective #SocialMedia managers. via @bscottsims https://t.co/qakPWLojoW - Fri Oct 23
@add_people
RT @verge: Every public post on Facebook is now indexed and searchable https://t.co/NvZ5AIhjhg https://t.co/tAdCZ1xQZH - Fri Oct 23
More tweetsFollow

Today's weather
Cpt

29°C
14°C
Jhb

31°C
15°C
PE

20°C
18°C
Dur

24°C
19°C
Bloem

34°C
18°C

Customise weather

Industries

Follow us

Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to marketingnews@bizcommunity.com and exclusive opinion pieces to contributors-marketing@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 404 1460 | 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Johannesburg: tel +27 (0)11 513 4172 | Nicol Grove Office Park, Design Quarter, Leslie Avenue, Fourways, Gauteng, 2055.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2015 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to DAILY.