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Marketing & Media South Africa

Tips on professionally handling customers

We start off with an exclusive from Louise Marsland...The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief. It's hoped that Pilllay will reinvigorate the brand and steer the publication "back to its roots", following a raft of retrenchments, recent cutbacks and falling circulation.

On the topic of professionalism, Marion Scher shares tips that'll make the difference between a brilliant or boring speech, especially with today's ever-distracted audience, such as keeping the speech short, keeping it personal and using humour - but not starting with a joke.

Aki Kalliatakis writes about the importance of saving your business from difficult customers - the unfortunate subset some call customers from hell - because even though we may not always like their behaviour, we need them more than they need us. He offers six choices in dealing with irrational and emotional customers.

Daniel Munslow adds his views on the evolution of business communication, with feedback from the recent International Association of Public Relations' Congress, where he was one of a handful of speakers at the largest PR conference of its kind hosted in Africa. Key changes are the need for in-house communication development, as well as more strategic planning and thinking training.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
EXCLUSIVE: Verashni Pillay new M&G Editor-in-Chief
[Louise Marsland] The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief... read


Your speech - brilliant or boring

Marion Scher

We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word 'speech'... Read

How to save your business from difficult customers

Aki Kalliatakis

No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour... Read

The evolution of business communication

Daniel Munslow

The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy... Read

Biz Takeouts
[Biz Takeouts Podcast] 151: Twitter advertising and Jupiter Drawing Room Cape Town
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Stephen McIntyre and Dale Imerman... read
Marketing
South Africa needs more creative B2B writers

Taryn Netterville

When I meet people for the first time and they ask what I do for a living, "I'm a copywriter" usually gets a great reception... read
[NewsMaker] Selvan Naidoo

Louise Marsland

Selvan Naidoo has been appointed CEO of Marketing2theMax, a marketing solutions company. He previously held senior positions in sales and marketing... read
Product strategy

Chris Brewer

We've previously covered how to calculate budgets, the various research techniques and how basic research is conducted. So far, so good... read
Why do big brands keep making the same mistakes

Issued by Chris Moerdyk




Advertising
'Smooothing' into the new Tropika tagline

Leigh Andrews

"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed... read
People buy newspapers and magazines for news stories, not advertising

Nicolas Pompigne-Mognard

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources... read
Strong brands, discounted remuneration

Johnny Johnson

In the preface of his book, 4D Branding, Thomas Gad, founder of Futurebrands.com makes the following claim: Today, brands are not the preserve of the marketing department... read
AVATAR: Challenging the agency norm

Leigh Andrews

Ambitious entrepreneurs with a desire to make a lasting impact in the industry, who fight to get what they want - that's the basic blood force of challenger agency AVATAR... read
[Orchids & Onions] Slick campaign gives new impetus to home-grown tourism

Brendan Seery

The campaign for Tourism Month, executed this month by SA Tourism, could not have come at a better time for the tourism industry, beset as it is with dropping visitor numbers because of the new visa regulations... read
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015

Issued by Millward Brown

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not... read
Grey named Cannes Lions North American Network of the Year

Issued by Grey

FCB best performing group On Millward Brown's Best Liked Ads list

Issued by FCB South Africa

A jumpstart for creative careers: J. Walter Thompson launches new global talent program

Issued by JWT

Spitfire puts cast up against a wall and shoots them. In record time.

Eliot Powell, Issued by Spitfire Films

Branding
Traditional brand building in the modern times

Musa Msane

Growing up in the 80s, both in the rural and later in the township environment, Unilever used to treat us to free bioskop sessions at local shops where we watched the brilliant washing performances of Omo or Surf washing powder... read
The extent of Volkswagen's brand damage is debatable

Chris Moerdyk

In the coming months Volkswagen will find out to what extent its blatant cheating on emission data will damage its brand... read
[Behind the Selfie] with... Darren Kirby

Leigh Andrews

This week, we find out what's really going on behind the selfie with Darren Kirby, director at Graffiti Designs... read
CSI
NATIVE VML joins global VML Foundation Day

Issued by NATIVE VML

Design
Applications open for That Art Fair 2016
Applications have opened for That Art Fair 2016 for artists across Africa and the diaspora for the 'counter cultural event of the season'. Applications and submissions close on 6 November 2015... read
Digital
[TrendTalk] The Pope, The Donald and memes

Louise Marsland

In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas... read
Protecting your creativity on the web

Jani Cronje

The internet is the new global market place and it would be commercial suicide not to advertise or display your wares in this space... read
The internet of customers is just getting started

Andre Steenekamp

Over the past 15 years, marketers have seen new channels proliferate, customer behaviour change, and old practices become redundant at a dizzying speed - all because of the rise of digital technologies... read
Amorphous New Media expands its team

Issued by Amorphous

DQ&A Media Group certified as a Google publishing partner

Issued by DQ&A Media Group

Announcing the SPARK Media Digital Sales Academy

Issued by SPARK media

Southern Comfort gets comfortable with Gorilla

Issued by Gorilla

iProspect SA wins 29 awards at the international W3 Awards

Issued by iProspect

Direct Marketing
Why reputation is important when it comes to email marketing

Charles Mburugu

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email... read
A 'flipping' awesome campaign from Appletiser

Issued by PocketMedia

On the Dot demographics 2015

Issued by On the Dot

Entrepreneurship
All Africa Business Leaders Awards announces Southern Africa winners
The All Africa Business Leaders Awards have announced the Southern Africa regional winners in the 2015 competition... read
2015 South African Innovation Awards finalists
As part of the overall MyWorld of Tomorrow (MWOT) programme, the finalists for the SA Innovation Awards have been announced. These awards are aimed at recognising and celebrating innovation companies and individuals... read
Events & Conferencing
ASICS at Sanlam Cape Town Marathon 2015

Issued by XZIBIT

Spring has sprung and Levelthree is ready to take on the year-end rush

Issued by Levelthree Premium Venue

Exhibitions
Vinimark exhibits at Cape Wine 2015

Issued by XZIBIT

Targeted promotional product focus announced for Markex 2016

Issued by Markex

The Wing - an indestructible, green product

Issued by Scan Display

Magazines
Making Table Mountain a cover model

Leigh Andrews

Cape Town-based design agency INFESTATION recently did a photoshoot to capture the front cover image for the Cape Town Visitors' Guide 2016... read
Media
Nzimande slams quality of journalism

Jeanette Chabalala

South African Communist Party (SACP) general secretary Blade Nzimande tore into the media on Friday, describing its content as "horrifying"... read
Mobile
Self-service - how to manage your voice or data contract

Issued by Mortimer Harvey

Newspapers
Son Snap Shot Tour special edition

Issued by Son

The Citizen launches hybrid newspaper

Issued by The Citizen

OOH
Why ad-blocking technology could be good news for OOH

Stuart Walsh, Issued by MetropolitanRepublic

Provantage Media Group launches Transit Ads

Issued by Provantage Media Group

PR & Communications
How did VW not see this coming?

Kimberley Clare Ogden

Last week was not good for Volkswagen (VW): an estimated $18bn fine, executives potentially facing criminal charges, a 20% drop in share price and a reputation in shatters... read
Politics of communication

Mike Silver

Growing up with a British father, Sky News was as much a fixture of my childhood as builders' tea and beans on toast... read
The IPRA 2015 GWA winners
The excellence in Public Relations Golden World Awards were presented as part of the IPRA closing on 28 September 2015 at the Sandton Convention Centre... read
PRISM Awards 2016 announces call for entries
The PRISM Awards announced its 2016 call for entries at the International Public Relations Association's (IPRA) Golden World Awards held at the Sandton Convention Centre on 28 September... read
Printing
The GAPP Awards - Prestige from start to trophy

Issued by Sentient Publishing

Production
Final Fade vacant rental space

Issued by Final Fade

Bluegrass developer team achieves 95% aggregate for MongoDB certification

Issued by Bluegrass Digital

Lebogang Rasethaba's pantsula orchestra music video

Issued by Arcade Content

Promotions
Why promotional branded t-shirts make good pyjamas...

Mogorosi Mashilo

The first thing that comes to mind when we think "promotional give away" is branded t-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it... read
Providing nature's fuel to the nation... Here comes Jungle Ultra

Issued by Yourself Management

Introducing Blue Ice, South Africa's coolest deo, now in a can

Issued by Yourself Management

Radio
Jacaranda FM appoints new programme manager

Issued by Jacaranda 94.2 FM

New voices on-air at Algoa FM

Issued by Algoa FM

TMG Radio appoints United Stations to handle advertising sales across their radio brands

Issued by United Stations

Winners of first ever OFM Music Awards announced

Issued by OFM Radio

Recruitment
12 tips for landing a job in digital

Jana Krige

Working in digital offers creative minds the best possible balance of work and play - not only because of the innovative nature of the industry, but also because of the laid back culture that surrounds it... read
Human capital - the currency of talent

Issued by Mortimer Harvey

Why the South African workforce is feeling uninspired and distrustful

Issued by PDT

Get creative with your employee benefits

Issued by Recruitgroup

Research
What SA thinks of blood moons, supermoons and lunar eclipse
This week, our 'Biz Online Insights' section explores the South African online population's views on blood moons, supermoons and lunar eclipse... read
Social Media
Social media marketing and the multicultural audience

Ian Henderson

Our increasing reliance on digital media has eradicated geographical boundaries, allowing millions of people to communicate, share ideas and access a wealth of information... read
Celebrating the new generation of marketing

Leigh Andrews

The New Generation Social & Digital Media Awards began in 2013, an awards evening that set out to honour both the corporate marketing teams and media agency teams in South Africa... read
Forbes Top 50 Social Media Influencer heads to SA

Issued by ITWeb

Ad showcase
King Price Giraffe
King Price Giraffe
Agency: Brand Halo
Client: King Price
Production company: Ola! Films
More ads
International
Internet giants race to faster mobile news apps
NEW YORK, USA: US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear... read
Twitter co-founder Dorsey to stay chief: report
SAN FRANCISCO, USA: Twitter co-founder Jack Dorsey is expected to stay on as the company's chief, bringing an end to the company's plodding search for a top executive, according to a report on Wednesday... read
Snowden joins Twitter, follows NSA
PARIS, FRANCE: Former US intelligence contractor and whistleblower Edward Snowden joined Twitter Tuesday, picking up more than a quarter of a million followers on the social network in just over two hours... read
CRM could stand for - Come on Retain Me

Monika D'Agostino

This should be the new acronym for CRM. Hardly any company that I am involved with as a consumer/customer actually uses their CRM... read
Could biometrics help businesses interact with each other more smoothly?

James White

Business-to-business tips for using social media

Boris Dzhingarov

More International
Business
How to hire the best new employee

Godfrey Madanhire

Interviewing to fill a position in your small or even large enterprise, is a task where reading between the lines is important... read
Technocalamity and Africa

Naseem Javed

"...When the tsunami of free technologies makes organisations look increasingly outdated, the same tsunamis can quadruple exports, innovative excellence and catapult into image supremacy... this makes technocalamity a new global age phenomena..." - Mentorian. read
Multimedia
Episode 151: Twitter advertising and Jupiter Drawing Room Cape Town
Episode 151: Twitter advertising and Jupiter Drawing Room Cape Town
New business
  • AMIN Worldwide welcomes Matt Advertising - more info
  • Soapbox Communications & Events appointed by Okuhle Media - more info
  • GGi Communications signs global energy brand - more info
  • Southern Comfort partners with Gorilla

More accounts  Submit a New account
New appointments
  • New appointments at SPARK Media - more info
  • Zomato SA welcomes new country manager - more info

More people  Submit a Person
Jobs offered
Digital Designer and Front-End Developer - Cape Town
Wicked mid-level designer/developer role at Cape Town's coolest digital marketing agency. Do you want to work on exciting design projects? This could be your dream job! Read more >>



Trade and Partnership Administrator - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced trade and partnership administrator (Ref. 0174/15). Applications close: 7 October 2015 Read more >>



Copywriter - Cape Town
Primedia OnlineJuice Content, a division of Primedia Online, is looking for a dynamic copywriter to assist us with creating social media and campaign content for some of our exciting clients. Read more >>



Digital Liaison - Johannesburg
Primedia OnlineThe digital liaison will manage the relationship between Juice Content and Ster-Kinekor Theatres, positively representing the SKT brand across all relevant digital platforms, coordinating projects and advising on strategic/operational plans. Read more >>



Digital Designer - Cape Town
Primedia OnlineJuice Content seeks a digital designer with two to three years experience to fulfill design and creative requirements, interpret account/project manager briefs and provide creative assets according to corporate identity. Read more >>



Intern - Digital Media - Cape Town
Primedia OnlineA full-time intern with an interest in digital media is needed to join our young and dynamic team at Primedia Online as part of our formal internship program. Read more >>



Junior Campaign Manager - Cape Town
Primedia Online365 Digital seeks a junior campaign manager to traffic and optimize online campaigns accurately - as per IO to effectively service the sales team's revenue and within stated turnaround times. Read more >>



PPC Campaign Manager - Johannesburg
G&G Digital is looking for an experienced, enthusiastic PPC campaign manager with a proven track-record in paid search marketing to manage PPC online marketing campaigns for our clients. Read more >>



Social Media Community Manager - Johannesburg
Do you have a passion for social media? Do you have a passion for creating content that engages and grows communities? Are you "always on", even on weekends? Read more >>



Digital Designer - Johannesburg
We're looking for an exceptional digital designer with experience at conceptualising and executing across the full spectrum of digital mediums to join our fast growing team. Read more >>



Product Manager - Johannesburg
Open Door RecruitmentDevelop and manage all elements of the product mix to support the goals of the brand. Support core brand initiatives from a product development perspective and optimise profitability. Read more >>



Digital Project Manager/Producer - Cape Town
Formula D interactiveWe're looking for an excellent project manager/producer to join a team of super talented professionals to work on exciting and meaningful projects that have social impact. Read more >>



Technical Assistant/Event Manager - Cape Town
Moving TacticsMoving Tactics looks for savvy events manager for division focusing on experiential marketing engagements. Combining digital, traditional and alternative media elements using LED, holographic, projected and touch based digital technology. Read more >>



Office Administrator - Events - Cape Town
Moving TacticsMoving Tactics Digital Impact is the activation division of the Moving Tactics stable. We specialise in short-term, rental and campaign-based digital advertising solutions. Looking for office administrator. Read more >>



Key Account Manager - Brand Insights - Johannesburg
SpringleapNew York and South African startup Springleap, seeks energetic and experience key account manager - brand insights to help introduce and communicate our creative insights offerings to agency and brand clients. Read more >>



Digital Copywriter and Strategist - Cape Town
SpringleapNew York and South African startup Springleap, seeks dynamic digital copywriter and strategist to create, engage and drive conversations with our agency and brand clients and creative community. Read more >>

Sales and Business Development Manager - Cape Town
MindAd Media, a professional international online marketing company for over 12 years, is looking for sales and business development manager who will represent the company in South Africa. Read more >>


Account Executive/Manager - Cape Town
We a small agency with some big clients located in the heart of Cape Town CBD. We looking for a suit to work in our no ego, no politics agency. Read more >>





New events to diarise
CX Day - 6 Oct 2015, Johannesburg
You are invited to the first CX Day event in Africa! Limited seats available, so register now to attend this free event and be part of the global customer experience community. Read more >>



How to deal with difficult clients
Staff Training - 12 Oct 2015, Cape Town | 12 Oct 2015, Johannesburg | 27 Oct 2015, Port Elizabeth | 27 Oct 2015, Polokwane | 3 Dec 2015, Cape Town | 3 Dec 2015, Johannesburg


InDesign Pro Skills
Multidimensions - 14 Oct 2015, Cape Town


iLead Training Adobe InDesign course
iLead Training - 19 Oct 2015 to 21 Oct 2015, Pretoria


The B2B marketing planning masterclass
Marketec Holdings - 22 Oct 2015, Johannesburg


Communication excellence
Staff Training - 22 Oct 2015, Cape Town | 22 Oct 2015, Johannesburg | 27 Oct 2015, Durban


Event Sponsorship Forum
Gerom Media - 29 Oct 2015, Johannesburg


Digital marketing and business solution workshop
Mashup Marketing - 4 Nov 2015, Cape Town


Social Selling - Grow Your Business on LinkedIn
LinkedIncome - 5 Nov 2015, Johannesburg


Social media two day course
iLead Training - 16 Nov 2015 to 17 Nov 2015, Pretoria


Upcoming events
Converting Prospects into Real Customers - 8 Oct 2015, Johannesburg
The goal is for you to walk away with 1, 2, 3 or maybe even 20 new ideas that you can immediately use to grow your company's sales significantly. Read more >>

Effective Speaking and Presentation skills
Maurice Kerrigan Africa - 6 Oct 2015 to 8 Oct 2015, Johannesburg | 14 Oct 2015 to 16 Oct 2015, Johannesburg | 26 Oct 2015 to 28 Oct 2015, Johannesburg | 9 Nov 2015 to 11 Nov 2015, Johannesburg | 18 Nov 2015 to 20 Nov 2015, Johannesburg | 23 Nov 2015 to 25 Nov 2015, Johannesburg | 25 Nov 2015 to 27 Nov 2015, Johannesburg | 2 Dec 2015 to 4 Dec 2015, Johannesburg | 7 Dec 2015 to 9 Dec 2015, Johannesburg


Converting prospects into real customers
6 Oct 2015, Cape town | 8 Oct 2015, Johannesburg


Graphic and web design workshops
Multidimensions - 6 Oct 2015 to 30 Oct 2015, Cape Town


What would happen if your sales increased by 20%?
Bryan Nkosinathi Knowledge (Pty) Ltd - 7 Oct 2015 to 8 Oct 2015, Johannesburg


rAge - really Awesome gaming expo
Wild Blue Media - 9 Oct 2015 to 11 Oct 2015, Johannesburg


Marketing professional and consulting services
The Reputation Go-to Guy - 9 Oct 2015, Johannesburg


Quotes
Shiv Khera
"Your positive action combined with positive thinking results in success."
Mark Caine
"The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself."
Sr. Thomas Watson
"To be successful, you have to have your heart in your business, and your business in your heart."
Winston Churchill
"An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity."
Donald H. McGannon
"Leadership is action, not position."

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